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The Organizational Culture of Nike

   

Added on  2020-05-11

5 Pages1061 Words740 Views
Leadership Management
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Running head: MARKETING 301Marketing 301Name of the StudentName of the UniversityAuthor note
The Organizational Culture of Nike_1

1MARKETING 301IntroductionThe organizational culture of Nike supports the capability and the business resilience. Itcan be said the organizational culture is the amalgamation of habits, traditions, ethics and thebehavioral expectations from the employees. The employees of Nike receive a set of instructionsin accordance to their relation with their colleagues and the customers. This particular approachmakes it sure that the organization maintains its corporate culture and the culture wouldcontribute to the success of the business organization (Soares 2016). Being one of the leadingmanufacturers of athletic shoes, apparels and sports gears, Nike would continue to implement itsCSR policies and various strategies in order to promote the organizational culture that wouldsupport the level of competence and business resilience (Park and Ghauri 2015). I have workedin Puma as a professional and this study will provide the information regarding CSR activitiesthat our organization can consider to take up, so that the organization can flourish like Nike didin the last few years.DiscussionAs the culture of Nike refers to numerous notions, beliefs and practices, it make theorganization unique than the other organizations operating in the market. With help ofHofstede’s Cultural Dimension the organizational culture of Nike and how it influences theemployees of the organization is mentioned in this section.The operations of Nike runs in a structure, where all the employees have the freedom toprovide inputs while completing a task and thus it can be said that a distribution of power is seenin Nike (Newell 2015). As the power is distributed, the employees of Nike feel comfortablewithin the workplace. The hierarchy is not steep so the workplace environment in most of the
The Organizational Culture of Nike_2

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