Organizational Planning and Control for Foleo Retailing NZ

Organizational Planning and Control 1
Organizational Planning and Control
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Organizational Planning and Control 2
Organizational Planning and Control
Introduction
My group has been engaged by Foleo group limited as a team of consultants. As a result
of this, my group conducted a meeting and the board suggested an initiative which will expand
the current operations of the Foleo Retailing NZ business unit. The suggested project would
require the team to suggest the introduction of a new product, service or business that will
achieve growth for the business unit and ultimately, the organization as a whole. In order to
accomplish this, the company will carry-out research into the specifics industry in which Foleo
Retailing NZ competes with, this will help in examining of its current operations. Some of the
parameters to my research and proposals include
Strategy for Growth: related diversification
The best strategy for growth majority of companies employ is related diversification.
Related diversification involves starting to sell new product or services which are related to the
current ones which the company produces. The advantage of using the related diversification to
launch new products is that there already exist markets for the new products or the services. A
good example is a computer manufacturing company may decide to introduce calculators as its
related diversification product. In the long the people buying the old product may as well buy the
newly introduced product in the market. Also, due to diversification the company distributes the
risks associated with the company. Foleo retailing NZ can introduce related products or services
to which they currently offer to the market (Kenny, 2016).
Proposed Service: Online delivery and click & collect

Organizational Planning and Control 3
In the current business world physical appearances of customers is not necessarily. This
is because different customers live in different cities and sometimes in different countries which
would be so costly to reach them physically. Majority of companies which operates in
international market offers online services. Foleo retailing NZ must come with a way of reaching
its customers from all over the world effectively. For instance, Foleo retailing NZ is supposed to
offer online services to all the clients. This is made possible through making online website
where customers from other parts of the cities and the world can make their orders. Website is
designed in a way that a customer clicks to make an order of her choice the company delivers to
the products to the customers upon the payment of the desired products. Through this method the
company reduces travelling fees and time wastage in the long run (Michael Crew, 2016).
An analysis of the likely impact of the proposed initiative on the below stakeholders:
Some of the stakeholders who are more likely to be affected by the proposed plans are discussed
below
1. Customers
Besides making profit the primary role of any business is to satisfy customers. It
takes sometimes for the company to transform its customers to loyal customers. Loyalty
increase sales in the company thus increases the revenue generated by the company in the
long run. The company must increase the level of advertisement and promotions in order
to reach more customers. The research reveals that consumers must be continuously
made aware of the products and services existence through promotion and advertisement
(Calloway, 2015).
2. Suppliers