Organisational Development

This assignment provides a brief background and internal and external analysis of three selected organizations - Save the children, Bentley Motors Ltd, and Coventry City Council of England.

Organisational
Development

Table of Contents
Introduction......................................................................................................................................1
Brief background of the company..........................................................................................1
Internal Analysis of the company...........................................................................................2
External Environment Analysis..............................................................................................3
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

Introduction
Organizational development basically defined as an objective-based methodology that is
used to initiate a change of systems within an entity. Thus, the current assignment is based on
three organisation selected one from one Charity/Non-Profit organisation (Save the children),
one from Global Business Operation (Bentley) and at last one from Local Government Authority
(Coventry City Council of England). This assignment consists a description of brief background
of each company along with its internal and external analysis.
Brief background of the company
For current assignment three organisation are selected one from one Charity/Non-Profit
organisation, one from Global Business Operation and at last one from Local Government
Authority a brief description of which is provided below:
Save the children- It is basically a charity or non-profit organisation that was established in
UK in 1919 with the main aim of improving the lives of children around the globe through
providing better education opportunity, health care facility, and other economic opportunities to
the children. Further, The goal of Save the children organisation is also involved in providing
emergency aid and shelters to children who are suffering because of any natural disasters, war or
other national or international conflicts. The mission and vision of The Save the Children
organisation is to change the lives of children across the world through helping deprived one and
yielding access to quality education and life saving healthcare, and protection from harm and
abuse.
Bentley Motors Ltd- It is a well known British manufacturer and marketer of luxury cars
and SUVs which had been a subsidiary of the Volkswagen Group since 1998 and is a leading
premium car brands in the world having its headquarter in England UK. Bentley is an
international organisation which is having global business operations which includes various
location of world including various region of UK, Asia and other regions. The main aim and
gaol of Bentley is to provide luxury cars that are up to the needs and demands of customers to
ensure their huge demand and productivity. The mission of this organisation is to enhance its
profit and productivity thus, Bentley also makes changes in the design of its cars such as sedan,
coupe convertible according to the consumers need which is the main reason that makes Bentley
a luxurious car brand the product of which are enough to be more fascinated by the users.
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Coventry City Council of England- It is the local government body of England, UK which
is responsible and having a goal to ensure complete and better the governance of the City of
Coventry in England, which was being a metropolitan district since 1974. The main aim of
Coventry City Council of England is to reduce health and wellbeing inequalities at its district
through sport and also includes raising awareness of health issues. Thus, the main focus of
Coventry City Council of England is to turn up and help groups and individuals to develop a
more healthy and age-friendly city.
Internal Analysis of the company
The internal analysis mainly consists of the factors that are preset within the organisation
and have significant affect on its performance and operations of the organisation. The internatl
analysis of selected organisations is provide below:
Save the children- It is a global organisation that was founded in 1919 and till now it has
more than 16000 employees working in around 120 countries of world. The work of serving
children and meeting their health, education and safety is quite a tough task thus, well skilled and
incredibly dedicated employees are appointed and recruited by this organisation. Being an
international organisation the internal working of this organisation is quite complex thus, to
maintain effective communication and balance among all the activities this organisation makes
use of divisional organisational structure where all the work is bifurcated on the basis of division
i.e. health, education and safety to ensure complete and proper welfare of children and meet its
objectives through effective balance without any chaos and confusion. Further, this organisation
also give priority to ethical consideration and ensure use of only eco-friendly substances and
services to protect environment.
Coventry City Council of England- It is basically a local organisation that is controlled by
government individuals. The head and members of Coventry city of council are hired or elected
through voting as per the first past the post method in third of council elected three years out of
four. Being a local a local government body it is having limited scope and geographical area to
operate with limited number of employees to have effective governance of district thus, flat
organisation structure is used by this local body to ensure effective communication in minimum
time among its employees internally. Further, being a local government economy all the ethical
considerations and steps to protect environment and health of citizens is also taken by Coventry
City Council of England.
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Bentley Motors Ltd- It is an international luxury brand of cars thus, it become essential, for
this organisation to employ highly skilled and talented employees who are having all required
technical skills to design and manufacture a superior quality and more innovative cars to attract
larger number of customers. Further, being an international organisation and a manufacturing
company, use of functional organisational structure is made by Bentley organisation as it ensures
proper bifurcation as per various functions and lead an effective internal communication
channels among employees. Beside this, proper care is taken by Bentley to reduce carbon
emission and harm to environment to meet and fulfil its ethical responsibility.
External Environment Analysis
Use of PESTEL analysis is made evaluate the external environment of an organisation that
facilitates better analysis of political, social, environmental, technological, and economical and
legal factors. The external analysis of the entire three selected organisation with the help of
PESTEL analysis is provided below:
Coventry City Council of England- It is a local government body thus, it is benefited by
stability of political environment and does not face much political issues. It forms a crucial part
of economy as it responsible for governance of a metropolitan city and maintains its growth and
development. Further, social factor for this organisation is also positive as it works to organise
and give society in a better way and make efforts to reduce health and wellbeing inequalities.
Further, use of technology also leads to enhancement in efficiency and viability. Beside this, all
the environment and legal acts are fully complied by this organisation to maintain its smooth
functioning and lead to suitable development.
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CONCLUSION
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REFERENCES
Books and journal
Online:
. [Online] Available Through:< >.
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