New Product Development: Challenges of Globalisation

MANAGING A
SUCCESSFUL BUSINESS
PROJECT

Table of Contents
Topic : .............................................................................................................................................3
To identify The Impact of Globalisation On new product development : A Study On Zara. 3
INTRODUCTION...........................................................................................................................3
Background of the research ..................................................................................................3
Aims and Objectives ..............................................................................................................3
Rationale of Research ............................................................................................................4
Project Management Plan ......................................................................................................4
..........................................................................................................................................................9
RESEARCH METHODOLOGIES...............................................................................................10
Findings and Discussion ...............................................................................................................12
RECOMMENDATIONS ..............................................................................................................21
REFLECTION ..............................................................................................................................22
CONCLUSION .............................................................................................................................23
REFERENCES .............................................................................................................................24

Topic :
To identify The Impact of Globalisation On new product development : A Study On Zara
INTRODUCTION
Globalisation is the process of geographic dispersion of organisation operations. It is a
process in which economies are becoming increasingly integrated and inter- dependent. With the
help of globalisation companies are able to trade across borders. The research will include the
aims and objectives for the research. This research will include the research methodology for the
present research. Moreover, it will include finding and discussion through use of themes and
questionnaire. Also, It will provide recommendation to company on the basis of finding and
discussion and them after will include the reflection for the research.
Background of the research
Globalisation refers to entering the international market for trading which helps in
promoting sense of cultural awareness. The researcher has selected the said topic due to increase
in globalisation which has helped various companies to grow their market. With the help of

globalisation, Zara is able to provide its products in different country and can increase market for
shoes. Zara is a fashion company which design and manufacture products. In the present
research, The researcher will identify the impact of globalisation on the development of new
product by Zara to sell the product in the launch event during London fashion week. It provides
clothing for men, women and children (Sain and Khurana, 2015). This company is having 7475
stores around the globe. The organisation with the help of Globalisation is able to provide its
products in all over the regions. Globalisation helps the company in free trade with other country
to gain more market share. Zara is going to Create and market a brand of new summer shoe to
give tough competition to the existing branding the shoe products. Zara has gain a great market
share in the clothing sector and now it's going to develop a new product to create a shoe market
through helps of globalisation (Gangotra and Shankar, 2016). The new product development
will help the organisation in attracting more customers towards firm. Zara will enhance its
profitability by developing a new product and offering them in different countries through
globalisation to give tough competition to other brands in international market.
Aims and Objectives
Aim :
To determine the impact of globalisation on new product development in context of Zara
Research Objectives :
 To articulate the concept of globalisation for the new product development
 To identify the benefits of globalisation on new product development of Zara.
 To analyse the challenges faced by Zara in new product development.
 To provide recommendation to Zara for Successful Launch of New product.
Research questions
 What is the Concept of Globalisation for the new product development ?
 What are the benefits of Globalisation on new product development by Zara?
 What are the challenges that will be faced by Zara in new product development?
 What are the recommendation to Zara for Successful Launch of new product?
Rationale of Research
The present research is about the impact of globalisation on development of new product.
The research for this research is that it is helpful in for advancement of skills and knowledge.
The reason for selecting this topic is that globalisation provide various advantages to companies

such as free trade, understanding about new market and technology etc (Pinto and Patanakul,
2017). Another reason for selecting this topic is that will benefit company in new product
development and it will outreach the rivals.
Project Management Plan
Project management plan is required for managing the project execution. The project
Management plan covers the following aspects :
 Cost : The study will incur cost for identifying the information through market research.
Moreover, the cost will be incurred to gather data from various sources to determine the
effectiveness of project (Taran, Goduscheit and Boer, 2015). Zara for development of
new product will incur cost on transportation, materials, marketing and promotion, labour
cost etc. The cost that will be incur by researcher will be of £50000.
 Scope : This project will help in increasing awareness among people regarding concept
and advantages of globalisation. The project will be effective to provide assistance to
other researcher (Hass, 2017). This project will be so relevant that will provide easy
access to information regarding the impact of globalisation on developing a new product.
This project will help the researcher for their further researcher studies. Moreover, the
industry will be benefited by this research as it will assist in identifying the impact of
globalisation on the new product development.
 Time : This study will take 186 days to complete the project. For completing the project
in time its is required to manage the activities in proper order by allocating specific time
to complete the project ion time.
 Quality : The Study will perform its activities by maintaining the quality of the research.
It will provide specific information regarding the activities covered in this study
(Newton, 2016). The project will be conducted by proper maintaining the quality
standards for making effective research study.
 Communication : The project will be managed by proper communication the plan
through use of social media sites and other techniques. The plan is communicated to get
better understanding of plan and if any changes required in plan.
 Risk : For reducing the uncertainties and condition which may affect the project it is
required to manage the risk which will assist in completing the project without problems.

It is important to assess the risk in order to minimize the impact of risk on project (Boyle,
2017). There are risk which can affect the project such as loss of data, technical risk etc.
 Resources : The project for completing its various activities will require funding,
equipment such as laptop etc. The resources which are used for the research also consist
of human resource, financial resources and the physical resource for completing this
research in effective and efficient manner.
Work Breakdown Structure

Task Mode Task Name Duration Start Finish Predecessors
Auto
Scheduled Design 36 days Wed 17-04-
19
Wed 05-06-
19
Auto
Scheduled
Development of Project
Initiation Document 15 days Wed 17-04-
19 Tue 07-05-19
Auto
Scheduled
Determining resources
of project 10 days Wed 08-05-
19 Tue 21-05-19 2
Auto
Scheduled
Formulation of goals
and objectives 6 days Wed 08-05-
19
Wed 15-05-
19 2
Auto
Scheduled Setting deadlines 1 day Wed 22-05-
19
Wed 22-05-
19 3
Auto
Scheduled Gathering Team 15 days Thu 16-05-19 Wed 05-06-
19 4
Auto
Scheduled Develop 34 days Thu 06-06-19 Tue 23-07-19 6,1
Auto
Scheduled Conducting meeting 10 days Thu 06-06-19 Wed 19-06-
19 5
Auto
Scheduled Scope of project 5 days Thu 20-06-19 Wed 26-06-
19 8
Auto
Scheduled Collection of data 10 days Thu 20-06-19 Wed 03-07-
19 8
Auto
Scheduled WBS structuring 10 days Thu 04-07-19 Wed 17-07-
19 10,9
Auto
Scheduled Planning of budget 14 days Thu 04-07-19 Tue 23-07-19 10
Auto
Scheduled Implement 30 days Wed 24-07-
19 Tue 03-09-19 7,11
Auto
Scheduled Assuring quality 20 days Wed 24-07-
19 Tue 20-08-19 12
Auto
Scheduled Training of team 10 days Wed 21-08-
19 Tue 03-09-19 14
Auto
Scheduled Evaluate 36 days Wed 04-09-
19
Wed 23-10-
19 13
Auto
Scheduled
Change control
integration 21 days Wed 04-09-
19
Wed 02-10-
19 15
Auto
Scheduled
Monitoring and control
of project 10 days Wed 04-09-
19 Tue 17-09-19 15
Auto
Scheduled Checking of quality 15 days Thu 03-10-19 Wed 23-10-
19 18,17
Auto
Scheduled Closure 15 days Thu 24-10-19 Wed 13-11-
19 16
Auto Evaluation of project 15 days Thu 24-10-19 Wed 13-11- 19

Scheduled 19
Auto
Scheduled Areas of modification 10 days Thu 14-11-19 Wed 27-11-
19 21,20

RESEARCH METHODOLOGIES
It is one of systematic plan that aids to conduct the research effectively. This is one of
procedure that helps to collect the information and data for the purpose of making the sound
decision. Thus, it has been defined in following manner as-
 Research philosophy- It is a belief with help of which phenomenon should be gathered,
used and analysed. Thus, there are various types of research philosophies as positivism,
realism, epistemology and axiology (Research Philosophy, 2018. ). This is process that
uses to collect the detailed information. On the other hand, Positivism philosophy is
based ion natural phenomena and the proper and relation, thus, with help of
interpretivism philosophy the generalised conclusion of data can be drawn. In order to
carry out the present research, the researcher will have the use of interpretative technique
to determine the impact of globalisation on new product development.
 Research approach- This term can be defined as plan and procedure that consist of
broad assumption to detailed method of data collection, analysis and interpretation.
Therefore, it is based in nature of research on which problem being addressed. Thus,
approaches of research will be defined in below contexted manner as inductive and
deductive (Hillson, 2017). In this, the process of deductive is mainly concerned with
developing the hypothesis and to be based on existing theory. On the other hand,
inductive theory will be based on generation of new theory emerging from the data. In
order to carry out the present research the researcher will have the use of inductive
technique so that impact of globalisation in the new product development in ZARA can
be conducted effectively. This kind of approach is helpful in terms to collect the depth
information about the topic of research.

 Research design- It is plan and the strategy that aids to implement the plan so that better
working can be conducted. Thus, research design is set of methods and procedure that
aids to collecting and analysing the variable measures that specified in research problems.
Thus, there are the mainly four kind of research design as descriptive, correlational, quasi
experimental and experimental. In order to determine the impact of globalisation ion new
product development of ZARA the research will have the use of Descriptive technique so
that depth information about the topic of research can be conducted.
 Data collection- This is process that helps to process, collect and measure the
information that is based in variables of interest. There are number of sources with help
of which there can be possible to get the accurate picture of data integration. It is
essential to maintain the integrity of research and making informed business decision.
Thus, there are to method of data collection as primary and secondary. With the help of
the use of primary data collection the information can be determined with the use of first
hand information (Young, 2016). Thus, secondary information can b collected by the use
of books, journal, articles etc. In order to determine the impact of Globalisation on the
product and development the researcher will have the use of both primary and secondary
technique so that better information about the topic of research can be conducted.
 Data analysis- It is process of helps to inspecting, cleansing, cleansing and transforming
the information so that each things can aids to supports the decision making. The data
can be analysed with help of techniques as qualitative and quantitative (Data analytics,
2018). The qualitative techniques is helpful in terms to conduct the depth information and
it can be done by the use of survey technique and the help of questionnaire. On the other
hand, quantitative technique will be helpful in terms to collect the information with the
use of practical integration of data and by the use of tool as SPSS (Winter and
Szczepanek, 2017). In order to carry out the implication of globalisation on innovation of
ZARA the researcher will have the use of qualitative approach.
 Sampling- It is method that used as statistical analysis with help of which particular
observation can be drawn. The process of sampling can be defined in two terms as
probabilistic and non probabilistic (Polonsky and Waller, 2018). The sample of 25

respondents as employees of ZARA will helps to determine the information about the
effect of globalisation on working of enterprise.
 Ethics- The reliability and validity of information is need to be maintained in order to
maintain the anonymity and confidentiality of information (Nicholas and Steyn, 2017).
Thus, prior informed consent of the researcher must be taken in order to disclose the
information.
Small scale research-
RESEARCH METHODOLOGY METHODS HAS BEEN SELECTED
Research philosophies Interpretivism
Research approach Inductive
Data collection Primary
Data analysis Qualitative
Sampling Sample random technique
Findings and Discussion
Primary data (Questionnaire)
1. How long are you are working in this organisation ?
 0- 3 years
 3-6 years
 6- 10 years
 10 and more
2. Do you know about the term “ Globalisation” In detail ?
 Yes
 No
 Not sure
3. Do you agree that organisation can be successful through technological advancement?
 Strongly agree

 agree
 Strongly disagree
 disagree
4. Do you agree that globalisation can help in new product development?
 Agree
 Disagree
 Neutral
5. Do you think company will have new market opportunities after product development?
 Strongly Agree
 Agree
 Strongly disagree
 Disagree
6. Do you think entering the international market with new product is beneficial for company ?
 Yes
 No
 Not sure
7. What are challenges that can be faced by organisation in developing new product?
 Rapid Changes in technology
 Changes in government policies
 Cut throat competition
 All the above
8. Is it possible for company to reduce labour cost through globalisation?
 Yes
 No
 Neutral
9. Provide your recommendation for successful development of new product ?
…..............

Theme 1: Managers working in the organisation
Particulars Respondents (25)
0- 3 years 3
3- 6 years 7
6- 10 years 10
10 and more 5
Theme 2 : Globalisation In Detail
Particulars Respondents (25)
Yes 15
No 6
Not sure 4
Theme 3 : Successful organisation through technological advancement
Particulars Respondents (25)
Strongly agree 10
Agree 6
Strongly disagree 4
Disagree 5
Theme 4 : Globalisation can helps in new product development
Particulars Respondents (25)
Agree 10

Disagree 8
Neutral 7
Theme 5 : New market opportunities after product development
Particulars Respondents (25)
Strongly agree 10
Agree 6
Strongly disagree 5
Disagree 4
Theme 6 : Entering international market with new product is beneficial for company
Particulars Respondents (25)
Yes 10
No 8
Not sure 7
Theme 7 : Challenges faced by organisation in developing new product
Particulars Respondents (25)
Rapid changes in technology 4
Changes in government policies 5
Cut throat competition 6
All the above 10
Theme 8 : Reduction in labour cost through globalisation
Particulars Respondents (25)

Yes 15
No 4
Neutral 6
Theme 1: Managers working in the organisation
Experience in the organisation means the manager have better understanding of various
operations performed by organisation. From the above graph it can be interpreted that some
managers are working the organisation for a long period whereas some of them are working in
the organisation for the less period. Managers which are in the organisation for a longer period
are due to satisfaction provided to them by the organisation through higher incentives and salary,
appreciation, better work environment etc. But some managers which were working in the
organisation for less period due to lack of job satisfaction to them there may be various reasons
for the job dissatisfaction such as low pay scale, lack of motivation, poor work environment etc.
there are 10 managers which answer that they are working in organisation for 6- 10 years.
0- 3 years 3- 6 years 6- 10 years 10 and more
0
2
4
6
8
10
12
3
7
10
5
Respondents (25)
Series2

Whereas managers answer that they are working in organisation for 0- 3 years due to job
dissatisfaction.
Theme 2 : Globalisation In Detail
Globalisation refers to geographic dispersion of activities of company. It is broad term
and includes factors such as technological advancement, economies of scale etc. From the above
graph it can be interpreted that many of the managers answer that they know about the concept
of globalisation because it is popular term which gave rise to free trade between countries. Major
respondents were in the favour of this that they know about globalisation in details but on the
other side there were few people that were not in the favour. The majority of respondents were
in favour due to popularity of globalisation and because globalisation has helped in increasing
their knowledge and understanding and has provided various facilities to them. But the few
respondents that were not sure about this concept in detail as they haven't seen any changes due
to globalisation.
Theme 3 : Successful organisation through technological advancement
Yes No Not sure
0
2
4
6
8
10
12
14
16 15
6
4
Respondents (25)
Series2

Technological advancement helps the organisation in their success as it enhances the
profitability of firm through use of technology. Moreover, with the help of technology
companies are able to know about various changes in the market and changes in trends which
assist in them making the product more effective through use of the latest technology. From the
above graph it can be interpreted that there were 10 respondents that strongly believe that
technology advancement help in success of organisation because due to technology organisation
are able to reach the global market and can attract more customers towards their brand through
use of various technologies such as social media, internet etc. But on the other hand 4
respondents strongly disagree on this because they are not in favour that technology
advancement help the organisation in their success because as per them organisation is
successful only due to their product quality and not on the basis of technological advancement.
Theme 4 : Globalisation can helps in new product development
Strongly agree Agree Strongly disagree Disagree
0
2
4
6
8
10
12
10
6
4
5
Respondents (25)
Series2

New product development can be successful with the help of globalisation as it help
organisation in trading across border which assist in attracting potential customers towards the
company. From the above it can be interpreted that 10 respondents agreed on this that
globalisation can helps in new product development because with globalisation companies are
able to use new technologies for product development and marketing. But there were 7
respondents that were neutral because there are various positive and negative impact of
globalisation on product development.
Theme 5 : New market opportunities after product development
Agree Disagree Neutral
0
2
4
6
8
10
12
10
8
7
Respondents (25)
Series2

Market opportunities are increased with the development of product as it assist in
entering other market such as global market to provide tough competition in the market with a
new product. From the above graph it can be interpreted that there were 10 respondents that
strongly agree that product development helps in enhancing market opportunities because with
the development of new product potential customers are attracted which assist in entering into
new market. But there were 4 respondents that disagree on this because according to them
product development cannot open up new market opportunities as it will increase cost of
organisation.
Theme 6 : Entering international market with new product is beneficial for company
Strongly agree
Agree
Strongly disagree
Disagree
0
2
4
6
8
10
12
10
6
5
4
Respondents (25)
Series2

International market helps in attracting more customers which is profitable for the
business. From the above graph it can be interpreted that 10 respondents that were in favour of
this because according to them internation market assist in attracting more customers for the
business and enhance the brand image. But 7 respondent said that they are not sure because there
ware various disadvantages which are faced by organisation in international market such as high
competition ,government policies of different countries etc.
Theme 7 : Challenges faced by organisation in developing new product
Yes No Not sure
0
2
4
6
8
10
12
10
8
7
Respondents (25)
Series2

Challenges means the threat which companies have to face while developing new
product. From the above graph it can be interpreted that There were 10 respondents that said all
the above as answer because according to them rapid changes in technology, change sin
government policies, cut throat competition etc. are all the challenges which are faced during
product development. But 4 respondents selected rapid changes in technology because according
to them changes in technology will have a great impact on developing product.
Theme 8 : Reduction in labour cost through globalisation
Rapid changes in technology
Changes in government policies
Cut throat competition
All the above
0
2
4
6
8
10
12
4
5
6
10
Respondents (25)
Series2

Labour cost means the cost incurred by firm in hiring labour for performing various
operations. From the above graph it can be interpreted that 15 respondent were in favour of this
because hiring labour from other countries is cheaper than the hiring labour from domestic. But 4
respondents were against this because according to them hiring labour from other countries will
increase the expenses of company.
RECOMMENDATIONS
From the research it has analysed that company in order to identify the effectiveness of
objectives through use of questionnaire by asking the questions to managers regarding various
perspectives there are various recommendation to company for their product development and
market of new summer shoe. As per the views of respondents it can be recommended that:
 Organisation should provide the managers with better job satisfaction and work
environment through proper training, appreciation for their better performance to increase
the satisfaction level of members of organisation to retain them in business for a longer
period.
Yes No Neutral
0
2
4
6
8
10
12
14
16 15
4
6
Respondents (25)
Series2

 It is recommended to company to provide understanding to it managers regarding the
concept of globalisation for increasing their knowledge to provide better suggestion
regarding development of new product.
 Zara for developing a new product should use various technologies which will helps
them in success of their business and developing a high quality product.
 As per the respondents it is recommended that Zara by developing a new product will be
able to increase its market opportunities such as it can explore the global market with the
new product to attract more customers towards the brand.
 Zara should enter international market with the new product as entering the global market
will enhance the brand image of company and attract the potential customers that will
assist in increasing profitability of business.
 From the data analysis it is recommended to organisation to formulate various strategies
and make planning to minimize the impact of various challenges which will be faced by
them during product development. The organisation should use the latest technology and
best marketing and promotional techniques to gain competitive advantage's in the
international market.
 For the development of new product company should use labour from other counties as
it will help the organisation in reducing their labour cost and increasing their profitability.
REFLECTION
From the Research I am able to provide understanding to other regarding the concept of
globalisation. In this research I have framed the topic on the impact of globalisation on new
product development because globalisation is a popular term and it will be beneficial to gather
more information on this topic which has made the search more effective. In this research, I have
framed the aims and objectives on the basis of which whole study is based. I have made a project
management plan for this study which has given better understanding about the cost, time, scope
and risk associated with the project. I have framed the aims and objectives on the basis of the
topic. In this research I have used research methodology which have supported me in
understanding the research in more effective manner This research paper has used interpretative
technique to determine the impact of globalisation. Moreover, in this research by using the
inductive techniques I was able to identify the in depth information regarding this topic. The

research design I have used in this research in descriptive which has helped in gathering the
qualitative observation. In this research I have taken the informed consent of respondent in order
to disclose the information. For the further research, There are other methods which can be used
for conducting the research such as SPSS can be used for data analysis. In this research , I have
formulated the objective related to the concept of globalisation for the new product development
for which I have collected the data from the primary and secondary sources to analyse the impact
of globalisation on the new product development from which I have determined that the new
product development have their impact of globalisation factors such as technology etc.
Moreover, for the second objective I have framed is related to the benefit of globalisation on a
new product development for which I have used the qualitative analysis in which the questions
were asked to the respondents to derive information. I have also analysed the challenges which
are faced by company during the new product development that has provided with various
challenges such as changes in technology, competition, changes in government policies etc.
CONCLUSION
From the above study it has concluded about The impact of globalisation on new product
development through use of framing the aims and objectives which has helps in gaining better
understanding of the topic. Moreover, this research has shown that companies with the use of
technological advancement are able to develop the product successfully. This research has
provided various recommendation to Zara for developing the new product and challenges such
as rapid changes in technology, changes in policy etc. will effect development of new product.

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