This article discusses how Nike adopted marketing orientation to develop the Pro-Hijab using targeted segmentation, marketing mix, and promotion. It also provides advice on developing a marketing plan for Pro-Hijab in the UK, including creating a sense of community, approaching customers, reviewing feedback, working on feedback, and performing internal and external analysis.

Serving Customers in Global Markets (MN5006QA) Grading Criteria

This assignment is a paired written assignment based on a case study about Nike's 'Pro Hijab' and targeting Muslim women athletes in the global market.

Learn how Nike adopted marketing orientation to develop the Pro-Hijab using targeted segmentation, marketing mix, and promotion. Get advice on developing a marketing plan for Pro-Hijab in the UK.

Nike Pro Hijab Case Study: Serving Customers in Global Markets

Statistics

This case study explains how Nike adopts a marketing orientation in developing 'Pro-Hijab' using marketing mix and segmentation, targeting, and positioning models. It also provides advice for developing a marketing plan for the 'Pro Hijab' in the UK, including market research, segmentation, competitive analysis, and digital marketing. The study is relevant to MN5006 Serving Customers in Global Markets.

Arizona State University

Nike 'Pro Hijab' Case Study - Marketing Orientation and Plan

This case study explains how Nike adopts a marketing orientation in developing Pro-Hijab using appropriate marketing models and theories. It also provides advice on developing a marketing plan for Pro-Hijab in the UK using STP model and marketing tools and techniques.

Marketing

Nike Pro Hijab: Marketing Orientation and Plan

This case study analyzes how Nike adopts a marketing orientation in developing 'Pro-Hijab' using marketing models and theories. It also provides advice for developing a marketing plan for the 'Pro Hijab' in the UK.

Nike ‘Pro Hijab’ Case Study: Serving Customers in Global Markets

This report analyzes Nike's market orientation strategy for developing Pro-Hijab, including the STP model and 4Ps of marketing. It also provides recommendations for developing a marketing plan for Pro-Hijab in the UK, such as focusing on cultural aspects and offline modes of marketing. The report includes references to various studies and journals.

Nike's Market Orientation Strategy for Developing Pro-Hijab

This report discusses Nike's business model for Pro Hijab, which targets Muslim female athletes, and provides recommendations for developing a marketing plan for the UK market. Nike's customer segment model, business innovation model, mixed response model, and new market model are discussed in detail.

Serving Customers in Global Markets - Business Model of Nike and Marketing Plan for Pro Hijab

This report discusses the development of the Pro Hijab by Nike and the marketing orientation models used to promote it. It also provides recommendations for a marketing plan for the UK market. MN5006QA

Nike Pro Hijab Case Study: Serving Customers in Global Markets

Nike 'Pro Hijab' Case Study - Marketing Orientation and Planlg...

Nike Pro Hijab: Marketing Orientation and Planlg...

Nike ‘Pro Hijab’ Case Study: Serving Customers in Global Marketslg...

Nike's Market Orientation Strategy for Developing Pro-Hijablg...

Serving Customers in Global Markets - Business Model of Nike and Marketing Plan for Pro Hijablg...

Nike Pro Hijab Case Study: Serving Customers in Global Markets - MN5006QAlg...

Nike 'Pro Hijab' Case Study - Marketing Orientation and Plan

Nike Pro Hijab: Marketing Orientation and Plan

Nike ‘Pro Hijab’ Case Study: Serving Customers in Global Markets

Nike's Market Orientation Strategy for Developing Pro-Hijab

Serving Customers in Global Markets - Business Model of Nike and Marketing Plan for Pro Hijab

Nike Pro Hijab Case Study: Serving Customers in Global Markets - MN5006QA