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Operation Management - Rac Motoring Services | Business Project

   

Added on  2020-02-05

10 Pages2286 Words56 Views
OPERATIONS MANAGEMENT BUSINESS REPORT
Operation Management - Rac Motoring Services | Business Project_1
Executive SummaryThe current study focuses on RAC Motoring Services that had been experiencing decline inits market share over a significant period of time due to increase in price competition in themarket and decline in their quality of customer service. On account of various incentivepolicies for working overtime, provided by RAC, the patrols started to work inefficiently andless productively. This induced larger usage of private contractors, who were not as wellequipped as the patrols. Thus the overall service quality of RAC declined rapidly. In order tomitigate this problem, the organisation could provide incentives to the patrols for workingduring peak hours in order to increase their productivity and reduce the usage of contractors.
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Table of contents1. Introduction:...........................................................................................................................42. Current operational strategy of RAC Motoring:....................................................................43. Process map:...........................................................................................................................54. Factors involved in poor customer service:...........................................................................75. Recommendations and justification:......................................................................................86. Conclusion:............................................................................................................................8Reference list:.............................................................................................................................9
Operation Management - Rac Motoring Services | Business Project_3

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