Online Marketing Management- Research Project
12 Pages3798 Words34 Views
Added on 2020-03-16
Online Marketing Management- Research Project
Added on 2020-03-16
ShareRelated Documents
Online marketing management in transportation is the process of an organization, which is related withthe supply chain management. One of the most important part of this process is transportation. In thisresearch article we are going to analyze the case study of Holden. It is a global manufacturer of Australiawhich deals in motor vehicles and its components[ CITATION Kor15 \l 1033 ]. The company is performingvery well in their business but now they want to extend their business to the global stage. For the samethey needed an appropriate leadership and planning. The chief director of Holden proposed to have anefficient team of executives who have excellent knowledge of online marketing management. The teamcan utilize their skills to develop the strategy for the business growth in future. Recently company hasintroduced a management team, which has nine executives and all will be working under the knee ofMr. Peter Hanenberger. The main purpose of this research project is to promote the use of marketingmanagement in Holden to develop a common picture of effective management. It will also help ifidentifying the areas which will strengthen the business growth the security vulnerabilities which mightaffect adversely the business operations. The main objective of this research proposal is to increase theprofit of company by 20%, increase the exports consistently in future and maintaining the brandreputation in Australia.1
RQ4: The process of online marketing and the approach of customer relationship managementin transportation.RQ5: Which steps can be preferred to enhance the working culture in organization?RQ6: Reviewing performance of the business and analyzing the driven forces to enhance themanagement strategy.RQ7: Evaluating the effectiveness of process and discuss the effects of changes on businessoperations.Above issues will surely support in finding the goal of this project report.Project’s justificationOnline marketing in transportation has been proved as a good researching business process. It is alsoproved that the online marketing has been affecting the economy of Australia and other countries aswell. In a transportation or logistic group, company can gain more success if there is lot of travellingthroughout the country. It will generate more revenue for the company and also strengthen therelationship with customers. In today’s world of information technology any business can show theironline presence using website, mobile application and the social media network. With the help of this,they can promote their business greatly. In this scenario, there must be a well-planned online marketingmanagement strategy for the organization. In case of Holden group, the online marketing will bebeneficial because customers of Holden are increasing day by day to the internet and they are preferringonline purchasing to save their time. It generates the need of online marketing management. Onlineshopping is also preferred by customers as they are able to compare the product’s specification andprices without any hassle. With the help of online marketing management any business organization can communicate with theirclients and improves their CRM. All these factors convince the Holden group for implementing onlinemarketing management in their business. Using it the organization can achieve following benefits:Less expensive tool for promotion: Promoting business through exhibitions or physical outlets isexpensive mode of marketing. With the help of internet marketing there is less investment. It will notincrease the cost of maintenance and rent. Company won’t require any physical store to display theproducts. It reduces the inventory cost of organization[ CITATION Jam16 \l 1033 ].Flexible store hours: In online marketing management, there are no rigid timings for opening store. Itprovides flexibility for opening the store 24 hours a day. From the customer’s perspective, it is alsoconvenient, as they can place their order anytime as avail the services of company as per their sparetime.Customized advertisement: Advertising the product is like oxygen for any business. With the help oflatest innovative tools of online marketing company any create a customer’s list from their past buyingand internet surfing activities. Company any target the customers easily and get a true reflection ofcustomer’s interest. Impressive advertisements and selling campaigns can be planned by the companyas per the data available from internet activities[ CITATION Nou06 \l 1033 ].Social Media can be used: In present scenario, the online marketing management strategy is mostlydependent on the use of social media platform. Social media is the most important tool for online2
marketing as per the study done by Harvard school of business education. It is showing that nearly 5%increase in sell for those companies who are using social media for their product’s promotion.Better CRM: The relationship with clients can be built strongly with the help of social media platform. Bysending email, feedback forms after delivering the services to clients, thank you messages and greetingson birthdays and anniversaries, company can get a personal touch with their customers. Regular clientscan get more special offers and discounts on products and services.Expected outcomes of researchThe project proposal must have a definite output which must fulfill the need of proposal. The outcomeof this research report is to provide a conceptual framework which must analyze various factors ofonline marketing management at Holden group[ CITATION AMR14 \l 1033 ]. This analytical frameworkwill be beneficial in analyzing the current strategy and the expected management strategy in decisionmaking process by the organization. Although the implementation of online marketing managementstrategy has many consequences which must be analyzed but with the help of proposal the board ofdirector at Holden may get an idea about how to implement online marketing management in company.With the help of online marketing the boundaries will not be the constraint. The expected consumptionon marketing the product will be reduced it makes possible business to get connected with theircustomers 24x7 time. Potential customers can be targeted for offers and discounts provided by thecompany[ CITATION Oli14 \l 1033 ]. It would be very much simpler to send any email to clients to conveythe important information in less time. In online marketing management multiple SMS can be send tomultiple clients at the same time. The expectation of getting instant feedback can be possible throughonline marketing management.SECTION- IIConceptual frameworkConceptual framework is the layout about how the online marketing management tools can be used forenhanced integration and coordination within Holden group. It may be in form of program which can beused to get the maximum outcome of business[ CITATION Kim14 \l 1033 ]. The main aim of thisconceptual framework is to maximize the benefit and minimize the cost. Marketing promotion is thecomponent of this framework which includes promotional activities for almost all type ofbusinesses[ CITATION Ali15 \l 1033 ]. Online management consists of sponsorship marketing, directmarketing, sales promos and database marketing. The integration of all these type of marketing willstrengthen the communication between company and customers. The integration may be horizontal,vertical, external and internal integration. The main tools which can be used in Holden group for onlinemarketing management are:Online advertisements: Advertising the products in effective way can build the impressive image ofbusiness. It crosses the geographical limitations in unexpected way[ CITATION Jam15 \l 1033 ]. Intraditional way of advertising the cost is the most important factor. Promoting sales: The sale can be promoted by discounted coupons, contests and lucky draws to get astrong and fast response from customers[ CITATION Ada13 \l 1033 ].Customer relationship: The main motive of online marketing management if to enhance the relationshipwith the customers. 3
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Developing New Product and Innovation in Telecommunication Industrylg...
|18
|4249
|88
E-Marketing and Consumer Behavior Assignmentlg...
|21
|4663
|42
ASSESSMENT 3 – PROJECT PROPOSAL.lg...
|19
|3239
|28
Study On Impact Of Marketing Activities On Consumer Behaviorlg...
|20
|4059
|132
Research Proposal on Assets Misappropriation in Herniman Grouplg...
|14
|3190
|171
Impact of Cultural Diversity on Business Performance: A Case Study of Ernst & Younglg...
|22
|4342
|410