Organisational Development

Organisational
Development

Table of Contents
Introduction......................................................................................................................................1
Brief background of the company..........................................................................................1
Internal Analysis of the company...........................................................................................2
External Environment Analysis..............................................................................................3
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

Introduction
Organizational development basically defined as an objective-based methodology that is
used to initiate a change of systems within an entity. Thus, the current assignment is based on
three organisation selected one from one Charity/Non-Profit organisation (Save the children),
one from Global Business Operation (Bentley) and at last one from Local Government Authority
(Coventry City Council of England). This assignment consists a description of brief background
of each company along with its internal and external analysis.
Brief background of the company
For current assignment three organisation are selected one from one Charity/Non-Profit
organisation, one from Global Business Operation and at last one from Local Government
Authority a brief description of which is provided below:
Save the children- It is basically a charity or non-profit organisation that was established in
UK in 1919 with the main aim of improving the lives of children around the globe through
providing better education opportunity, health care facility, and other economic opportunities to
the children. Further, The goal of Save the children organisation is also involved in providing
emergency aid and shelters to children who are suffering because of any natural disasters, war or
other national or international conflicts. The mission and vision of The Save the Children
organisation is to change the lives of children across the world through helping deprived one and
yielding access to quality education and life saving healthcare, and protection from harm and
abuse.
Bentley Motors Ltd- It is a well known British manufacturer and marketer of luxury cars
and SUVs which had been a subsidiary of the Volkswagen Group since 1998 and is a leading
premium car brands in the world having its headquarter in England UK. Bentley is an
international organisation which is having global business operations which includes various
location of world including various region of UK, Asia and other regions. The main aim and
gaol of Bentley is to provide luxury cars that are up to the needs and demands of customers to
ensure their huge demand and productivity. The mission of this organisation is to enhance its
profit and productivity thus, Bentley also makes changes in the design of its cars such as sedan,
coupe convertible according to the consumers need which is the main reason that makes Bentley
a luxurious car brand the product of which are enough to be more fascinated by the users.
1