Organisational Change: Strategies for Effective Implementation

This presentation discusses the need for organisations to adapt to changes in the environment for growth and expansion. It focuses on UNIQLO, a Japanese fashion retail company, and their plans for organisational change. Topics covered include getting approvals on change management process, resource assignment and reporting protocols, communication and education plan, responding to barriers to change, action interventions and strategies for embedding change, and evaluation and amendment of change management project plan.

ORGANISATIONAL
CHANGE

TABLE OF CONTENT
 9. Getting approvals on change management process
 10. Resource assignment to project and reporting
protocols
 11. Communication and education plan for
organisational change
 12. Activities to deliver communication plan
 13. Responding to barriers to change
 14. Action interventions and strategies for embedding
change
 15. Evaluation and amendment of change management
project plan

INTRODUCTION
 There are various changes in environment so organisations need to
adapt to such changes for growth and expansion of business in order
to gain competitive advantages.
 Evaluation of internal and external factors helps company to identify
various opportunity and threat in the environment.
 It also helps in formulation of effective strategies so that company
can earn large amount of profitability.
 This report is about UNIQLO that is Japanese fashion retail that
operates its business in 15 countries with 1300 stores.
 UNIQLO is planning to bring various changes in the organisational
structure for effective management of online sales so that it can gain
competitive advantages.
 Pestle and Swot model are used by UNIQLO to analysis internal and
external environment for effective implementation of various
strategies.

9. GETTING APPROVALS ON CHANGE
MANAGEMENT PROCESS
UNIQLO
23 April 2020
Subject: Need approval for management changes
Dear Director,
Hello sir/madam want to gain your precious time as your decision is needed
to change in management process as decided in the past few days to achieve
the group goals. As you are owner of the company so your decision is the first
priority to run the activities of the company in order to obtain the profit.
Company had decided to make changes in the firm to achieve the goal as
changes are frequently prevailing in the market.

10. RESOURCE ASSIGNMENT TO PROJECT AND
REPORTING PROTOCOLS
Resource Name Responsible Person / team Reporting to (manager or team leader
designation)
Innovative technology
IT department IT senior head
Skilled employee
Human resources HR of the company
Domain and server IT department Finance manager
High network connection Data plan Finance manager
Latest gadgets
IT department Finance manager

11. COMMUNICATION AND EDUCATION PLAN
FOR ORGANISATIONAL CHANGE
Campaign Objectives Campaign KPI’s
Creating awareness Employees of UNIQLO are aware about new changes of
policies.
Increasing productivity Effective communication helps in motivating employees to
enhance their performance and productivity.
Building strong business relations It can be analysed through effective coordination and
cooperation among existing employees.
Clarification of task Reduction in conflict among existing employees of UNIQLO is
key performance indicator.
Boosting morale confidence Productivity of company has raised by 15% due to effective
communication.

KEY MESSAGES (BENEFITS OF THE CHANGE
PLAN)
 There are various benefits of changes plan for
different stakeholder of UNIQLO as :
 Effective change management helps in maximising fund of
shareholders and investor of company through increasing
sales and profitability of firm.
 Improvement in qualitative of products and services so that
customers needs can be satisfied in an effective manner.


TARGET AUDIENCE
Audience Communication tools to be used
Investors Direct mail and annual report email is used to inform investor
about change that UNIQLO is planning to bring within
organisation to earn maximum profitability.
Employees Meeting, Email and simple text can be used to communicate
information’s about different task that need to be performed by
large number employees.
Warehouse team Email is used to inform warehouse team about implementation
of different changes with organisation.
Customers Public relation, Google advertisement, earned media can be
used to promote products and services of UNIQLO.

CONSULTATION FEEDBACK AND INPUT
SUMMARY
 Various recommendations have been received
from different stakeholder of company such as
employees have said to make innovative and
creative website so that large number of younger
generation can be attracted.
 Warehouse recommends that UNIQLO has to
purchase various warehouse for effective
management of resource with organisation.

12. ACTIVITIES TO DELIVER COMMUNICATION
PLAN
Stakeholder
groups/ Audience
Communication
method
Team member
responsible
Resources
required
(list all)
Expenses or
budget required
Deadline
(days/weeks)
Investor By presenting
company profile
Jim Book profile $500 30 days
Customer Online promotion Joseph Social media 1500$ 7 days
Director Email and news Bennie Google accounts 20$ 3 days
Shareholders Balance sheet of
the firm
Annie Tamp lets 15$ 15 days
Warehouse Order received Siny Paper printing 10$ 2 days
Employee head Assigning orders Albert Order list 10$ 1 day

MANAGEMENT OF ACTIVITIES TO DELIVER
COMMUNICATION PLAN
 UNIQLO >
 23 April 2020
 Subject : communication in the company

 Dear team leader,
 Hello sir, just want to know about the
communication in the company between the
people in last few weeks. As discussed earlier
about the communication in the organisation to
make the work smooth in the company between
the employees.

COMMUNCIATIONS PROJECT ACTION PLAN
Stakeholder
group / audience
Tasks, goals and objectives Old
Deadline
New
deadline
Responsible
Person
Support person
(assign new)
Employees Employee’s task was to
manage online sales of firm so
that they can grow and
develop within organisation.
12 May20 15 June20 Top manager of
online sales
Leaders of online
sales team.
Shareholders To maximise company
profitability so that they can get
maximum return on investment
made.
15 May20 20August
20
Senior executive
of company
Manager and
leader of online
sales department.
Investors To invest money in fund to
earn maximum amount of profit
by enhancing company sales.
25 May20 16 June20 Senior executive
of company
Manager and
leader of online
sales department.
Customers To get qualitative products and
services at their door steps so
that they can easily consume.
27 May20 3 August Top management
of firm
Head of online
sales

13. RESPONDING TO BARRIERS TO CHANGE
 There are various barriers in effective implementation of changes
strategies such as establishment of new division of online sales. Such as:
 Various employees of UNIQLO are still not happy and satisfied by
various changes that are brought by company so it act as barrier in
effective implementation of online business.
 Company has used inadequate promotional activities thus it is requiring
additional funds from top management for effective promotion but in
reality UNIQLO has limited fund therefore it resulted in ineffective
promote of various products and services of firm.

14. ACTION INTERVENTIONS AND STRATEGIES
FOR EMBEDDING CHANGE
 Intervention strategies are formulated by top management of
UNIQLO so that maximum output can be gained with minimum
input of products and services. Various intervention strategies of
UNIQLO are as follows:
 Continuous monitoring: Manager of UNIQLO is responsible for
continuous monitoring and supervising different activities of
individual so that effective result of change can be gained.
 Direct instruction: Leader and manager of UNIQLO provide
guidance and direction to employees about various roles and
responsibilities that they have to perform so that desired goals can
be achieved.

FORMAL EMAIL REQUEST TO YOUR SUBORDINATE FOR
IMPLEMENTATION OF INTERVENTION STRATEGIES
<UNIQLO >
<4 May 2020>
Subject: To inform subordinate about effective implementation of
intervention strategies
Dear Subordinates,
You all are request to take active part in implementation of intervention
strategies so that company can gain competitive advantages and new
change can be made successful. All employees need to coordinate and
cooperate with each other to adapt various changes of environment so
that company can grow and expand its business across nation. Therefore,
It is humble request to resolve all such problem and various challenges
that are faced by company for effective achievement of common goals.
Thanks.
<Mark >
<Senior Manager >

15. EVALUATION AND AMENDMENT OF CHANGE
MANAGEMENT PROJECT PLAN
Project Name: Change Management
Commenced:
Project Manager: Marks
Review Author: Marks

CONT.
UNIQLO has planned sales
promotional activity budget
amounted to $10000.
Company have expected total
sales amount to 15% of Australian
sales.
UNIQLO has also expected that it
will get 60000 likes from various
social media.
Company has to bear additional
cost of $4000 for online sales
promotional activities.
Whereas online sales performacne
have increased by 8% which is
much more higher.
There are only 30000 likes from
social media such as Facebook
page.
UNIQLO objective was to increase
its sales volumne and profitability.
Company has also formualted
strategy objective to enhance its
market share.
The objective of company is to
mortivate and infleucne employees
to work hard so that UNIQLO can
gain competitive advantages.

CONT.
Delivery timing accuracy was
increased by 78%.
But in actual delivery was 2%
less than actual expectancy.
Therefore there is variance of 2%
in deadline of project.
Planned promotion budget was
$10000.
Actual promotion budget
increased by $4000
Variance in budget of UNIQLO is
$4000
To enhance quality of products
and services.
Through effective change
management quality of products
have been increased.
Team performance 85% and
benchmarking was 95%.

LESSONS LEARNED
 From the above analysis it have been learned that
due to ineffective delivery of products lead to
dissatisfaction among employees regarding various
products and services.
 UNIQLO has to make more efforts to trained new
employees as compared to existing employees that
lead to delay in implementation of change.
 It need more fund to effective promote various
products and services through online sites
 Online sales helps in enhancing profitability and
market share so adaptation of various changes
helps in growth and success of enterprise.

KEY MODIFICATIONS ON PROJECT PLAN
 UNIQLO has to improve its management styles in
order to motivate and influence large number of
customer to make
 Company has to identify various source of finance for
effective implementation of different strategies and
goals of change management.
 Company also change its budget so that it can
effective implement different strategies that helps
UNIQLO in gaining competitive advantages.
 At last manager of UNIQLO need to monitor and
evaluate project plan so that various changes can be
made and desired goal can be achieved.

CONCLUSION
From the above presentation it
can be concluded that change
promote growth and success of
enterprise in the industry and
helps in satisfying need of
customers.
It can also be concluded from
above report that continuous
evaluation and monitoring of
project helps in effective
completion of task.

REFERENCES
 O’Connor, M., 2017. Understanding sensemaking in
organisational change: a cognitive mapping
approach (Doctoral dissertation, University of
Birmingham).
 Donald, M. and Donald, M., 2019. Organisational
Change, Tools and Measures'. Leading and Managing
Change in the Age of Disruption and Artificial
Intelligence. Emerald Publishing Limited, pp.143-167.
 Flory, M., Essers, J., Fink, G. and Dauber, D., 2016.
Slawek Magala’s view on management of meaning
and organisational change. Journal of Organizational
Change Management.