Online Process of Marketing | Alton Tower

Added on -2020-02-05

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INTRODUCTION TO MARKETING Student’s name:Student’s id:Professor’s name:Table of Content1
Task 1...............................................................................................................................................3Marketing of the products................................................................................................................3Task 4...............................................................................................................................................4Describing the limitations................................................................................................................4Task 1...............................................................................................................................................4Market research of Alton Tower that contributes to the development of the company..................4Task 3...............................................................................................................................................6Justifying recommendation..............................................................................................................6Task 4...............................................................................................................................................6Marketing objectives.......................................................................................................................6Task 1...............................................................................................................................................7Describe the ways by which the consumer groups are targeted in selecting the goods and state thereason behind the targeting of consumers.......................................................................................7Developing a mind map for the goods or services of Alton Towers...............................................8Task 1...............................................................................................................................................8Task 2...............................................................................................................................................9Reference List................................................................................................................................112
Task 1Marketing of the productsIn order to increase the range of the business and to reach to the customers around the world,there is the importance of the proper marketing process of their products. As per Jenkinet al.(2014, p.281), the choices of the management of the companies, they conduct their marketingprocess for their products. In the marketing process of the industries, there is various similaritiesand difference among the companies.In the case of Wellacre, in order to conduct the marketing process for their online study systemthis company chose both the online and offline process of marketing. The online process ofmarketing of the industry including organisational website and the social networking sites, likeFacebook.In the case of Alton Tower, this organization only focus on the online process of marketing toreach to the customers around the world with service system of annual membership passes. Asthe process of online, this industry is website, social networking sites and the TV channels.Task 2Similarities and differences between the marketing techniques of Wellacreand Alton TowerSimilaritiesDifferencesBoth the companies use the onlineprocess of marketingThe Aim of the both the companies toreach to the customers all over theworldAttract the people toward their servicesystemUse proper marketing strategies toconduct the process of marketingThough Wellacre use both the onlineand offline process of marketing, butAlton Tower use only the onlineprocess of marketingIn the case of online techniques ofmarketing, Wellacre chose o the socialnetworking site, like Facebook and theorganizational website, but AltonTower uses extra one, TV channels.3
Task 3Evaluating the effectiveness of the techniques of marketingAccording to Vandevijvereet al. (2017, p.32), the right process and techniques of marketingprovide the positive effect to the sale of the products or service of the companies. In the case ofWellacre, as this industry chose both the social networking sites in order to conduct theirmarketing process, so they become able to reach to the parents of the children. Attracting by themarketing of the academy many parents choose Wellacre Academy for the system of onlineeducation for their children. This technique of marketing provided the positive impact in theservice system of Wellacre.Using both the social networking sites and TV channel Alton Tower able to reach to the peoplearound the world and get success to attract the people towards their service system. It is increasethe business range and popularity among the customers.Task 4Describing the limitationsRollinset al. (2014, p.1) stated that in the time of conducting any kind of marketing thecompanies needed to face various issues that provide challenges to the companies. In the case ofWellacre Academy, though they conducted the process of marketing for their online educationsystem, but due to the lack of proper financial support, the organisation failed to reach to allcorners of the world. However, the aim of the academy is to attract the parents on the studentsfrom all over the world, but the issues interrupted their objectives.On the other hand, though Alton Towers Provided the offer of annual membership service, butfailed to attract the customer as per their requirements. The various rules and legislationsinterrupted their service process.Task 1Market research of Alton Tower that contributes to the development of the company4

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