Advanced Marketing Communications for NIVEA Magic Bar

Advanced marketing
communications Nivea magic
Bar

TABLE OF CONTENTS
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
Increasing awareness of product..................................................................................................3
Target market...............................................................................................................................4
Media channels creating awareness & highlighting the USP......................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Advanced marketing communication is considered to be the knowledge about the
marketing practices which are also related to the communications. It is considered to cover all
the aspects of the advanced topics which influences the marketing practices of the individual. In
this report the case study in on NIVEA Magic Bar range. This report aims to increase the
awareness of this product towards its target market. In this report the reference has been give to
USP for the marketing campaign. This report will also discuss the different media channels
which is able to highlight the application of USP with the help of different theories.
MAIN BODY
Increasing awareness of product
For increasing the awareness of the product it is going to be very important for
understand what the brand of the company stands for. NIVEA is a cosmetic company which sells
product for skin care.
Brand :
Thus, in order to achieve higher brand awareness it is important to have strong brand
awareness in the product which is being use for marketing (Choi, Ludwig and Harris, 2020).
Influencer marketing :
For increasing the awareness of this product utilization of the social media influencers
can be very useful for the brand.
Content marketing :
It is very important for the marketing of the NIVIEA Magic Bar range to be helpful for
the creation of the brand awareness through great volume of high quality content to resonate with
the customers (Ganaie and Bhat, 2020).
Referral programs :
These programs are also known to be very important for the business to make sure that
the customer feel an incentive coming their way when they refer the product to their friends and
family. This method is very effective strategy that allow development of awareness for the
product.
Video Content :
It can be said that the creation of the video content is said to be a great way of capturing
attention as the visual form of marketing is one of the most effective form of marketing (Nart