Organizational Cultures & Workforce Motivation

Student Name /ID Number Pham Thi Hai Anh/ F12-017
Unit Number and Title Unit 12: Organisational Behaviour
Academic Year Semester 2, Academic Year 2019-2020
Unit Assessor Ms. Le Thu Hanh
Assignment Number and Title OB1: Organisational Cultures and Workforce Motivation (1 of 2)
Issue Date 8th February 2020
Submission Date To be announced by office
IV Name Ms. Nguyen Thi Thuy Ha (IV) and Dr. Doti Chee (Lead IV)
Date 11th January 2020
What is special about Vinamilk's corporate culture?
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International of Banking Academy
Pham Thi Hai Anh
F12017
Email: [e-mail]
Abstract
Culture, politics, power and corporate dynamics are intangible assets of an enterprise, but it
contributes significantly to the great strength of the business. It is deeply rooted in trust, so it
plays an important role in implementing the goals and tasks of the organization to build
corporate culture. The purpose of this study is to learn about culture, politics, power and
motivation of Vinamilk. Not only that, but the research also helps to learn about the effects of
these values on employees at Vinamilk.
Key word: culture, politics, power and motivation
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Vietnam Dairy Products Joint Stock Company; Other name: Vinamilk; is a company that
produces and trades milk and dairy products as well as related machinery and equipment in
Vietnam.
With the vision "To become the leading symbol of belief in Vietnam in nutrition and health
products for human life". And the mission "Vinamilk is committed to providing the community
with top quality nutrition and quality by its respect, love and high responsibility for human and
social life".
There are many definitions surrounding this concept. Different cultures have different
definitions. Each business has a different view of the corporate culture. There are over 300
different definitions of corporate culture. In Vietnam, according to the author Ngo Minh Khoi
(2002): “Organisational culture is the whole system of standards of morale and behavior of all
members of the enterprise, to the best values, creating a unique unique feature, and at the same
time, the long-term strength of the business in the marketplace”. Although expressed in many
different forms, in general, corporate culture is understood as a system of meanings, values, key
beliefs, perceptions and thinking methods co-employed by all members of an enterprise pros and
cons in that business. Organisational culture ensures the harmony between collective and
individual interests in an enterprise, helping each individual to fulfill his or her role in the
general direction of the business. The content of business culture is formed in the practical
production - business process, expressing the needs, goals and sustainable development
directions of the enterprise.
Organisational culture
Corporate culture exists on two levels. Floating surfaces are visual symbols, what people can
easily see, hear, and touch. For example, style, color, style, architecture, design, behavior,
costumes, symbols, rituals, languages, etc. Along with non-visual symbols include: ideals,
beliefs, human relationships nature, attitudes and thinking methods, the influence of corporate
traditions and development history on members.
Edgar Henry's model of corporate culture can be clearly seen at Vinamilk under 3 levels:
Artifacts, Espoused Values and Assumptions. According to Charles Handy's model, there are
four types of culture which the organization follow: Power culture, Task culture, Person culture
and Role cuture. The core of culture is the value of the business, thanks to these values as a
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measure and a standard to adjust the behaviors and views needed to achieve that vision. It is the
uniqueness of the values such as employees, customers, professionalism that contribute to a
corporate culture.
Vinamilk is one of the leading enterprises in Vietnam that has successfully built a corporate
culture. The company's core values and employee-specific policies are clearly structured. In
particular, the professional attitude and working spirit of the staff and business leaders are clearly
shown through 3 levels:
 For business leaders: "Strive to bring outstanding benefits to shareholders, on the basis of
efficient use and protection of all Vinamilk's resources." The leaders of Vinamilk Dairy
Products Joint Stock Company always work seriously, have a broad vision to develop the
company in a sustainable way, ensure environmental factors and make use of the
enterprise's available resources. Large strategic vision, maximizing the company's
strengths to develop while ensuring the corporate social responsibility factor has created
success in building corporate culture of the company.
 For the staff: “Treat all employees with respect and fairness. Vinamilk creates the best
opportunities for all employees to develop equality, build and maintain a friendly, safe
and open working environment.” Factors of human development and building an open
working environment, which Vinamilk successfully implemented, bring new corporate
cultural values with distinctive features.
 For customers: “Vinamilk offers a diverse range of products and services. Vinamilk is
committed to the highest quality, competitive price and honesty with all transactions.”
In building corporate culture, Vinamilk has ensured practical factors, providing quality products
to customers. Especially in company activities, we always know how to integrate activities that
demonstrate social responsibility. For example, sponsoring big tournaments, organizing
community education programs: Firefly shines, Hot air balloon with Vinamilk reaches the sky,
health care and consultation for customers and company employees. These are the factors that
create the success in building corporate culture of Vinamilk.
Thanks to the successful construction of corporate culture, Vinamilk has had the outstanding
development today. In particular, the human factor is exploited most effectively by the company.
As follows:
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