This presentation discusses the main changes in BOSTIL's organizational context, how the organization should change, and problems related to change. It provides expert guidance on change management for BOSTIL.
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Organizational Change Management BOSTIL
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Main Changes The main changes relating to the organizational context in which Bostil operates include change in the mission statement of the company. The corporation has made changes in its mission statement in order to appeal to a wider customer base while catering to their needs. The corporation is also shifting its focus from traditional core business to offer a wider range of products in the consumable category.
Main Changes The top level management of the corporation has launched a number of projects at corporate level which involve some country managers in order to include new product lines for its customers. The company is changing its procedures to build a higher autonomy of local subsidiaries. The objective of this change is to define specific product, service and channel strategies to exploit the customer base of local markets.
How should the organization change The company should evaluate the change management dimensions which affects the new business model. It will enable the company in finding competence gap and allow it to continuous improvement through collaborative innovation. As per the change phases model given by Kotter, Bostil should create a sense of urgency, create coalition, develop clear vision statement, share the vision in all departments, empower peoples to avoid obstacles, secure short-term wins, consolidate and anchor the change (Appelbaum et al., 2012).
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How should the organization change Bostil can also follow the three steps of change given by Lewin. The first step is unfreezing departure from existing equilibrium which include raising awareness regarding change and set up condition for stimulating change. The second step is moving towards new equilibrium in which alternatives will be discussed.
How should the organization change The third step is institutionalization of the new configuration in which the corporation will stabilize the new organizational solution (Manchester, 2014). The corporation should evaluate factors such as commitment and resistance between employees and management during the change process to build strong commitment towards new changes.
Problems related to change Bostil will face various problems while implementing its change management program. One of the key challenge is resistance from employees. Employees are likely to resist the new changes because they fear job loss or change in technologies.
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Problems related to change Distrust among employees leads to decrease in the productivity of the corporation. Productivity of employees is likely to suffered due to changes in the culture of the organization. Change in mission and vision statement could increase distrust among customers towards the products and services of the company.
Problems related to change Since Bostil is diversifying its product portfolio, it will face difficulty in simplifying its products. The corporation will have to implement horizontal job specialization in order to maintain coordination between different products which will raise issues relating to management. There is no surety that implementation of these changes will increase the profits of the company.
References Appelbaum, S.H., Habashy, S., Malo, J.L. and Shafiq, H., 2012. Back to the future: revisiting Kotter's 1996 change model.Journal of Management Development,31(8), pp.764-782. Manchester, J., Gray-Miceli, D.L., Metcalf, J.A., Paolini, C.A., Napier, A.H., Coogle, C.L. and Owens, M.G., 2014. Facilitating Lewin's change model with collaborative evaluation in promoting evidence based practices of health professionals.Evaluation and program planning,47, pp.82-90.