Original Strategies for Advanced Micro Devices (AMD)

Original strategies

Table of Contents
Introduction......................................................................................................................................3
Main body........................................................................................................................................3
1 Strategic positioning of the business........................................................................................3
2 future strategic option for firm.................................................................................................7
3 Possible future strategic options for linking with two other businesses...................................8
Conclusion.......................................................................................................................................9
REFERENCE................................................................................................................................10

Introduction
Operational strategies refers to the strategies used by company to reach their goals and
objectives within a business. it is only possible by developing the operational strategies, a
company can examine an implement efficient systems an effective system for using the
resources, personal and the work process.
This report will cover case study of Advanced Micro Devices, Inc. (AMD) Which is an
American multinational semiconductor company. This companies headquarter is in Santa Clara,
California. They are developing a product such as computer processors and related technologies
for both business and consumer markets.
Main body
1 Strategic positioning of the business
Factors within a business environment has huge impact on the strategies of AMD. both internal
and external business environmental factors influence on profitability and growth of the
company. It is necessary for leaders and managers of the AMD company to be aware of internal
external factors.
Internal factors
Internal factors refers to the anything within the company and under the control of the company
no matter what weather they are tangible or intangible for example – employees, companies
technology, policy, stakeholders etc. these factors are often being figured out are grouped into
the strength and weakness of the company.
SWOT analysis
Strength
 Product quality- AMD company is selling high quality computer chips within a market
that helps to make a computer super fast and provide better performance.
 Highly skilled workforce- Engineers who are working under this company are highly
skilful and they are well trained. AMD is investing huge resources In the training and
development of employees.

Weakness
 Less performance of computer segments- AMD Sees A weak performance of computing
segment because to the arrival of various hand held tablets and devices. now people are
using hand held devices instead of computer.
 Less market shares- AMD firm has Intense competition pressure and last year within the
market and you too which it sees a less scope for the company to expand their business.
Opportunities
 Innovation- Innovation in the computer chips can help AMD to take competitive
advantages within a market where they are operating their business.
 Lost of cost CPU- AMD should product low cost CPU for the emerging market that will
help them to create more value for themselves.
Threat
 Competition- There are many competition within a industry where AMD his operating
their business. some of their competitors are Intel and Nvidia.
 Rising raw material- Increasing prices of the raw material is creating a threat upon AMD.
it is necessary for the company to create a good relationship with their suppliers so they
can get some discount and they can add some value for the customers.
Vrio analysis
Valuable
Financial resources property AMD company are most valuable for them. it is because they can
use financial resources too create a new opportunity for their business and they can take
competitive advantages and create their operational management more effective.
Rare
Technology used by AMD is rare, it is the cause they use high level of technology within their
computer chips which make it different from the others. They make the computer more faster
with the help of chip.
Imitable