Organizational Communication Theories and Strategies to Overcome Barriers in Booking Holidays Abroad

This report discusses organizational communication theories such as Shannon and Weaver’s model of communication and Berlo’s SMCR model. It also evaluates the barriers that may arise while booking holidays abroad, including physical, emotional, organizational structure, information, and culture barriers. The report provides strategies to overcome these barriers, such as offering advance return tickets, connecting with clients, recruiting effective staff members, offering special offers, and providing alternative policies and procedures.

ASSESSMENT 2
INDIVIDUAL REPORT

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Theories of organizational communication.................................................................................3
Barriers that may prevent people from booking holidays in abroad............................................5
Strategies to overcome these barriers..........................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Organizational communication is referred as the process of establish better relationship
between the major stakeholders of a business in order to increase productivity of the business.
The report will include general theories of organizational communication, evaluating the barriers
that may arise while booking holidays abroad and the strategies that the company has adopted to
overcome these barriers.
MAIN BODY
Theories of organizational communication
There are several theories of organizational communication which explains how
communication takes place in a corporation. These theories may be helpful in understanding the
significance of effective communication in an organization which may be useful to enhance the
work experience of employees (Gillespie and Schiffman, 2018). One of these theories is the
Shannon and Weaver’s model of communication, which explains the process of communication
that includes various steps which are as follows:
Sender
The sender is the information source who processes the idea in order to transform it to a
message for the receiver to understand properly.
Encoder
The machine which is used to convert ideas into meaning signals which may be sent to
the receiver in order to convey the messages.
Channel
The channel is described as an infrastructure which is the medium through which the
information is transferred to the ultimate consumer.
Noise
Noise are the interruptions which may influence the real meaning of the message and
create confusion in order to interpret the real message sent by the sender to the receiver.
Decoder
These are the devices which may be helpful in interpreting the messages which are
encoded by the sender in order to pass information to the ultimate receiver.
Receiver
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The receiver is the end point where the final messages reach and the one who is
responsible to evaluate and interpret the messages to get useful information.
Feedback
It is considered as the response sent by the receiver to the sender in order to provide
information to the sender and it completes the communication process.
Another theory which may explain the organizational communication is the Berlo’s
SMCR model (Goel and et.al., 2021). It is an effective method to gain knowledge about the
communication process in an organization. It contain certain steps which are as follows:
Sender
It is the source who initiates the messages and sends it to the receiver for starting the
communication process. He uses various factors such as communication skills, knowledge,
attitude etc. which are required for an effective communication.
Message
The message is the information which is sent by the sender to the receiver in various
forms such as audio, text, video etc. in order to communicate.
Channel
The channel is the medium through which the messages are sent and which is responsible
for a smooth flow of information for both the parties.
Receiver
The person who receives the messages and is responsible for providing valuable feedback
to the sender which may be beneficial for effective communication.
These theories may explain the process of communication in organization may have these
aspects in order to transfer information from one person to another. By having an effective
communication at the workplace the employees may be able to build better relationships with the
employees. This may be useful in increasing productivity of the work as the coordination
between the employees may enhance with the help of appropriate communication
(Kalogiannidis, 2020). Different processes and methods may be adopted by various
organizations on the basis of their requirements which may have an impact on their overall
productivity and efficiency. With the help of a proper communication structure an organization

may be able to improve the satisfaction levels of employees and enhance their contribution
towards the business.
Barriers that may prevent people from booking holidays in abroad
There are several barriers which may prevent people to travel abroad and use the services
of the business. These barriers are as follows:
Physical barriers
The UK people may be worried to travel abroad due to the COVID-19 outbreak in
various countries. The people are afraid of the poor social distancing in the public places and the
inability of the people to maintain proper hygiene. It may be a major factor for the Dream World
Travel to consider in order to manage the profitability of the business (Sanders and et.al., 2020).
The passengers may feel hesitated in order to travel with other co-travellers due to the wide
spread of this virus. It may restrict them to book tickets from the company and it may reduce its
chances to grow.
Emotional barriers
The audience of UK may have home sickness in comparision to the audience of other
countries. They might feel odd while spending a lot of time away from their home and might
want to come back as soon as possible. It is a major barrier for the business and may restrict it to
operate successfuly in the region.
Organizational structure barriers
The people of UK may be worried about the information that is provided by the
governments about the quarantine rules and regulations amid the pandemic. They might look for
clarity from the government's side and restrict themselves to travel in the region of UK only.
This may put negative impact on the business and reduce its chances of increasing its sales
effectively.
Information barriers
There may not be any appropriate data provided by the company to the customers about
the specific requirements such as the PCR tests, vaccine shots and passport. These aspects may
be crucial for the customers in order to take the decision of planning their trips to abroad
(DuHadway, Carnovale and Kannan, 2018). As the COVID-19 pandemic rules may be different
in various countries, it may be significant aspect to consider in order to effectively travel to
different countries.
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Culture barriers
There may be uncertainty about the rules in regulations in different countries which may
have a negative impact over the decision making process of the customers. It may reduce their
engagement towards travelling abroad and reduce the profitability of Dream World Travel. There
is poor data and protocol in different aspects of the COVID-19 or different variants which are
related to it (Mehra and Nickerson, 2019). These cultural differences may create barriers for the
business in order to encourage the customers to travel to other countries and increase the
business of the organization.
Strategies to overcome these barriers
There are effective strategies which maybe prepared by the business in order to reduce
the negative impact of these barriers of the business which are as follows:
Physical barriers strategy
Dream World Travel can offer advance return tickets to the passengers in order to ensure
that there are no restriction to travel abroad. It may provide better assistance to the organization
in order to motivate the customers to frequently book tickets from the company and travel to
different countries. Dream World Travel can also rent an air-plane in order to minimize the
number of passenger that travel together and provide satisfaction to the people. It may help to
maintain social distancing and reduce the fear among customers about the outbreak.
Emotional barriers strategy
The organiozation may connect with the clients and provide them with their past
experiences in order to reduce pressure from them and increase their trust towards the business
(Ramos-Maçães and Román-Portas, 2022). This may be helpful in order to encourage them to
use the services of the business and increase their travel activities to other countries. Dream
World Travel may organize motivational sessions for the customers in order to clear their doubts
and reduce their hesitation to use the services of the company.
Organizational structure barriers strategy
The organization can recruit effective staff members in order to provide appropriate
information about the government rules and regulations to the customers which may be helpful
in order to increase their interest. They need to ensure the customers that the company
understand their needs and is interested in providing them with the appropriate information to
travel effectively.

Information barriers strategy
Dream World Travel may offere special offers for the customers and provide passport
facilities at lower costs. They may provide free PCR tests for the customners in order to reduce
the risks of any uncertaining between travel (Doo and Kim, 2020). These aspects mnay be useful
in order to enhance the traveling experience of the passengers and may motivate them to travel
abroad with the company.
Culture barriers strategy
Dream World Travel may try to provide the customers with alternative policies and
procedures for protecting the customers in a highly sensitive environment. An interpreter can be
recruited by the organization for providing valuable information to the customers. This activity
may be helpful for the passengers to gain an understanding of the different rules and regulations
of various countries.
CONCLUSION
According to the above report, it has been concluded the organization have been
benefited by preparing effective strategies in order to minimize the negative impact of various
barriers. These barriers have arisen due to the COVID-19 pandemic and had a major contribution
in reducing the efficiency of the organization. The company have made several changes in their
current approach which has been useful in order to gain benefit in the work environment.
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REFERENCES
Books and journals
Doo, E.Y. and Kim, M., 2020. Effects of hospital nurses' internalized dominant values,
organizational silence, horizontal violence, and organizational communication on
patient safety. Research in nursing & health. 43(5). pp.499-510.
DuHadway, S., Carnovale, S. and Kannan, V.R., 2018. Organizational communication and
individual behavior: Implications for supply chain risk management. Journal of Supply
Chain Management. 54(4). pp.3-19.
Gillespie, D.J. and Schiffman, R., 2018. A critique of the Shannon-Weaver theory of
communication and its implications for nursing. Research and Theory for Nursing
Practice. 32(2). pp.216-225.
Goel, S. and et.al., 2021. Development of integrated model of communication for implementing
media strategy to prevent hypertension in a northern state of India. Journal of
Hypertension. 39(7). pp.1333-1340.
Kalogiannidis, S., 2020. Impact of effective business communication on employee
performance. European Journal of Business and Management Research. 5(6).
Mehra, P. and Nickerson, C., 2019. Organizational communication and job satisfaction: what
role do generational differences play?. International Journal of Organizational
Analysis.
Ramos-Maçães, M.A. and Román-Portas, M., 2022. The effects of organizational
communication, leadership, and employee commitment in organizational change in the
hospitality sector. Communication & Society, pp.89-106.
Sanders, K. and et.al., 2020. Unraveling the what and how of organizational communication to
employees during COVID-19 pandemic: Adopting an attributional lens. The Journal of
Applied Behavioral Science. 56(3). pp.289-293.