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Logistics and Supply Chain Management: Assignment

   

Added on  2020-12-18

9 Pages3151 Words75 Views
Understanding Operations,Logistics and Supply ChainManagement

Table of ContentsINTRODUCTION...........................................................................................................................1SUMMATIVE ASSESSMENT.......................................................................................................1.........................................................................................................................................................6REFERENCES................................................................................................................................7

INTRODUCTIONOperation management is considered as the main function of a company that deals withplanning, developing, monitoring as well as controlling overall process of production. In order tobring improvement in business performance, companies adopt a numerous methodologies todeal with necessary with new trends in market and technology (Banks and Stanton, 2016). Firmwhich has been chosen under this report i.e. Jaguar Land Rover (JLR), which is a Britishmultinational automotive company and was found in the year of 2008. Company has itsheadquarter in Whitley, Coventry. Along with this, report will cover new product development,failure modes, target costing, effect analysis (FMEA) and logistic mix. Lastly, assignment willalso show some recommendations as well.SUMMATIVE ASSESSMENTNew Product Development can be defined as a process which helps in developing aproduct which specifically aid in meeting customer's needs. This is basically be done by abusiness organisation when it comes to attaining competitive advantages so that satisfaction canbe built among consumers. This helps in building customer loyalty as well and along with this,whole process starts from launching a brand new product within an existing business market, itcan be said that a company could easily expand its business at international level (Christopherand Peck, 2012). In the same way. Jaguar Land Rover has decided to launch a whole newproduct (car), named as JLR XZ which is an electronic car and consist with a range of featureslike high security, intelligence and many more other unique features like it can turn park itself inslopes or at curvy roads as well. Along with this, just with a push button, car can itself pull outall the luggage out of it (Artificial Intelligence). JLR XZ also has voice recognition which helpsin starting the engine without pushing any keys. Away with this, in order to design and executeall the features within JLR XZ, Jaguar Land Rover (JLR) adopted Product Development ToolkitModel which helps in reaching to the details. This consist of a range of factors and these are,Quality Function Deployment which could be considered as one of a crucial and powerful toolthat can be utilised for planning all the features within Jaguar Land Rover (JLR)'s XZ. Awaywith this, unauthorised individual with bad intention if somehow open up the car, it will directlynotify the owner through giving proper ringing alert in owner's phone. Another factor i.e. TargetCosting could be utilised isa strategy developed by companies keeping in consideration themarket situations and then deciding upon the price of product such that desired sales volume can1

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