Organizational Analysis: Emirates

This report provides an organizational analysis of Emirates Airlines, including structural frame analysis, human resources frame analysis, symbolic frame analysis, and political frame analysis.

Running head: ORGANIZATIONAL ANALYSIS
Organizational Analysis: Emirates
Name of the Student
Name of the University
Author’s Note:

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Table of Contents
1. Introduction............................................................................................................................2
2. Discussion..............................................................................................................................2
2.1 Structural Frame Analysis................................................................................................3
2.2 Human Resource Frame Analysis....................................................................................5
2.3 Symbolic Frame Analysis................................................................................................7
2.4 Political Frame Analysis................................................................................................10
3. Conclusion............................................................................................................................11
References................................................................................................................................13

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1. Introduction
Organizational analysis can be referred to as the core procedure to review the
respective development, environment of work, personnel and even operation of an
association or business. This particular types of review is also performed in response to any
kind of crisis, however might even be eventually carried out as the core part of a
demonstration project (Burrell and Cooper 2015). This organizational analysis even
emphasized on the respective design and structure of business and process of organizational
systems, functionalities and capacities influencing the business outputs. Emirates Airlines is
one of the most popular and significant airline organization that is based in Dubai, United
Arab Emirates. This is the largest airline within Middle East that is operating more than 3600
flights in one week from the hub at Dubai International Airport to over 150 cities in eighty
countries in the world (Emirates.com. 2019). The following report outlines a brief discussion
on organizational analysis of Emirates airlines with structural frame analysis, human
resources frame analysis, symbolic frame analysis and political frame analysis with
significant details.
2. Discussion
The Four Frame Model is a basic concept, which divides up any particular
organization or business into four distinctive frames by having the significant objective to
understand the organizations in a better manner. These are extremely complicated entities
that has a potentially huge number of motivations, limitations, capabilities and personalities
(Chia 2014). The four frame model analysis comprises of four factors, which are structural
frame analysis, human resources frame analysis, symbolic frame analysis and political frame
analysis. These frames are responsible for significant roles in the business analysis and

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having an accurate image of the organization executing the business processes. These four
frame model is described in the following paragraphs for Emirates.
2.1 Structural Frame Analysis
2.1.1 Stated Goals of Emirates
The first and the most important goal of Emirates Airlines is to deliver the highest
standards of service quality for supporting their business in the entire industry of air
transportation and even achieving complete customer satisfaction by refinement of service
levels and innovation (Hassard and Wolfram Cox 2013). Another goal of this organization is
to reach to the top by simply excelling on what is to be done. The organizational current
CEO, Ahmed bin Saeed Al Maktoum have stated the goals.
2.1.2 Organizational Chart of Emirates

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Figure 1: Organizational Chart of Emirates Airlines
(Source: Emirates.com. 2019)
2.1.3 Determination of Complexity of Organizational Chart with Identification of Levels
The organizational chart of Emirates Airlines is much complex in respect to any other
organization in the world. They have included several significant sections and segments in
this particular chart so that they are able to deliver high class and high standard services to
their customers. The chairman and CEO of this particular organization of Emirates Airlines is
Ahmed bin Saeed Al Maktoum and he has started his aviation career in the year 1985
(Emirates.com. 2019). The management of Emirates is maintaining high level of security so

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that any client does not face any issue and does not have to wait for longer period of time.
There are three distinctive levels in the organizational chart of Emirates. The top level
comprises of the chairman, undersecretary and several division directors like corporate
strategic planning and performance, environmental health and safety, organizational
development and few others. The middle level comprises of four different sector directors,
which are executive director aviation, executive director maritime, executive director surface
transport and executive director support service. Finally the low level comprises of all
managers and directors working under the above mentioned four sector directors.
2.1.4 Clarity of Authority Relations
Emirates have gained distinctive popularity and significance due to their clarity of
authority relations. They eventually ensure that all the organizational managers and leaders
are getting proper and accurate knowledge regarding organizational processes and operations
(Beyes and Steyaert 2013). It is extremely important for all the organizational members to
know what is going on in the business and with the successful implementation of business
strategies and organizational, they have been able to do easily and promptly. The top level
managers share the organizational data with the middle level managers, who in turn deliver
the information to low level managers. Moreover, a periodical meeting is also done for all
members so that they are able to deliver information efficiently.
2.1.5 Coordination of Activities and Identification of Coordination Mechanisms
An organizational restructuring might be required when either the internal or the
external forces have successfully created an opportunity or issue for improvement in
effectiveness and efficiency. While performing this organizational analysis, several
significant details might emerge regarding the functionalities as well as capacities of the
business. Each of these details could even make clear perception of identifying the efficient

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and difficult factors for the organization (Park and Shaw 2013). The activity coordination is
required for synchronization as well as integration of responsibilities, activities, and
command or control structures for ensuring that each and every resource is being used in
Emirates effectively in respect to their specific goals.
2.2 Human Resource Frame Analysis
2.2.1 Feeling of Lower Level Employees for Work and their Motivational Factors
Emirates ensure that the low level employees or managers are getting motivated under
each and every circumstance (Pettigrew 2014). Employee motivation is the internal or
intrinsic drive for putting forth the required actions and efforts towards any kind of work
related activities. Such factors are subsequent psychological forces, which help management
of Emirates to determine the directions of individual behaviour within Emirates. They have
focused on employee motivation for the core factor that they believe if any employee will be
motivated, they would be able to work efficiently and the organization would enjoy
significant benefits and advantages. The success of the organizational employees is strongly
dependent on this type of employee motivation (Den Hond, De Bakker and Smith 2015).
Emirates is focusing on both extrinsic and intrinsic factors regarding employee motivation.
The extrinsic factors like money, praise and fame are provided to the employees that they do
not feel demotivated. Moreover, intrinsic factors like personal goals and desires of the low
level employees are also enhanced by Emirates management.
2.2.2 People relating with One Another and Process to handle Conflicts
The organizational members and employees in Emirates communicate with one
another by means of several types of communication channels and modes, which include
interpersonal communication, interpretive communication and presentational communication
(Hearn and Rosinger 2014). By the interpersonal communication, the employees are able to

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share their personal point of views and ideas with the other employees and hence enhancing
major significance to the organizational members and business. Moreover, by this
communication process, collaboration is also being enhanced majorly. Emirates is also
focusing on major conflict resolution techniques so that a peaceful solution to the
disagreement is being found. The management ensures that the employees are not getting into
any type of political, financial, emotional and personal conflicts and thus when a dispute
arises, the best course of action is negotiation for resolving the disagreement (Davies 2018).
They are providing effective training to the employees so that they themselves are able to
resolve the issues easily and promptly.
2.2.3 Kinds of Training and Education Provided
Since, Emirates is an airline company, it is extremely important for them to gain
proper training so that they are able to complete their tasks in an effective manner. The first
type of training that they provide is regarding ground level rules of airline industry and how
to deal with any type of complexity or issue faced during organizational management
(Choudhary, Akhtar and Zaheer 2013). For this purpose, they have even made special
training classes that are mandatory for all staff to be undertaken. The education and training
is being provided to the employee in the first here months.
2.2.4 Opportunity provided to Low Level Employees for Participating in Decision
Making
The lower level employees get utmost opportunity for participating in the process of
decision making. It is extremely important and significant for the organizational members to
provide opportunities to the low level employees so that they do not feel separated from the
management decision (Chiaburu et al. 2013). The management team of Emirates ensures that
there is support from every lower level employee regarding their change management.

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2.2.5 Lower Level Employees cooperating with One Another
Employee collaboration as well as cooperation is solely enhanced by better
management of organization and business. One of the major and the most significant factors
in Emirates, which contribute to the success of their business is for the reason that whether
the staff have the ability of performing together as a team (Cornelissen and Werner 2014).
With the subsequent increment of competition, this has eventually become the most
significant requirement for encouraging innovation and creativity in the work place and hence
improving productivity to a high level. Due to this type of collaboration amongst the low
level employees even promotes healthier relationships between the employees. Moreover,
due to such cooperation, it becomes quite easy for the employees to know about employee
requirements and how to work as a team in Emirates.
2.3 Symbolic Frame Analysis
2.3.1 Most Potent Symbol of Emirates
The most potent symbol of Emirates is as follows:
Figure 2: Potent symbol of Emirates Airlines
(Source: Emirates.com. 2019)
2.3.2 Main Organizational Rituals and frequency of their Occurrence

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Emirates have been following few significant organizational rituals in their business
for maintaining popularity and productivity in the business. They have annual functions in
their headquarters in every year and ensure that all the employees are getting equal
opportunities to participate in these rituals (Theeboom, Beersma and van Vianen 2014). The
most significant advantage to perform this type of organizational analysis is that it helps in
successful identification of inefficiencies and issues so that the major strategies could be
easily and promptly created for dealing with them. The organizational expansions and
transitions are well assisted to identify the basic needs and requirements. Thus, such rituals
are extremely important for them (Biswas and Bhatnagar 2013). The frequency of these
annual rituals is once in a year and hence they are quite easily welcomed by all organizational
members throughout the world. Moreover, customers flying on this particular day, get special
discount on their tickets and hence getting major benefits and competitive advantages.
2.3.3 Stories being told and relation to Organizational Values
The success stories of Emirates Airlines are extremely popular in the entire industry
of air transportation. The chairman and CEO of this organization is Sheikh Ahmed bin Saeed
Al Maktoum, who had been part of this organization since 1985. He had been a part of this
success story of Emirates since beginning and hence the organization has become successful
after consideration of organizational values and hence they represent the foundation over
which the business is formed (Witherspoon et al. 2013).
2.3.4 Effect of Impression Management in Emirates
Impression management is a procedure, where organizational members eventually
attempt in influencing the major perceptions of all other people regarding event, object and
person. This is done after regulation and management of information in social interactions. In
Emirates, impression management has always been a major part (Long 2018). The main goal

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of this organization is to provide better services to the customers for maximizing their profit
to a higher level. They have tried to keep their impression on top level by ensuring that every
customer and other stakeholder is getting benefit.
2.3.5 Top Managers trying to project an image of Emirates to External Stakeholders
It is a significant process to take a program for scaling and also within the course of
few regular operations. The conduction of a periodical detailed organizational analysis could
be extremely helpful and useful for organizational management for the core purpose of
identification of inefficiencies and problems, which have been raised within the business,
however is required to be addressed and develop effective strategies for resolving them
(Alvesson and Sveningsson 2015). The top managers of Emirates always ensure that the
external stakeholders like customers are getting an effective image of this organization so that
they are attracted to their services.
2.4 Political Frame Analysis
2.4.1 Recognized People of Power in Emirates
The additional external as well as internal factors are being efficiently accounted for
improving efficiency and effectiveness. Undertaking an organizational analysis is extremely
useful to assess the present capacity and wellbeing of a business and hence deciding on a
distinctive course of action for increasing long term sustainability of the business. The most
influential people include chairman, Sheikh Ahmed bin Saeed Al Maktoum, President, Sir
Tim Clark and Abdulaziz Al Ali, Executive Vice President Human Resources.
2.4.2 Recognized People of Power having Formal Authority
The three above mentioned recognized people have formal authority in their work. Mr
Al Ali is responsible for the HR strategies of Emirates and even management of overall
provision of HR functionalities, training and development, policies or hiring and retention

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(Emirates.com. 2019). Mr Clark is responsible for management of business and
transformation of Emirates into global success area. He had using his authority to provide
better services to the business. Mr Al Maktoum has contributed majorly into global stature of
Dubai and has transformed the entire aviation industry in this country.
2.4.3 People of Power relating to Powerless People
The powerful people like chairman, President and Vice President try to deal and treat
the powerless people with better respect and ensure that all the other organizational members
are getting equal importance and motivation for work (Sarooghi, Libaers and Burkemper
2015). With this particular advantage towards work, the employees and workers are able to
complete their duties efficiently. Similarly, these employees even ensure that the senior
authority is being respected under every circumstance.
2.4.4 Methods and Procedures for dealing with Conflicts
Emirates have been using few unique techniques of conflict resolution and these are
as follows:
i) Negotiation: The management tries to negotiate between the two parties so that
both of them ultimately settle at distinctive position and hence a proper negotiation is being
done.
ii) Mediation: A neutral third party assists the two parties for resolving conflicts by
the utilization of special negotiation and communication techniques.
2.4.5 Bargaining and Negotiation for Events and Issues with Strengths and Weaknesses
The bargaining and negotiation for issues and events are done efficiently so that
Emirates is able to provide high standard services to the customers effectively. They are
enjoying higher bargaining power while negotiation of flying rights on the international

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routes (Junni et al. 2013). The first strength is its location from the central hub at Dubai
airport, the vast majority of the world’s population can even be reached within a single flight
and hence making the region the most efficient transition point for long haul travellers.
Global recognition amongst customers and employees is the second strength of this
organization. The first weakness is their recent declining revenues. The second weakness of
emirates is unsustainable future growth plan.
3. Conclusion
Therefore, from the above discussion, it can be concluded that organizational analysis
is extremely important and significant for understanding the current strengths, weaknesses,
threats and opportunities of any particular organization. Some of the major theoretical
frameworks or organizational models are helpful for completing this analysis. It is the proper
diagnostic business procedure for organizations to understand the performances, looking for
respective problem areas, identification of opportunities, developing an action plan to
improve performances and many more. The above provided report has clearly demonstrated
four frameworks for organizational analysis of Emirates, which are structural frame analysis,
human resources frame analysis, symbolic frame analysis and political frame analysis. The
several organizational details like goals, complexity of organizational chart, low level
employee motivational factors, decision making sectors, external stakeholders and many
more are being described in this particular report.

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