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Type, Effectiveness of the Social media in advertising and recommendation for Future

   

Added on  2020-10-03

4 Pages1521 Words296 Views
Table of the contentTopic -----------------------------------------------------------------------------2Introduction---------------------------------------------------------------------2Objectives------------------------------------------------------------------------2Methodology---------------------------------------------------------------------2Discussion------------------------------------------------------------------------2Conclusions and recommendation------------------------------------------3Self-reflection--------------------------------------------------------------------3References ------------------------------------------------------------------------41

TITLE:Type, Effectiveness of the Social media in advertising and recommendation for FutureINTRODUCTION:Today in the era of globalization world is connected now with social media and everyinformation is at hand. Large advertising companies are also using this platform now a days forpromotion and brand commercialization. It has brought changes and revolution in the advertisingmarketSocial media is now a huge platform for marketing and advertising. Large commercial brandsalong with marketing managers spend a lot of resources such as time money and energy to attracta large number of customers and improve their purchasing pattern. It has always been achallenge for the advertisers to design such an adds that could motivate the consumers. Severalstudies have been made to predict those factors which are related to social media purchasingintention of the consumers. (Alalwan 2018)Now a day’s social media is presenting potent forums for the commerce and business betweenthe marketers and consumers. Social media provides the best opportunity to hit the targetaudience as well as new strategies and ideas for promotion. It has been found out that with socialmedia awareness, now a lot of people use this forum to gain information about the specific brandand their products. This social media boom has changed the attitude of both consumers andadvertisers. In traditional advertising, there are measurement and consumers modelling issuesfaced by the marketing managers. (Miller and Lammas 2010)OBJECTIVES:a-What are the types of social media and their use in advertising?b-How social media is affecting the promotion and consumer’s behavior?c-What is future of social media marketing?METHODOLOGY:First, I used the qualitative method and observed the different social media forums like facebook, twitter, Instagram and Pinterest, and tinder and tried to interpret the advertising andpromotional strategies of the different brands. I also tried to find out how effective they are. Thesecondary source I used are the journals and articles. I thoroughly read them and used them inmy analysis and research. I also went through the research papers written by several otherresearchers and extract knowledge from them and made discussion accordingly.DISCUSSION:In today’s world any event occurring in the one part of the world is promptly communicated tothe other. it is happening because of the internet technology and the several social mediaplatforms. Now we are having a plenty of social media platforms which are serving the differentpurposes. These platforms include face book, twitter, YouTube, tinder, Pinterest, etc. From the2

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