This is a dining establishment that focuses on selling nutritious, fast and healthy foods to the local people. New Hoberte sells sandwiches, salads and several Australian cuisines. The company plans to provide its goods at expensive prices as compared to that of its competitors. The target market is comprised of the downtown area working community, businesses and family guys who work around the area and need take away foods. The market in this area is comprised of the guys who work around or hold their operations around the area in week days. The company needs to focus on the opportunities and other companies in this industry, to attract the business people. The individual workers and local community people need proper advertisement techniques such as word of mouth.