Operations Strategy

Operations Strategy

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
McDonalds.......................................................................................................................................3
Performance objectives and competitive factors.........................................................................3
Structure and infrastructure elements of the McDonald’s...........................................................4
Alignment between performance objectives and structure/infrastructure elements....................5
KFC (Kentucky Fried Chicken).......................................................................................................5
About Company...........................................................................................................................5
Performance objectives and competitive factors.........................................................................6
Describe 2 or 3 structure and 2 or 3 infrastructure elements for the company............................6
Alignment between performance objectives and structure/infrastructure elements....................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9
Books and Journals:.....................................................................................................................9

INTRODUCTION
Operations Strategy refers to a term which is used by the companies as a tool to define
methods of producing goods or services served to the customer. By using such strategies a
company can identify and implement effective and efficient methods for using resources,
personnel and processes of work (Babbar, S. and Et.al., 2017). The role of operations strategy is
to specify the policies and plans for using resources of organization to support its competitive
advantage. Hill methodology in operation strategy provides a sequential framework that links
together the corporate objectives which serves direction to the company, marketing strategy
helps to define how a company will survive in competitive market and the operations strategy
which offers the capability to compete those market competition. Overall function of operation
strategy is to determine the competitive priorities of an organization; and such priorities are
transform into production requirements which is relatable to the structure and infrastructure
elements of the company.
MAIN BODY
McDonalds
Performance objectives and competitive factors
In McDonald’s, performance objectives are used to explain what is right and acceptable
in terms of behavior and output on the work. Management of the business develop these
measures and guidelines for their objectives to achieve performance in all the phases of the
McDonald’s. These are based on the budget of the organization. McDonald’s set their
performance objectives with an intention and motive of maintaining its market share as well as to
serve best fast food in the industry. Overall main objectives is to serve customer in less time
possible with quality food. Customer’s satisfaction is the aim of the McDonald’s. By the use of
latest and advanced technologies it serves multiple customer at a time. Their major investment is
for kitchen equipment as well as in automatic drink matters (Barnes, D., 2018). The fast food
chain is always look for innovative technologies that can be used for improved services to the
customer.
1. Quality Control: It involves the business functions that can improve and maintain the
provision of quality products and services. The individual who owns the franchise of the
McDonald’s have taught on the main operations of the store of the company. It majorly
involves employee management and operations in the kitchen of the McDonald’s. The
Company critically focus on the quality food and services that will be not compromising
at any cost and should be properly maintained in every store.
2. Global Expansion: The Company was intended to cover largest global market share in
the food retail industry. Currently, the McDonald’s is the leading food store in the whole
world, it covers almost 36000 stores in over 100 countries. The company is successful to
identify the cultures of many countries and their strategies for expanding is brilliant. The
Company aims at local people who are connected with local cultures, they are using their
marketing strategies and advertisements accordingly.