Organizational Innovation

Running Head: ORGANIZATIONAL INNOVATION 0
Organizational Innovation
Organizational Creativity and Innovation
(Student Details:)
10/6/2018

Organizational Innovation 1
Contents
Introduction................................................................................................................................2
‘Innovation and Strategy’ Implementation at Apple..................................................................2
Platform strategy....................................................................................................................2
Iterative Customer Involvement.............................................................................................2
Beautiful Products..................................................................................................................3
Innovation approach of Apple to confront competition.............................................................3
Innovation approach of Apple to identify customer’s needs.....................................................4
Role of Apple’s people in bringing innovative products by the company.................................4
Work Culture at Apple Company and its effects on employees................................................4
Steve Job’s views about innovation...........................................................................................5
Conclusion..................................................................................................................................5
References..................................................................................................................................6

Organizational Innovation 2
Introduction
Innovation and creativity are getting more importance day by day within all
organisations for gaining excellence and growth aiming to survive in the competitive business
globe. Each and every organization uses numerous techniques and innovative methods to
confirm competitive advantage in their business market as well as their consumer’s needs
(Umoh, 2017). This report will explore methods and approaches adopted by a leading
organization and also to critique a global brand name. Thus, focus of this report is to
recognize the success of Apple as well as attributes of places, people, approaches and
products which have evolved Apple as the most respected company in the world regarding its
marketplace capitalisation. At Apple, innovation, execution and product growth have been
intensely interweaved with the company’s history and co-founder Steve jobs’ essential
influence over it (Safian, 2018).
‘Innovation and Strategy’ Implementation at Apple
Platform strategy
Apple was always having focus on its strategy and operations which is a clear
approach behind turning into presentation magic and high opportunities among followers. But
Apple’s approach to implement innovation has been multifaceted than just planning and
designing and evaluating exciting products. Apple has a strong platform strategy that gives
huge benefits to a firm, its suppliers, and most importantly its consumers. For companies like
Apple, who place a premium on resources, design, and time devoted to the original product is
leveraged through derived products; as they can be established more swiftly as they form on
and utilize surviving design basics available in the platform. Thus, this strategy gives much
steady and trustworthy design products those require less reparation, service and
maintenance, in general as well as specifically for first-time consumers (Thomke & Feinberg,
2012).
Iterative Customer Involvement
Apple maintained integrating consumer’s experience into all of its product design and
development procedures. This strategy of Apple depicts that each and every innovative
design must be driven first by user requirements and desires, which exactly was reinforced by
Cordell Ratzlaff, the developer of Apple’s operating system OS X (Thomke & Feinberg,