Unit 1: Business and the Business Environment

NATIONAL ECONOMICS UNIVERSITY
INTERNATIONAL SCHOOL OF MANAGEMENT AND ECONOMICS
HIGHER NATIONALS
BTEC HIGHER NATIONAL DIPLOMA IN BUSINESS (RQF)
Unit Code, Number and Title L/508/0485 RQF level 5 - Unit 1: Business and the Business
Environment
Semester and Academic Year Semester 2 / Academic year 2020 - 2021
Unit Assessor(s) Daniel Vanhoutte/ Dao Minh Hoang/ Pham Thi Bich Ngoc
Assignment Number and
Title
BBE A2.1: Business Environment Analysis
(Assessment 2 of 2, Individual assignment)
Issue Date Friday, April 16th, 2021
Submission Date 10:00 am on Monday, May 24th, 2021
IV Name Nguyen Thuy Chinh
IV Date Friday, April 16th, 2021
Student name Nguyen Ngoc Quang
NEU Student ID 10200189 Pearson ID
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Table of content
s
1. Introduction.........................................................................................................3
2. Executive Summary.............................................................................................4
3. Major Findings....................................................................................................5
3.1. PESTEL.........................................................................................................5
3.1.1. Political factor............................................................................................5
3.1.2. Technological factor...................................................................................5
3.1.3. Economic factor..........................................................................................6
Market Level.....................................................................................................6
Industry level.....................................................................................................7
Country level...................................................................................................10
3.2. SWOT...........................................................................................................11
4. Conclusion..........................................................................................................14
5. Reference list......................................................................................................15
6. Appendix............................................................................................................17

1. Introduction
Located right in the middle of Hanoi, Metropole Hotel, one of nation's oldest existing operating
hotel, has long stood as one of Hanoi’s most celebrated holiday destination. Two French
businessmen, Gustave Émile Dumoutier and Andre Ducamp, opened this hotel in August 1901.
The Hotel Metropole Hanoi has had many owners over the course of its 120-year existence.
Metropole is now owned by Lodgis, a joint venture between Warburg Pincus and VinaCapital,
and Singapore's Indotel Limited, and run by Accor Group, a well-known French hospitality
corporation, which explains the hotel's preservation of the old French style. As a result,
Metropole has a luxurious beauty, splendid but not less elegant, delightfully that bridging the gap
between the past and present of Hanoi. Metrople has long become an ideal destination for
forginers to come to enjoy, relax and work in Hanoi.

2. Executive SummaryIn this report I used the Porter's Five Forces framework and PESTLE analysis to define and
analyze the external factors that affecting Metropole and the hospitality industry. I also pointed
out the possible opportunities andthreats from political, economy and technological factors that
were analysed in the report. With SWOT analysis, I demonstrated the strengths and weakness of
the hotel and then assessed the interrelationships between the organization's external and internal
factors in order to develop some strategies for Metropole Hanoi to implement in order to adapt to
the impact of Covid 19.
3. Major Findings
3.1. PESTEL