Organisational Behaviour: Importance of Culture, Motivation, and Communication

This presentation explores the importance of organisational culture, motivation, and communication in achieving company goals. It includes primary and secondary research on Google, theories of culture, motivation, and communication, and ways to improve organisational effectiveness. The presentation concludes with the importance and uses of culture in enhancing company success.

ORGANISATIONAL
BEHAVIOUR

TABLE OF CONTENTS
 INTRODUCTION
 Primary research
1. Organisation
2. Elements of culture
3. Questions and answers
4. Culture, motivation and communication
 Secondary research
1. Theories of culture, motivation and communication
2. Theoretical model of culture
3. Ways of improving organisational effectiveness by culture
4. Role of culture on employee motivation
5. Importance and uses of culture of the company to enhance its success
 REFERENCES

INTRODUCTION
Organizational behavior is the study of human behavior and nature in a
company. Google is an American multinational technology internet industry's
company. It offers excellent internet based services and products in world wide. It
was founded in September 4, 1998 by Larry Page and Sergey Brin. This
company's headquarter is in Amphitheatre Parkway, California. This study will
show about the importance of organizational culture, motivation and
communication as it helps the company in achieving their determined goals.
There are various theories of communication, motivation and cultural that
supports manager of the company to manage and operate in an effective manner

PRIMARY RESEARCH
Organization:
The choose organization for this assignment is Google, it is an American
multinational technology company that are known and specialized in providing
internet related all types of services and products.
Elements of culture:
There are some elements of culture that defines and including them such
as: language, religion, customs, attitudes, decision making styles, way of
processing things and activities towards the boundaries of the self.

CONTINUE
 Questions and answers
 In order to know about the views of each individual and employees about the company
and effectiveness of their management structure, it has been asked various questions
regarding each element of culture that includes

SUMMARY
 From the primary data research and study it can be summarised that Google
company use and focus on corporate culture with the main aim of motivating
employees. It can be said that it uses the best culture and most of the people
say that it should given the award of the best culture because its organisational
culture has various facilities and characteristics like it provides flexibility to its
employees, it also focus on making fun environment by which employee do
not feel stressed and more focus on their work. It is beneficial for both,
employees and employers. So it can be said that there is no need to change
organisational culture and to adopt something new as it is the best corporate
culture.

CULTURE, MOTIVATION AND
COMMUNICATION
 Culture can be define as a social behaviour and a way of life of a particular group of people
that can be identified and determined by their language, cuisine, social habits etc.
 Motivation is the willingness to do all the activities and exert high level of efforts in order
to achieve personal as well as organisational goals. Motivation also plays an important role
in Google company.
 Communication is an exchange of informations, thoughts & ideas from one individual to
other. It can be defined as a process of meaningful interaction among individuals rights

SECONDARY RESEARCH
 Theories of culture, motivation and communication
 Google company also believe that for retaining their employees there is a requirement
of implementing policies of equity and by giving the equal opportunities and equal
treatment they can better motivate them. According to the McWilliams theory of
motivation, Google company motivate their employee to the extent to which their
employees can lead to effective and good perf.ormance

CONTINUE..
 Communication also play a vital role in an organisation as it is the act of transferring
and sharing informations with each other and from one place to another. There are
various theories of communication that can be adopted by the company. Some theories
of communication includes actor network theory, agenda setting theory, cognitive
dissonance theory etc. Actor network theory suggests that all resource whether it is
human and non human both are responsible in influencing the success of an
organisation in this technological world

 Google company' use Corporate culture in which it includes tradition and customs.
The main aim of corporate culture of Google is to motivate their employees for sharing
informations for the main purpose of supporting innovation. It also helps them in
improving communication and developing interpersonal relationship. It culture has
various characteristics and it has been said that Google deserve the best company
culture award

Theoretical model of culture
 Cultural models can be defined as molar organisations of knowledge. Internal structure
of the company consists of a core component that are being filled by the default
values. From the secondary data and research it has been identified that there are
mainly 4 types of organisational culture and model of culture such as role culture,
power culture, person culture & task culture. All types of culture have some strengths
and weaknesses that helps the company to take competitive advantages. It also analyse
its cultural weaknesses and then tries to remove all weaknesses.

Ways of improving organisational effectiveness by culture
 Transparency: Having a culture that values a transparency lead a positive impact on the business and also on
businesses. There are some ways of making the environment and culture transparent. On of the best way that
the company can adopt for improving workplace culture is to develop open communication channel for
everyone in Google company.
 Reward: The other main important key for improving organisational culture is to reward and
recognize employees in front of other employees and in public. It leads various benefits as it motivates
employees towards fulfilling the work and also increase organisational efficiency.
 Collaboration: It is also a big key and method of improving the company's efficiency by culture.
The main aim of improving communication methods and investing in communication is to make employees
comfortable with collaborative work. Team work helps the company in achieving the same purpose.

Role of culture on employee motivation
 It has been analysed from the secondary research that culture influences employees
motivation within an organisation. Organisational culture determines the way of doing
things. The best results which can be seen by motivation is increased employees
productivity, higher innovation and reduced turnover and all these can be done when
employees feel satisfied with their job and performance. The main key of providing job
satisfaction to employees is effective organisational culture, as employees spent a lot of
time within an organisation, so it is important for a manger to provide and follow and
provide the best culture in which all the norms and beliefs are ethical and are favour in
employees.

Importance and uses of culture of the
company to enhance its success
 Culture builds brand identity, as it puts the company's soul on display and helps in
increasing reputation because customers and people know that what is the brand of the
company. The more people know about the brand, the more it tends them to purchase
more. The other benefit of culture is it increases loyalty among employees. When
company follows an effective culture and norms which are ethical in the nature then
employees enjoy to come in the office, Google company give their employees a driving
goal for what they do. It also helps them in connecting their leadership team with their
employees as well as with customers and also bind them to share beliefs

CONCLUSION
 From the above presentation it has been concluded that communication, organisational
culture and motivation played a vital role in a company. All these elements are key tools
and helped a manager in achieving their determinant goals. Different theories and models of
communication, motivation and culture supported to company in describing and analysing
all the needs and demands of their employees and customers and then they took corrective
decisions. It has shows that different employee has different views and opinion and in order
to get the views of their, employees are being asked different questions related elements of
culture. With the help of culture, manager also improved their effectiveness by using
different ways and also told the importance of culture of the company in order to enhance
its success.

REFERENCES
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Elsmore, P., 2017. Organisational Culture: Organisational Change?: Organisational Change?. Routledge.
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Killett, A. and et.al., 2016. Digging deep: how organisational culture affects care home residents' experiences.
Ageing & Society. 36(1). pp.160-188.
Laforet, S., 2016. Effects of organisational culture on organisational innovation performance in family firms.
Journal of Small Business and Enterprise Development. 23(2). pp.379-407.
Lepper, M.R. and Greene, D. eds., 2015. The hidden costs of reward: New perspectives on the psychology of
human motivation. Psychology Press.
Rahimi, R., 2017. Customer relationship management (people, process and technology) and organisational
culture in hotels: Which traits matter?. International Journal of Contemporary Hospitality Management. 29(5).
pp.1380-1402.
Samovar, L.A. and et.al., 2015. Communication between cultures. Nelson Education.
Zhu, C., 2015. Organisational culture and technology-enhanced innovation in higher education. Technology,
Pedagogy and Education. 24(1). pp.65-79

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