EXECUTIVE SUMMARY This report summarised that various topics which help the organization to analyse their employees behaviour and try to make them capable to achieve business goals & objectives. This report contain theory of organizational culture, model of communication, motivational theory and findings which collected through interview process.Organizational behaviours (OB) is the study of individual attitude and behaviour regarding every activity and actions taken by people in the business. It further helps in analysing individual performance as well as it include the human behaviour in the workplace. It impact in terms of job structure, performance, motivation, leadership, communication etc. Organizational behaviour helps in understanding individual nature and how it will impact the productivity and profitability. With the help of various motivational or leadership theories, manager formulate strategy accordingly which further used in decision making process. Main objective of OB is to achieve high productivity or profitability that accomplished business goals. By using Maslow's or other motivational theory, organization improve the productivity as well as performance of their employees which is very important for business operations.
Table of Contents EXECUTIVE SUMMARY............................................................................................................2 INTRODUCTION...........................................................................................................................1 MAIN BODY...................................................................................................................................1 1. Evaluate the theories and models which helps in analysing human behaviour.......................1 CONCLUSION................................................................................................................................8 Describing and explain a range of models and theories appropriate to organization culture, communication and motivation...................................................................................................9 (Covered in PPT).........................................................................................................................9 2. Analyse the findings for a company to linked with various practices in action to the model and theories..................................................................................................................................9 (Covered in PPT).........................................................................................................................9 REFERENCES..............................................................................................................................10
INTRODUCTION Organization behaviour is the study which help the individual to understand behaviour of people and what are the exact reason for this. Here organization identify the cause and its effect on individual behaviour. Manager of the company need to ensure that each and every activity will be done systematically (Ellis and Dick, 2013). Organization adopt various practices in order to enhance organizational productivity as well as profitability. It further helps in achieving business goals & objectives. Tesco Plc selected for the better understanding of this report and it include various topics. Company founded in 1919 by Jack Cohen in Welwyn Garden City (Tesco Plc,2019).Such as different theories, models and concept of human behaviour in the workplace. Along with this, it includes the understandings of theories which helps in interacting with individuals, group and organizational level.Demonstrate the understanding and impact of organizational culture which provide further success in the market or help in achieving business goals & objectives. MAIN BODY 1. Evaluate the theories and models which helps in analysing human behaviour Evaluate the theories of organizational culture: Organizational culture include individual's value and behaviour that will contribute to build unique society and working environment for the business. Different culture affect the individual and group of people to interact with each others such as stakeholders, clients etc. Organization culture is the system where individual share different assumption, value, beliefs and governance.There are various theories which help the organization to understand their culture and behaviour of their employees in order to increase performance and efficiency which helps in increasing productivity as well as profitability of the business. For the effective analysis, Handy's organizational culture theory will be discussed below: Handy's organization culture theory: Under this theory Handy define four different types of organizational culture such as power, role, task and person(Handy's organization culture theory,2018).It helps the business to understand that how individual become more comfortable in their organization rather than others. They represent structure which associated with different culture. Different types of culture discussed below: 1
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Illustration1: Handy's organization culture theory,2018. Power culture: Under this Organization culture, power will be held by some individual who influence others in the workplace which affect the operations and other activities. In this type of organizational culture few rules and regulations are included because authoritative person have power to decide what happen in the business. For example:Manager of Tesco Plc can decide activitiesand then assign the individual for the completion of particular task. Because employeesarejudgedaspertheirperformanceandwhattheyachieve.Inthistypeof organizational culture help the business to take quick decision in context of the organization. It is a strong culture which helps the company to maintain internal structure and further proceed to achieve their business goals & objectives. Role culture: This organizational culture is totally based on rules where everything is highly under control. Because every employee know their role as well as responsibility so they perform accordingly(Fischer and et.al., 2015). Any individual in role culture determined a person's position in the organization structure which include the long chain of command and they have to follow this structure to maintain discipline. Under this culture, decision making processes is very slow because they have to follow structure and it will take time. For example: 2
Manager of Tesco can follow this culture where they maid proposal and then wait for the approval from top management which already include various level. These types of organization avoid risk and it is bureaucratic because of following role culture. Task culture: In this type of culture, manager build a team for specific project and team members will be selected as per some specific skills, ability or capabilities. In this type of culture power on an individual will shift and it will depended on team members and type of project. So it is important for the organization to mix right skills, personality, capabilities, leaderships etc. it will determine the team dynamic. These types of combination of team members will successfully complete the project and achieve business goals & objectives. For example: Manager of the company, develop team as per the required the requirement of project along with relevant skills and ability. Person culture: In this type of organizational culture individual see themselves superior and unique in the organization. Because for the completion of operational activities business required person in order to complete their task(Galaskiewicz, 2017). This culture is a full of individualwhodonetheirdutyinordertocompletetheirwork.Forexample:from manufacturing to the delivery of product to the customer will be done by people. It can help the Tesco to achieve their goals & objectivethrough maximising productivity as well as profitability. In context of Tesco plc, organization follow the people culture as well as task culture because company involve huge people to complete their task. Manager provide similar training and they have almost same expertise such as staff member have to handle customers who visited in the stores along with distribution of product from warehouses to the stores also required people to manage all the activities. Along with this, on special occasion Tesco have to develop build team to manage business operations because that was the duration where company increase their sales. These types of culture help the manager to maintain internal activities in order to increase efficiency as well as effectiveness and it further helps in achieving business goals & objectives. Models of communication: It is a conceptual model of communication which help the organization to understand human communication process. It will represent the systematic way to share information in the workplace which increase efficiency. There are various models which helps the organization to 3
improve internal communication such as Linear model, Transactional model and Interaction model all the discussed below: Linear Model: It is a one way communication model where message deliver to the receive from sender side. In this model there is no concept regarding feedback because receiver have only one task to receive message(Model of Communication,2019).This model used for the mass communication and it is also called concept of noise because one way communication does not include the revert of information. This model can be used in the organization to pass the information to the huge number of people in one time.Tesco's manager can follow this model in order to communicate similar information to their staff members.For example: any command, guidelines regarding task or instruction given by manager of top management to the lower division is comes under the one way communication(Guerrier and Deery, 2018). This model also have some merits and demerits which is discussed below: Illustration2: Linear Model of communication,2019. Merits: This model is good for audience persuasion and propaganda setting along with intentional results. Demerits: Communication not further continuous because there is no scope of feedback as well as there is no way to identify the effectiveness of conversation. Transactional Model: In this model both parties play their role effectively and equally pay their contribution in the conversation. This type of communication generally used for social reality, relational context, cultural upbringing etc. In this model non verbal feedback also consider such as body language, gesture etc. This model is two way but receiver only able to feedback not message to the sender. For example:Manager of Tesco can use this model for interpersonal communication, they can interchange their role and feedback will be consider as 4
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anew message.This model also has some positive as well as negative aspects which is discussed below: Illustration3: Transactional Model,2019. Merits: It help the organization to get simultaneous and instant feedback which make the communication more effective and that is beneficial for the business. Along with this, there is no discrimination between sender or receiver. Demerits: This model encourage the non verbal communication which indicate the non professional behaviour and it will generate more noise due to communicate at the same time. Interactional Model: It is both way communication model which is kind of similar to the transactional model but this interactive model used to communicate with other by using new media such as internet. By using this model, individual can communicate through mass communication like videos, news, chatting etc. With the help of this model individual can exchange their ideas and views.Manager of Tesco plc can adopt this model of communication which help the organization to increase their efficiency of work and it will be possible through interactivecommunication(Kreitner,KinickiandBuelens,2012).Whereemployeesand manager of the company can free share their ideas and opinion along with this, customer also give their suggestion and feedbacks. This communication model also have some pros and cons which are discussed below: 5
Illustration4: Interactional Model,2019. Merits:Withthehelpofthismodelorganizationgetthefeedbackinmass communication and it provide the new communication channel which reduce the time as well as efforts of the organization. Demerits: To resolve each feedback it will take long time along with this, sender or receiver not know each other. From the above discussed model of communication help the organization to enhance flow of sharing information which increase efficiency as well as effectiveness.Manager of Tesco plc followinteractional modelin order to increase interaction between the staff members. It will build effective employee relation which is beneficial to identify any problem that will solved through various alternatives. Theories of motivation: Motivational theory helps the individual as well as organization where they provide some driven factors which forces the individual to towards their goals or objectives. These theories help the organization to increase their employees performance as well as efficiency(Martin, 2015). There are various motivational theories available such as Maslow's need hierarchy, Herzberg's motivation, McCallend's need, Expectancy theory etc. Maslow's need hierarchy 6
theory will be discussed below in context of the organization which is effective way to encourage their staff members. Maslow's need hierarchy: This motivational theory based on the individual needs which required to satisfy in order to increase their efficiency(Maslow's need hierarchy theory of motivation,2019). It will be classifies into five needs which is discussed below: Illustration5: Maslow's need hierarchy,2019. ï‚·Physiological need: it is the lower need of this theory which include the basis needs which required to satisfy their biological needs. It include the water, air, food, shelter etc. these things influence the individual in order to complete their task and get the enough salary to buy food and complete their needs(Sinha, 2012). So manager of Tesco need to ensure that they offer enough salary so employees satisfy their basis needs and get motivated to perform well.In order to fulfil their basic needs, employee feel motivated and complete their task. ï‚·Safety need: After satisfied with their basic need organization need to ensure that satisfy their second need that is safety regarding their job, from society, economic security and 7
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protection from physical damage. To fulfil these needs individual required more money so it will encourage them to work more to satisfy their second need. Safety of job motivate employees to concentrate on their work and satisfy their needs. ï‚·Social need: Individual required social need where they wanted to interact with others to satisfy their needs and it include the belongingness, friendship and any kind of attraction to a person(Robbins, 2018). So in context of organization, manager have to ensure to provide friendly environment in the workplace because it helps in increasing employee efficiency. Because individual required friends in the work place to spend their time otherwise they are not able to survive for long run. Social needs motivate employees to reduce their absenteeism. ï‚·Self esteem need:It is also refer to the need of self respect which include confidence, competencies,achievement,knowledgeetc.fulfilmentofthisneedwillleadthe confidence in the employees in order to perform organizational task in effective manner. If any person want respect from their subordinate then they perform well and achieve business goals & objectives in order to satisfy their self esteem need.It will motivate the individual to control their activities and get the respect, reputation or independence. ï‚·Self actualization need: It is final stage of human need which is refer to the self fulfilment where individual satisfy their all the needs then it will make them self actualized. According to this theory, individual have to satisfy their needs from lower to upper level in sequence. Otherwise it is not possible to satisfy any employee.In order to get something will motive individual to push their potential and make them able to achieve their further needs. AbovementionmotivationaltheoryhelpthemanagerofTescotoincreasetheir employees efficiency through satisfying their needs in sequence(Saks and Gruman, 2011). As per this theory, individual not able to shift on next second need if they do not satisfy the previous one. It will increase efficiency as well as effectiveness which further helps in achieving business goal & objective. CONCLUSION From the above discussion it has been concluded that behaviour of an individual is very important to analyse its activities or way of performing task. By using various models and theories manager able to enhance their employees performance along with its productivity. 8
Organizational culture helps in analysing their employees behaviour and way of performing. Along with this, communication model help the company to maintain regular flow of sharing information in effective manner. Along with this motivation theory help the manager to follow various practices in order to encourage their employees which enhance their performance. These theories and models help the organization to achieve their business goals & objectives. Describing and explain a range of models and theories appropriate to organization culture, communication and motivation (Covered in PPT) 2. Analyse the findings for a company to linked with various practices in action to the model and theories (Covered in PPT) 9
REFERENCES Books & Journals Ellis, S. and Dick, P., 2013.Introduction to organizational behaviour. McGraw-Hill. Fischer,R.andet.al.,2015.Organizationalbehaviouracrosscultures:Theoreticaland methodologicalissuesfordevelopingmulti-levelframeworksinvolving culture.International Journal of Cross Cultural Management.5(1). pp.27-48. Galaskiewicz, J., 2017. Has a Network Theory of Organizational Behaviour Lived Up to its Promises?[1].Management and Organization Review.3(1). pp.1-18. Guerrier, Y. and Deery, M., 2018. Research in hospitality human resource management and organizationalbehaviour.InternationalJournalofHospitalityManagement.17(2). pp.145-160. Kreitner, R., Kinicki, A. and Buelens, M., 2012.Organizational behaviour. London, UK: McGraw Hill. Martin, J., 2015.Organizational behaviour and management. Cengage learning EMEA. Robbins, S.P., 2018. Organizational behavior: Concepts, controversies, applications. Saks, A. M. and Gruman, J. A., 2011. Organizational socialization and positive organizational behaviour:Implicationsfortheory,research,andpractice.CanadianJournalof Administrative Sciences/Revue Canadienne des Sciences de l'Administration.28(1). pp.14-26. Sinha, J. B., 2012.Culture and organizational behaviour. SAGE Publications India. Smallman, C., 2016. Risk and organizational behaviour: a research model.Disaster Prevention and Management: An International Journal.5(2). pp.12-26. Online Handy'sorganizationculturetheory.2018.[Online].AvailableThrough: <https://www.tutor2u.net/business/reference/models-of-organisational-culture-handy> Maslow'sneedhierarchytheoryofmotivation.2019.[Online].AvailableThrough: <https://www.danmartell.com/hierarchy-of-entrepreneurial-needs/> ModelofCommunication.2019.[Online].AvailableThrough: <https://www.businesstopia.net/communication> TescoPlc.2019.[Online].AvailableThrough: <https://www.tescoplc.com/> 10