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Operational Plan Assignment

   

Added on  2020-04-13

11 Pages1550 Words320 Views
Running head: OPERATIONAL PLANOPERATIONAL PLANName of the StudentName of the UniversityAuthor Note
Operational Plan Assignment_1
1OPERATIONAL PLANTable of ContentsSWOT Analysis on the proposal................................................................................................2Analysis of SWOT.....................................................................................................................2Name of the Business.................................................................................................................3Mission Statement......................................................................................................................3The mission statement of RACL............................................................................................3The Vision Statement.................................................................................................................3Vision statement of the company:..........................................................................................3Value statement..........................................................................................................................3Management Palan for the marketing Department....................................................................4Key Resukt Areas for the Marketing department:.................................................................4Operrational Plan.......................................................................................................................5Brand and communications....................................................................................................5Marketing anc Communications Campaign...........................................................................5Key additional resources required:.............................................................................................6Strategy to obtain these resources:.............................................................................................6Key milestones for implementation of Organizational Plan......................................................6Checklist to monitor the Organizational Plan............................................................................7The features to effectively monitor and review the implementation of theOperational Plan...9References................................................................................................................................10Appendix..................................................................................................................................11
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2OPERATIONAL PLANSWOT Analysis on the proposalStrengthsIncreasing trend of MAMILSIn favor of the environmentNew opportunity for those dealing withmidlife crisisWeaknessLack of experience in the particular domainThe MAMIL may be unable to drop off orpick up the gear.OpportunitySince it is in favor of the environment and aneco-friendly business idea, it can get taxbenefits and subsidies for the government.ThreatsPresence of other competitors who provide asimilar serviceNiche marketAnalysis of SWOTAfter the SWOT analysis, it can be observed that the MAMILS who are a group ofmiddle-aged men who ride expensive bicycles and tend to deal in this manner with midlifecrises. This is a growing trend in certain countries and if harnessed properly can become agood opportunity. Since, the business idea is environmental friendly and promotes the use ofbicycles instead of the cars; this idea can bag various subsidies from the government (MárcioTavares Thomé et al. 2015).However, the market is a small one at present catering to a small section of the societyand these groups have already formed clubs to continue their hobby, they might not take partin the business. No business survives without risks, here the risk being the risk of competition and aniche market. Therefore, the idea can be said to be a `Go`.
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3OPERATIONAL PLANName of the BusinessThe business caters to MAMILS and their hobby of riding a bicycle to overcomemidlife crises, therefore, the name of the business can be `` RIDE TO A CAREFREELIFE(RACL)``.Mission StatementA mission statement can be defined as a brief statement that states the firm’s purposeand elaborates on the scope of business stating the kind of service or product the companyprovides the market and target audience and its region of operation.The mission statement of RACL is as follows:We provide the best experience for the best people.The Vision StatementThe vision statement can be described as a statement, which provides the long-termgoal of the organization in other words where it sees itself in the next few years(Tuomikangas and Kaipia 2014).Vision statement of the company:To become the largest franchise group offering high experience to consumers andemployees alike.Value statementA value statement can be described as a declaration statement that tends to inform thestaff of the company as well as it customer about the firm`s top priorities and the core valuesand beliefs of the firm (Thomé 2012). This statement is used to connect with the tarot market
Operational Plan Assignment_4

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