Organizational Creativity and Innovation - Comparison with Competitors

This article compares POSH with its competitors in terms of strategy and positioning, strengths, benefits, and more. It highlights the 3D body measuring technique as a major strength of POSH and how it influences customer behavior. The article also discusses the benefits of implementing the 3D scanner and how it has strengthened the brand image of POSH. A strategy and positioning map is included to show the difference between POSH and its competitors.

Running head: ORGANIZATIONAL CREATIVITY AND INNOVATION
Organizational Creativity and Innovation
Name of student
Name of University
Author note

1ORGANIZATIONAL CREATIVITY AND INNOVATION
Table of Contents
1/ Research the information about other competitors and their Strategy and Positioning that
compare to POSH.......................................................................................................................3
2/ Strength of POSH that compare to other competitors...........................................................3
3/ The benefit that POSH will get compare to other competitors..............................................4
4/ Put the comparison in the Strategy and Positioning Map to show the different between
POSH and other competitors......................................................................................................6
References..................................................................................................................................7

2ORGANIZATIONAL CREATIVITY AND INNOVATION
1/ Research the information about other competitors and their Strategy and Positioning
that compare to POSH
Other competitors are Mport, SAIA 3D, Size stream, Bodi.me, etc. Mport has
partnered with Institichu and swimwear label Jets to order the fashion designers and enable
3D body scanner for determining the tight sizes of dress needed to be wore by the customers.
Web measurements are done through the management of an online website for offering the
products online and position those accurately in the individual market segments within quick
time (Somech & Drach-Zahavy, 2013). Size stream has collaborated with Asics, Speedo
whereas SAIA 3D has worked in collaboration with Koviem, Fitbuy, etc. to ensure
implementation of the right strategies for positioning the products in different market
segments and influence the buying behaviors of the consumers too (Sarooghi, Libaers &
Burkemper, 2015).
On the other hand, POSH has enabled the 3D body measuring for making sure that the
dresses match the perfect size for the customers and it could make good suggestions to the
customers regarding what kinds of dresses they would like to wear. This would not only
create convenience for the customers to make purchases of the best size of dresses but would
also influence their buying behaviors and attitudes (Dawson & Andriopoulos, 2014). By
partnering with fashion and clothing organizations like ASOS, Portmans, The Iconic and
boohoo, the organization has positioned its products and services in different market
segments to enhance its customer base and generate more revenue in business (Černe, Jaklič
& Škerlavaj, 2013).

3ORGANIZATIONAL CREATIVITY AND INNOVATION
2/ Strength of POSH that compare to other competitors
One of the major strengths is the 3D body measuring technique. It is an effective way
of measuring the body of the customer and then provides the most appropriate size of the
dress that would suit the customers’ needs and preferences with ease and effectiveness
(Anderson, Potočnik & Zhou, 2014). As the 3D body structure would allow for proper
measurement and creating the suitable sized dress, the customers would feel more convenient
and secured while placing the order online. When compared with Mport and SAIA 3D, it
could be seen that both these two companies had partnered with various businesses and
focused on better revenue generation rather than providing the most convenient way of
selecting the right dress size through measurements artificially using the 3D screening
(Serrat, 2017). This is an exceptional future aspect that can raise interest among the
customers as well as influence their buying behaviors. The customers could access the
website, measure their body, and then provide the sizes by using the smart phones. The app
developed by the company could scan the bodies of customers and manage interaction with
3D renditions to make sure that the dress size suits their bodies. The company provides size
recommendations along with the products according to the preferences of customers
regarding their selective brands. There would be alert of error messages in case the dress
might not fit the perfect body size for them (Hu, Gu & Chen, 2013).
While the competitors have managed to work in partnership with other companies to
enhance the profit level and gain a competitive edge over its customers, POSH has used
different kinds of fabrics and textiles including lycra, wool, Cotton, silk, Corduroy, jeans, etc.
and even provided alerts in the form of information for the customers to know whether it
might or not be allergic for them to wear (Noruzy et al., 2013).

4ORGANIZATIONAL CREATIVITY AND INNOVATION
3/ The benefit that POSH will get compare to other competitors
There are multiple benefits obtained by POSH by implementing the 3D scanner
because due to this, the appropriate sized dresses have been provided to the customers and
they have even got that at the right price of the dress irrespective of the measurement
procedures’ cost (Somech & Drach-Zahavy, 2013). Due to this, high quality dresses were
being delivered to them and there had been reduction in the returned suits as well which
showed that the customers had been loyal. The brand image has strengthened and it has not
only increased the profit level but has also increased the level of satisfaction among the
customers, which has created more scopes for advertising the products (Sarooghi, Libaers &
Burkemper, 2015). With the partnership formation with the social networking websites such
as Facebook, Instagram, POSH has been benefited by attracting new customers and retaining
the existing ones with much ease. The customers could try some specific dresses by opening
their Instagram accounts and would be linked to the app managed by the company (Černe,
Jaklič & Škerlavaj, 2013).

5ORGANIZATIONAL CREATIVITY AND INNOVATION
4/ Put the comparison in the Strategy and Positioning Map to show the different
between POSH and other competitors
Figure: Strategy and positioning map (Černe, Jaklič & Škerlavaj, 2013)
High quality
Low High
Price Price
Low quality
The iconic
Size stream
MPORT
SAIA 3D portmans
Asos
Missguided
Bodi.m
e
POSH
Institchu
Alton
Lane

6ORGANIZATIONAL CREATIVITY AND INNOVATION
References
Anderson, N., Potočnik, K., & Zhou, J. (2014). Innovation and creativity in organizations: A
state-of-the-science review, prospective commentary, and guiding
framework. Journal of Management, 40(5), 1297-1333.
Černe, M., Jaklič, M., & Škerlavaj, M. (2013). Authentic leadership, creativity, and
innovation: A multilevel perspective. Leadership, 9(1), 63-85.
Dawson, P., & Andriopoulos, C. (2014). Managing change, creativity and innovation. Sage.
Hu, H., Gu, Q., & Chen, J. (2013). How and when does transformational leadership affect
organizational creativity and innovation? Critical review and future directions. Nankai
Business Review International, 4(2), 147-166.
Noruzy, A., Dalfard, V. M., Azhdari, B., Nazari-Shirkouhi, S., & Rezazadeh, A. (2013).
Relations between transformational leadership, organizational learning, knowledge
management, organizational innovation, and organizational performance: an empirical
investigation of manufacturing firms. The International Journal of Advanced
Manufacturing Technology, 64(5-8), 1073-1085.
Sarooghi, H., Libaers, D., & Burkemper, A. (2015). Examining the relationship between
creativity and innovation: A meta-analysis of organizational, cultural, and
environmental factors. Journal of business venturing, 30(5), 714-731.
Serrat, O. (2017). Harnessing creativity and innovation in the workplace. In Knowledge
Solutions (pp. 903-910). Springer, Singapore.

7ORGANIZATIONAL CREATIVITY AND INNOVATION
Somech, A., & Drach-Zahavy, A. (2013). Translating team creativity to innovation
implementation: The role of team composition and climate for innovation. Journal of
management, 39(3), 684-708.