OPERATION MANAGEMENT.

Running head: OPERATION MANAGEMENT
Operation Management

OPERATION MANAGEMENT 2
Action plan for improving the operation process
Action to be taken Timeline
Identification of needs through conducting
market research
3 months
Developing product as per the requirement of
market
2 months
Creating competing price by competitor
analysis
1 months
Using digital technology to promote the
products and services
2 months
Considering effective quality management tool
in operation process such as TQM and
inventory control management system
5 months
Review the plan 3 months
Implementation 2 months
As per the above table, it can be stated that Woolworths should take into consideration of
different actions for making effective operation management decision. These actions are
identification of needs through conducting market research, developing product as per the
requirement of market, creating competing price by competitor analysis, using digital technology
to promote the products and services, considering effective quality management tool in operation
process such as TQM and inventory control management system, review the plan, and
implementation (Ingram, et. al., 2015). For implementing these actions, 18 months would be
required for company.

OPERATION MANAGEMENT 3

OPERATION MANAGEMENT 4
References
Ingram, T.N., LaForge, R.W., Williams, M.R. and Schwepker Jr, C.H., 2015. Sales management:
Analysis and decision making. Routledge.