Organizational Innovation and Creativity

This report identifies the factors responsible for the success of Apple, including innovation strategies, approaches, and employee roles. It also discusses the impact of Steve Jobs on the company's innovation and strategies.

Running head: ORGANIZATIONAL INNOVATION AND CREATIVITY
ORGANIZATIONAL INNOVATION AND CREATIVITY
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1ORGANIZATIONAL INNOVATION AND CREATIVITY
EXECUTIVE SUMMARY
The following report aims to identify the various factors that are responsible for the success of
the famous American multinational technology company, Apple. The report attempts a critique
and review of a given article that deals with the innovation strategies that have been undertaken
by the concerned management at Apple. The report discusses the ways in which the innovation
and the strategies are implemented simultaneously in the company, the innovation approaches
that are adopted by the concerned company in discussion, Apple. The report further proceeds to
discuss the role of the employees of the organization in the various innovative implementation
that had taken place within the concern. The report finally nears its conclusion with the
discussion on the impact of the leadership that was provided by Steve Jobs and attempts to shed
light on the view of the eminent leader on the factors that pertain to the various processes and the
innovations that are adapted by the concerned company in discussion, Apple.

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Table of Contents
Introduction..........................................................................................................................3
Innovation and Strategy at Apple........................................................................................3
Innovation approaches at Apple..........................................................................................4
Role of employees...............................................................................................................5
Impact of Steve Jobs............................................................................................................5
Conclusion...........................................................................................................................6
References............................................................................................................................8

3ORGANIZATIONAL INNOVATION AND CREATIVITY
Introduction
The concepts of creation and innovation are known to be highly important for the various
organizations that have been active all over the world. the innovative technologies help the
concerned organizations to establish a competitive advantage within the concerned market. The
following report aims to identify the various factors that are responsible for the success of the
famous American multinational technology company, Apple. The report attempts a critique and
review of a given article that deals with the innovation strategies that have been undertaken by
the concerned management at Apple. The report discusses the ways in which the innovation and
the strategies are implemented simultaneously in the company, the innovation approaches that
are adopted by the concerned company in discussion, Apple. The report further proceeds to
discuss the role of the employees of the organization in the various innovative implementation
that had taken place within the concern. The report finally nears its conclusion with the
discussion on the impact of the leadership that was provided by Steve Jobs and attempts to shed
light on the view of the eminent leader on the factors that pertain to the various processes and the
innovations that are adapted by the concerned company in discussion, Apple.
Innovation and Strategy at Apple
The company in discussion, Apple is known to have a highly influential innovative
strategy that is intricately intertwined with the development of the products as well as the other
factors that are related to the execution of the various factors that are related to the matters that
pertain to the smooth functionality of the concerned business organization. The concerned
products of the organization are observed to depict a huge factor that is related to the matters that
pertain to the ways in which the target clients of the organization could work with a certain
product that has been manufactured by the concerned company. The farfetched vision of the

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concerned management of the company had helped the company to attain the high competitive
advantage that it enjoys in the present days (Thomke & Feinberg, 2012). The products that have
been manufactured by the concerned company has been related to the factors that deal with the
various ways in which the products should be organized and utilized by the concerned end users
of the product. The company also depicted the use of the various strategies that were needed in
order to deal with the factors that are related to the matters that deal with the operations within
the concerned famous American multinational technology company in discussion, Apple. The
major strategy that was undertaken by the concerned company pertained to the inclusion of the
sales of the products through the websites which h helped the company to cater to the customers
who had been residing all over the world instead of remaining confined to the clientele who
resided within the territorial boundaries of America (Menguc et al., 2013). This helped the
company to bring about an expansion in the client base thereby increasing the amount of the
revenue that is earned by the company prior to the web site launch.
Innovation approaches at Apple
The various innovative approaches that were undertaken by the famous American
multinational technology company in discussion, Apple included the implementation of the new
strategies that were needed in order to put up with the various changes that were being
introduced by the various rivals of the concerned company. The company aimed to deal with the
various matters that were related to the competition that existed in terms of the various
technologies that were implemented by the company. The other innovative approaches that were
undertaken by the concerned company related to providing the concerned clients of the company
with the solutions that were well ahead of the then time there by enabling the factors that
pertained to the smooth and seamless experience in the operation of the concerned gadget

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(Sorenson, 2013). The concerned management of the company had also depicted the inclusion of
the innovation among the various departments of the organization that majorly dealt with the
manufacturing of the products, the distribution of the products and the supply apparatus that is
implemented by the concerned famous American multinational technology company in
discussion, Apple. This resulted in a drop in the inventory to a fewer number of days from the
previous time period of months on end (Atalay, Anafarta & Sarvan, 2013). The company
employed an approach that kept in mind the needs and the demands of the clients of the
organization by implementing the iterative involvement of the customers of the company.
Role of employees
The employees of the concerned famous American multinational technology company in
discussion, Apple played an important role in the matters that dealt with the factors that are
related to the innovation and the creativity that has been observed to be adopted by the company.
The chief operating officer of the organization, Tim Cook along with the co-founder of the
organization, Steve Jobs aimed at the overall development of the company by involving the
various members of the workforce of the company in the processes that involved the
incorporation of the innovation of the company (Lai et al., 2014). The chief innovator at the
company was the CEO of the company who reviewed the various innovative measures as well as
encouraged the other members of the organization to work alongside the concerned leader in
order to bring about an overall development within the famous American multinational
technology company, Apple Inc.
Impact of Steve Jobs
The co-founder of the famous American multinational technology company in
discussion, Apple Inc., Steve Jobs was known to be the chief person who was to be held

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responsible for the huge success of the concerned company in discussion, Apple Inc. Steve Jobs
is known to be demonstrating a refined sense of product design and is observed to be very
confident in the matters that they might have been adopting in order to help the concerned
company to succeed. The concerned leader is known to have brought about a huge number of
changes that led to the appropriate grouping of the various departments that have been present
within the company. The co-founder of the company in discussion is known to employ people
who shared similar values and had similar attitudes that they might have been using in the
matters that deal with the number of situations that might arise within the company. The CEO of
the company is known to possess the qualities that are required by the concerned individual to
inspire and motivate the workforce of the company. The CEO is also known to be able to help in
the increase in the matters that pertain to the revenue that is earned by the company. This was
achieved through the introduction of the online platform for the sales of the products thereby
leading to the increase in the client base of the concerned company in discussion, Apple Inc
(Camisón & Villar-López, 2014). The CEO of the company abided by the view that the
innovation and strategies that are adopted by the company might lead to the conditions of an
overall development of the company.
Conclusion
Steve Jobs is known to be demonstrating a refined sense of product design and is
observed to be very confident in the matters that they might have been adopting in order to help
the concerned company to succeed. The other innovative approaches that were undertaken by the
concerned company related to providing the concerned clients of the company with the solutions
that were well ahead of the then time there by enabling the factors that pertained to the smooth
and seamless experience in the operation of the concerned gadgets. Thus, from the above

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discussion, it might safely be pointed out that the innovation and the operational strategies that
have been undertaken by the concerned company have led to the improvement in the smooth
operations of the company.

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References
Atalay, M., Anafarta, N., & Sarvan, F. (2013). The relationship between innovation and firm
performance: An empirical evidence from Turkish automotive supplier
industry. Procedia-Social and Behavioral Sciences, 75, 226-235.
Camisón, C., & Villar-López, A. (2014). Organizational innovation as an enabler of
technological innovation capabilities and firm performance. Journal of business
research, 67(1), 2891-2902.
Lai, Y. L., Hsu, M. S., Lin, F. J., Chen, Y. M., & Lin, Y. H. (2014). The effects of industry
cluster knowledge management on innovation performance. Journal of Business
Research, 67(5), 734-739.
Menguc, B., Auh, S., Fisher, M., & Haddad, A. (2013). To be engaged or not to be engaged: The
antecedents and consequences of service employee engagement. Journal of business
research, 66(11), 2163-2170.
Sorenson, S. (2013). How employee engagement drives growth. Gallup business journal, 1, 1-4.
Thomke, S. H., & Feinberg, B. (2012). Design thinking and innovation at Apple. President and
Fellows of Harvard College.