Organisational Plan for The Naturale: A New Company Expanding its Business in Australia

Running head: ORGANISATIONAL PLAN
ORGANISATIONAL PLAN
Name of the Student
Name of the University
Author Note

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Table of Contents
Introduction....................................................................................................................2
Situational analysis.........................................................................................................2
Organisational structure (The team)...............................................................................4
Company Planning.........................................................................................................7
Financial Plans...............................................................................................................9
Personnel Plans for Organising for Innovation Research............................................11
Workshop Ideas for Innovation....................................................................................14
Conclusions..................................................................................................................16
References....................................................................................................................17

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Introduction
The aim of this report is to discuss the organisational plan of a new company recently
starting to expanding its business in the Australian region. The name of the company is The
Naturale which mainly focuses upon the production of the range of products mainly
foundation containing 100% natural contents. The company is obsessed with finding the
absolute best ingredients apart from the artificial, toxic and synthetic ingredients usually used
for the manufacturing of cosmetics of the internationally renowned brands. This company
mainly manufactures the product line from the plant-based and free from synthetic or
chemical ingredients. The company will be launching a new range of organic liquid
foundation. The core strategy of this product innovation to apply those customers who want
to replace their chemical foundation with a high quality organic foundation of all types of
skin. The product will be applying the new base of customers mainly segment of 18 to 35
years of age. This company has responsibly sourced organic plant and plant parts that the
customers will prefer for their glowing, hydrated, firm and youthful-looking skin.
This report will be analysing situational analysis, organisational structure or the
strategies of the team, company planning, financial plan, personal plan for innovation
research and workshop ideas for innovation.
Situational analysis
The cosmetics market of the world is growing sharply as the demand for different
types of cosmetics is increasing. In this situation. The demand is being made by different
local as well as international brands making the market high concentrated and competitive.
There are various sections of cosmetic launched by different brands that have different
segments of customers meeting different demands. In this market situation, laughing a new

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product range will be difficult as the competition in the market is high. However, the
company will be able to higher the sales because the preference for organic or natural
cosmetic products is sharply increasing. This is the reason why the company of allows the
perfect plan of launching a 1000 unit of organic liquid foundation; then it will be acceptable
by the new base of customers who want to replace their chemical-based foundations with the
organic ones.
The main target customers will be from 18 to 35 years of age needing high quality
foundations for the professional make up. For this demography, the company will have a new
production team, but the marketing will be done by the existing marketing team. This is due
to the fact that the existing customer base is in good touch with the active customer support
team. The marketing team will be taking care of online and offline promotional initiatives.
On the other hand, a new manufacturing unit will be developed when one part of the total
production unit will be working.
Mission: the company has signed for Compact for Safe Cosmetics pledge that aims
to energise the aware and conscious customers to savour the luxury organisation foundation
as their daily wellness rituals.
Vision: the company formulates natural and exceptional ingredients, with a softer impact
upon the planet hence aims to expand among the professional make-up artists to incorporate
usage of organic products.
The objective of the company will be achieving 15% growth in the revenues and
earnings with the next 12 months. The monthly sales will be increased by ten present in the
course of 12 months. The human resources of the firm will be reduced by 20% employee
turnover in these next 12 months.

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Organisational structure (The team)
The company has a string team which are united with their passion, right mixture of
hard work and innovative ideas to accomplish just about anything. As mentioned before, this
project will be taking place for 12 months; therefore, developing an impressive impact upon
the particular customer base. In order to organising innovation, a perfect team spirit, clear
vision, unified goals and perfect leadership are needed. All of these are effective to develop
the team to be integrated and collaborative that leads the employees to be motivated at their
best.
The team structure comes under the entire organisational structure, which is mainly
led by the CEO of the company and the different departmental heads. Under them, the teams
work under the project managers. The company will have new production team, but the
marketing will be done by the existing marketing team which will be led by the Vice
president of Sales and marketing, and the production team will have Vice president of
manufacturing as their leader.
Figure 1. Team structure
CEO
Vice president
of Sales and
makrteing
traditional
and online
marketing
team
sales team
Vice president
of
Manufacturing
project
manager for
new product

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(Source: created by author)
The main focus will be on the manufacturing team where the employees will be
coming from different customer and knowledge background. This team will be responsible
for developing the production planning, technical or industrial machine handling, research
and development, quality assurance and maintenance. The leadership capabilities of the
managers help to maintain collaboration among the employees and the team spirit. There are
some very important factors that manipulate the team members to work collaboratively and
with motivation. The presence of features like jealousy, withholding data, backstabbing,
conflicts, poor decision making and internal competition affect the teams in a negative way.
In order to develop a perfect and highly motivated team, the leadership capabilities of
the team leaders and management are necessary (Hunt, Layton and Prince 2015). This is due
to the fact that in the case of Naturale, the employees do not have much knowledge about the
internal environment of the company as this is a start-up company. The focus upon the
diversity of culture and other factors like age, class and gender are to be maintained by the
management so that there is no scope for the conflicts to prevent the start-up from growing
(Van Knippenberg and Mell 2016). The company firstly needs to the employee such a band
of managers who already have working experience with a similar company so that the
knowledge can flow from the high intensity to low. These managers will be helping the
ground level employees in the research and development process, handing off the industrial
machinery and in the marketing process.
In the dynamic team, the employees are to be self-aware so that this leads to better
team performance. In this regard, the decision quality, coordination and conflict management
are the steps which they must follow (Picken 2017). These are dependant upon the soft skills