Communication Channel of Myer

Running head: COMMUNICATION CHANNEL OF MYER
Communication Channel of Myer
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1COMMUNICATION CHANNEL OF MYER
The communication channel that is used by Myer is Face Book that helps them in
reaching a large audience. Face Book is a widely used social media platform and the
marketing done on these platform helps in increasing the revenue of Myer that makes it an
effective communication channel. The support is provided to the clients by taking recourse to
this communication channel. This communication channel proves to be extremely effective
for Myers because of the news feed that helps in updating the posts in relation to the
company. The video targeting campaign on Face Book is used by the company for increasing
their relevance in the market. The paid advertisements are used by the retail company Myers
for providing a direction to their business and it helps the company in getting detailed
knowledge pertaining to the consumer behaviour (Bazarova et al. 2015). There are billions of
people who use the social media platform of Face Book and information regarding target
population can be gathered by the help of this social media channel. The analytic-based tools
is made use of by Myers for gauging the preferences of the consumers and it can help them in
earning more revenue. There are different kinds of monitoring option like Hoot suite that is
used by the company for providing better service to the consumers that helps in making this
communication channel effective for the company (Rauniar et al. 2014). Myer can know
about the tastes of the audience and they are able to bring about innovations in their products
and services with the help of this social media communication channel.
Another communication channel that is used by Myers for the promotion of their
services is that of the flyers. The flyers are ineffective as the communication channel as it
does not always reach the targeted audience. There are many people who go through the
contents of the flyers but they may not be interested in the retail company, Myers. The flyers
are distributed on the streets so that it can be supplied to the passers-by on the streets. The
people who walk through the road are busy and they do not get the proper amount of time to
read the content of the flyer (Pentus et al. 2018). The flyers help in providing an overall