Impact of Innovations and Digital Technologies on Jaguar's Organisational Development

Digital Portfolio

Executive Summary
This report is about the chosen organisational overview and also about the innovations and
digital technologies of the organisation. It also explains about impact of innovations and digital
technologies on organisational development and also about the pros and cons of these
technologies. The analysis has been done on the impact of innovations and digital technologies
on data and knowledge management in decision making. The analysis has also been done on
digital business through which company can transform their products and services to a next
higher level and also contributes towards giving a new experience and excitement to their
customers.

Table of Contents
MAIN BODY..................................................................................................................................4
TASK 1............................................................................................................................................4
Organisational overview..................................................................................................................4
Innovation and digital technologies of Jaguar company.................................................................5
TASK 2............................................................................................................................................7
Impact of innovations and digital technologies affect organisational development........................7
Pros and cons of these new technologies.........................................................................................8
TASK 3..........................................................................................................................................10
Impact of innovation and digital technologies on data and knowledge management in decision
making.......................................................................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Digital business refers to that process of applying digital technology to reinvent business
models and transform company's products and services to a next higher level with new
experience for their customers (Winter, R., 2016). These innovative products which creates new
value and connect people with insights, things and experiences. In this report, the analysis has
been done on organisation and about major innovation and digital technologies used by
company. The analysis has also been done on innovation and digital technologies which affect
organisational development. The research has been done on innovations and digital technologies
which impact on data and knowledge management in process of decision making. The chosen
organisation is Jaguar. It is a British multinational car manufacturer with its headquarter in
Whitley, Coventry, England. This business was founded as the swallow sidecar company in year
of 1922 and it originally makes motorcycle sidecars before developing bodies for passenger cars.
MAIN BODY
TASK 1
Organisational overview
Jaguar is basically a luxury vehicle brand of Jaguar land rover who was responsible for
the production of jaguar cars until its operations were fully merged with those of Land Rover to
form Jaguar land rover. Their main essence is not about figures and its all about feelings which
made the moments that feed the individual soul. This is the main reason due to which designers
and engineers at Jaguar develop a blend of responsive performance that gets your pulse racing,
dramatic design that makes an individual stop and stare and a sense of theatre that stirs an
individual emotion. Jaguar land rover is unique in the global automotive industry. Jaguar has
reached to its luxury performance focused brand through following some stages and it has been
described into following manner:
In the year of 1935, the SS Jaguar sport saloon model was released and then in year 1945
these cars who are known as S.S. cars was renamed as Jaguar cars limited. In the year of 1951
and 1953 after winning in the Le mans 24-hour race it has made a mark in international
motorsports.