Online Presence Report for ALDI

This report covers a brief discussion on the business’s internet marketing and comprises of various key factors that involves online presence, website design and social media statistics. In addition to that it comprises of how the ALDI as an organisation can use various recommendations for the purpose to improve its online marketing and digital presence.

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Consultancy Report Template
Client ALDI
University and Unit name
Student Name and ID Your name and ID number goes here
Executive summary
(max ½ page)1
The report covers a brief discussion on the business’s internet marketing and
comprises of various key factors that involves online presence, website
design and social media statistics. In addition to that it comprises of how the
ALDI as an organisation can use various recommendations for the purpose to
improve its online marketing and digital presence. Moreover, it comprises of
the relation of the business internet marketing with few key factors and using
web analytical tools such as Metrics, competitive intelligence analysis and
reports.
Project background and Objectives
Research aim: “To analyse the web analytics tools used by companies in enhancing their online
presence”. A study on ALDI.
Research objectives
 Strategies carried out by Aldi to create its online presence
 Analytical Techniques used by Aldi in creating digital presence
 Problems and Challenges faced by the organisation while creating online presence.
Research background:
The project focuses on how the ALDI will create its online presence in the digital business with
identifying the various problems that the company had faced while developing its online presence in the
market. The report focuses on the various ways an organisation acts in the digital business. The report
comprises of the range of analytical techniques which are relatable to the digital business. It also
comprises of the range of analytical tools for the purpose to create an online presence with application of
the framework and theories.
Methodology
In relation to Business marketing it basically comprises of the various strategies for the purpose to
market the products and services through various digital mediums. It comprises of the various
platforms, tools and digital delivery systems which involves design, social media, website content
and email marketing (Wieland, 2021). Marketing involves reaching to the target audience at right
time and at right place. As today's world more than 4.8billion people are using internet services and
digital platforms as it is the most affordable and easiest way to reach to particular product or avail
any services. Internet marketing involves the promotion of a company's services or products
through various online tools that includes boosting sales, generating leads and driving traffic.
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Digital marketing is also known as online marketing basically relies on various digital channels that
are involved in distributing messages related to promotion. It acts as an umbrella that covers a wide
variety of marketing avenues and strategies. Digital marketing basically focuses on delivering
content through various mediums which involves blog articles, social media posts and search
engines. All these platform uses these mediums to deliver content. Online marketing involves
delivery of meaningful information that involves solution of user problems and accessible on
consumer demand. In context to online presence, it comprises of the content and activities which
are basically related to the individual or a person( Rachmiatie, Ravena and Yuniati, 2020).
In context to ALDI, the Social media statistics are the starting step of everything. Social media analytics
involves the method of collecting data through social media websites about a particular service, product or
brand. In context to the company, social media stats allows to gather data and information about the view
point of public as consumers and users provide their information on social media platforms that helps the
brand to get more accurate image of consumers reaction towards brand services and products.
It refers to the design of websites that are displayed online on internet and usually refers to
experience aspects of website development rather than development of software. A web designer
works on the layout, appearance and content of website. In content to the company, a well-designed
website helps to form a good impression on potential and prospectives.It helps to get more
conversions and nurture leads that results in better user experience and helps visitor to access and
navigate website more easily (Wellen, 2021).
In context to ALDI, Social media involves computer based technology that involves sharing of ideas,
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information through communities and virtual networks. It is a internet based platform that
provides user the quick electronic communication of content with the use of documents, photos,
personal information etc. Social media statistics evaluates the user demographics which includes
age, gender, time of activity and demographics. In addition to that it involves social listening,
metrics and psychographics in order to gain more knowledge and understanding of audience
(Shipper and Hoffman, 2020).
In context to ALDI, the organisation need to have a strong online presence for the purpose to target its
audience with the help of improving brand reputation, quality experiences and building a brand awareness.
In context to ALDI, the organisation uses competitive intelligence analysis for the purpose to use and
gather data on various factors that could help in developing efficient and effective business practices.
Research / analysis results
Literature review
To determine the Strategies carried out by Aldi to create its online presence
According to Mehta, (2022), in context to ALDI, the leaders and managers of the organisation
carried out various strategies for the purpose to create its online presence. The organisation focuses
on their social media statistics and using social media platforms to attract consumers towards their
brand, products and services (The Thrift Business model of aldi, 2020).
To determine the Analytical Techniques used by Aldi in creating digital presence
As per the viewpoint of Paun, (2020), there are various analytical techniques which are used by the
organisation for the purpose to create its digital presence. The organisation uses various social
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media platforms, models, tools and metrics to attract its audience towards the organisation
(Building A Brand: Why A Strong Digital Presence Matters, 2020).
To analyse the Problems and Challenges faced by the organisation while creating online presence.
As per the viewpoint of Leone, (2018), there are various challenges and problems which are faced
by the company while creating its online presence. In context to ALDI, the organisation had faced
issues in relation to the adoption of the unique challenges for the business and speed of technology.
The major question which arises involves production of the remarkable content, what kind of
content to be produced and who will be accountable and responsible for implementation of the
various strategies( Five Of The Biggest Challenges Facing Online Marketing, 2020).
Recommended actions
In context to ALDI, the organisation in order to create online presence and brand awareness need to
follow various methods that comprises of online advertising which will help the organisation in
increasing their visibility and advertising through various search engines that comprises of Bing, Yahoo
and Google. The organisation can use various ways for the purpose to create its online presence that
comprises of the following:
Use of Social media tools: To enhance its social media presence in terms of followers and to
maximise engagement of audience, ALDI must analyse current trends which are gaining high
popularity on Instagram and other social media apps such as Facebook. It should use effective
hashtags and indulge in relevant trends and media activities to promote its brand on social media
platforms.
Creates Value: Online presence helps a company to create value. In context to the company, value
can be created through free content online and providing educational.
Through online presence a company can build its image and attract more and more customers.
Building an email list: The email list helps to engage with potential and current customers on
monthly, weekly or daily basis. In context to the company, email list helps to build online presence
Use Harvard style of references.
Rachmiatie, A., Ravena, D. and Yuniati, Y., 2020. THE ORDER OF BROADCASTING REGULATION
IN REGULATING THE IMPLEMENTATION OF BROADCASTING MEDIA (TELEVISION AND
RADIO) IN ESTABLISHING LOCAL IDENTITY AND CULTURE. International Journal of Business
& Society, 21.
Shipper, F. and Hoffman, R.C., 2020. John Lewis partnership approaching 100 years–what now?. The
CASE Journal.
Wellen, K., 2021. Recollections of a lost kingdom: The varied interactions between history and memory
in South Sulawesi, Indonesia. Memory Studies, 14(5), pp.1035-1060.
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Wieland, T., 2021. Identifying the Determinants of Store Choice in a Multi-Channel Environment: A
Hurdle Model Approach. Papers in Applied Geography, 7(4), pp.343-371.
Online
Mehta, 2020. The Thrift Business model of aldi, 2020. [Online] Available through
https://thestrategystory.com/2022/02/02/aldi-business-model/
Paun, 2020. Building A Brand: Why A Strong Digital Presence Matters, 2020
[Online]. Available through https://www.forbes.com/sites/forbesagencycouncil/2020/07/02/building-
a-brand-why-a-strong-digital-presence-matters/?sh=4c5f45d949f2
Leone, 2020. (Five Of The Biggest Challenges Facing Online Marketing, 2020)
[Online]. Available through https://www.webstrategiesinc.com/blog/five-biggest-challenges-facing-
online-marketing
Record of Activity
In this section, you have toprovide a breakdown of all the activities undertaken by you. Indicate what was
done at various points in time. Think about different sections of the report, breakdown different task within
each of the sections.
Complete the table below, include more rows and columns as necessary
Date Hours
spent
Summary of work/ Activity undertaken
11 April 9 hours Analysing results
12 April 2 Hours Recommendations
12 April 6 hours Project Methodology
10 April 1 hour Project objectives and background
Print name
Signed
Date
* Note: Guidance text is provided in RED under each heading.
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