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Operation Management of Jaguar

   

Added on  2020-07-23

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Operation Management

Table of ContentsINTRODUCTION...........................................................................................................................1TASK...............................................................................................................................................1PART 1...................................................................................................................................1PART 2...................................................................................................................................4PART 3...................................................................................................................................5CONCULSION................................................................................................................................7REFERENCES ..............................................................................................................................8

INTRODUCTIONOperation Management is the function of management which deals with designing andcontrolling the procedure of production and redesigning business operations in the production ofgoods and services. Through proper management they can make sure that whatever operation isdone in the organisation are carried out properly. This ensures that resources & materials areused in an efficient manner and are satisfying consumer demands. By the help of productionsystem company converts a raw material into finished products. It creates a product and manageits quality. (Heizer, 2016). This report will be dealing withdifferent elements of operationmanagement and for that Jaguar company is taken inthe context. It is an UK based luxury carmanufacturer and was founded in 1934. This auto mobile brand has made its mark all over theworld by delivering quality cars to their customers and all this has happened because of theirexcellent operation management. TASKPART 1Jaguar is known for its luxury and sporty cars. It is growing in a rapid speed andconstantly expanding their market all over the world. In the market they have 4 models whichrepresent them i.e., F-type, XE, XF and XJ. In these models there are sub variates also. XE: It is an executive car which was launched in 2014 at Paris Auto Show and is knownfor its light weight aluminium body. It is considered as most reliable family car. XE is the firstaluminium monocoque structure car. It is generally a Sedan car type. XE has 5 models i.e., SE,Prestige, Portfolio, R-Sport and XE S. This model of Jaguar is a concept of innovation,technology and design (Slack, 2015). It has Jaguar Land Rover 2.0 litre turbocharged fourcylinder engine known as Ingenium. It has both petrol & diesel cars and its 2.0 L diesel engineproduces 163 PS which is helpful in reducing the averaged fuel consumption. 2.0 L, 1.5 litrethree cylinder, 3.0 litre cylinder and 4.0 litre eight cylinder engines are available in this segment.In 2016, Jaguar Land Rover's Castle Bromwich plant started producing Jaguar XE. Its all modelhas ZF 8HP45 eight speed automatic transmission and due to all traction control system it is ableto adapt in all kind of terrains. Its exterior design with front and rear crash system has reducedinsurance costs (Krajewski, Ritzman and Malhotra, 2013). For safety purpose it has included1

Advanced Emergency Braking System which has helped them in getting full rating by EuroNCAP. Features of Production of Jaguar XEXF: This model of Jaguar is known for its design and holds a special image in the eyes oftheir customer. It was launched in 2006 and its production takes place in Castle BromwichAssembly. It is the most award winning car and comes in two variants i.e., Saloon orSportsbrake. These models used six speed ZF 6HP26 transmission and has manually controlledgear system. It has gained 4 points out of 5 by EuroNCAP for its safety purpose (Hill and Hill,2012). It lacks in the safety measures which has become its major draw back and has reduced itscraze among customers. It has recorded speed up to 360 km/h. XF has J blade design and emitsCO2 from 180 to 200g/km in petrol version. XF is one of the lightest cars in its class. 2

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