Marketing Plan for Nature Care Products

About the template
One of the most important, yet often overlooked areas for the small business owner is
the development of a marketing plan. An effective marketing plan will act as a
reference document to help you to execute your marketing strategy. It will also help
you to develop a methodical approach to creating services and products that satisfy
your customers’ needs.
When writing a marketing plan you need to be clear about your marketing objectives
and how you’re going to achieve them. A good marketing plan sets realistic and
measurable objectives; includes budgets and action plans and allocates
responsibilities.
Your marketing plan will include the following elements:
 A summary of your marketing plan
 Background analysis of your business and market
 Marketing objectives and strategy of your business
 Your marketing mix
 Action plans and budgets
 Organisational implications and contingencies
 Evaluation and monitoring strategies
 Supporting documentation
How to use this template
To complete the template:
1. Guidance text appears throughout the document, marked by the word
Guidance. Where you see a guidance note,read and then delete it. Guidance
has been added to help you complete the template and should not appear in
your final version.
2. Using Word's Replace function, search for {Business Name} and replace with
your company name.
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Marketing Plan
a. In Word's Home ribbon, open the Find and Replace tool, choose
Replace to open the Find and Replace tool. The Find and Replace
dialog opens with the Replace tab selected.
b. Enter {Business Name} in the Find what field.
c. Enter your company name in the Replace with field.
d. Click Replace All
3. Replace {items in curly brackets} with your own wording.
4. Once you have finished work on the template, delete this and the following
page.
5. Lastly refresh the page numbers in the table of contents.
a) Right mouse click on the table of contents
b) In the small menu that appears, choose ‘Update Field’ then ‘Update
page numbers only’.
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Marketing Plan
Contents
Marketing Plan..........................................................................................................3
Marketing Plan Summary.........................................................................................5
Marketing Objectives................................................................................................6
Goals/objectives:..................................................................................................6
Marketing Strategy...................................................................................................7
Your strategy and marketing mix:.........................................................................7
Action Steps.............................................................................................................8
Top 10 Action Steps:............................................................................................8
Background Analysis................................................................................................9
Business overview..................................................................................................10
Business structure:.............................................................................................10
Date established:................................................................................................10
Business owner(s):.............................................................................................10
Owner/s experience:...........................................................................................10
Vision statement:................................................................................................10
Mission statement:..............................................................................................10
Business objectives:...........................................................................................10
Short Term goals:...............................................................................................11
Long Term goals:................................................................................................11
Products:............................................................................................................11
Financial Analysis:..............................................................................................12
SWOT analysis.......................................................................................................13
SWOT activity sheet...........................................................................................14
The Market Overview.............................................................................................15
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Your Market............................................................................................................16
Market research and environmental/industry analysis:......................................16
Your Customers......................................................................................................17
Target customers:...............................................................................................17
Customer profile:................................................................................................18
Your Competitors....................................................................................................19
Competitor analysis:...........................................................................................19
Competitor profile:..............................................................................................20
Your Marketing.......................................................................................................21
Marketing Strategy:................................................................................................23
Your PRODUCT or service.....................................................................................24
The PRICING of your product or service................................................................26
Your POSITION (Place) in the marketplace...........................................................28
Sales and distribution channels..........................................................................28
The PROMOTION of your product or service.........................................................30
Marketing Activity...................................................................................................32
Your Finances........................................................................................................33
Marketing Budget {YEAR}..................................................................................33
Organisational Implications....................................................................................35
Contingencies.....................................................................................................35
Monitoring/measurement activities.........................................................................36
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Marketing Plan Summary 50
Guidance:Complete this page last. The marketing plan summary is a snapshot of
your more detailed answers from your marketing plan. It should be easy to read and
simple to follow.A rationale of the objectives and chosen strategies and tactics must
be included here.
Start writing here
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MarketingObjectives
Goals/objectives:
Guidance:In one or two sentences, summarise the key marketing objectives for your
business. Your objectives may be financial, with a goal to increase sales, marketing
focused to build awareness of your product or service, or online to build
engagement with online customers and business networks.
Marketing objective about the increasing sales, developing business at international
market, new products and new market, increasing the products awareness amongst
the target market, attain more annual growth over the next upcoming years. This
report will examine about marketing plan strategy for the nature care products.
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Marketing Strategy
Your strategy and marketing mix:
Guidance:Use this section to summarise the overall strategy and marketing mix you
will use to position yourself within the market to meet your customers’ needs. Your
strategy and marketing mix should take into account the activities that are relevant
for your business. Whatever your strategy, aim to differentiate yourself from your
competitors to encourage customers to choose your business first.
Product- nature care products have the huge range of their products such as-
cleansing cream, regenerating facial scrub, multi protection day moisturising cream
and many other skin care products.
Place- nature care products which sales their products using organization websites
Price- the price of the nature care products is higher than their other competitors,
but affordable price for their products.
Promotion- nature care products make the proper use of social media platform and
soul websites and in the natural health magazine.
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Action Steps
Top 10 Action Steps:
Guidance:Create a list of the Top 10 action steps that will bring your theoretical
objectives (your marketing strategy and objectives) to life. E.g. Finish SWOT Activity
Sheet, complete marketing budget}
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