Strategic Leadership: Proposals for Resolving Issues Faced by M and Co.

Strategic leadership
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Strategic leadership 1
Executive summary
In the present era, the companies are dealing in the dynamic business environment that leads to
the several issues that affect the working. This report includes the strategic proposals that are
suggested to the company in order to resolve the issues that are faced by M and co. The findings
of the report shows the different strategic proposals that are formed which include enhancing the
frequency in product diversification and expansion plan with store (considering the stores based
concept). These strategic options are further evaluated with the help of Races framework.

Strategic leadership 2
Contents
Introduction......................................................................................................................................3
Identification of issues and Development of Strategic Proposals...................................................4
Organisation replies to fluctuations in the Macro environment..................................................4
Firm access to the untapped market.............................................................................................4
Options.............................................................................................................................................5
Option 1.......................................................................................................................................5
Option 2.......................................................................................................................................5
RACES framework..........................................................................................................................6
Conclusion.....................................................................................................................................10
References......................................................................................................................................11

Strategic leadership 3
Introduction
The report is prepared in order to comprehend the issues that have been assessed in the previous
assignment related to the company. It also states the strategic proposal for the issues that are
clearly stated in the assessment 1. Thus, this can be said that this assessment is linked with the
previous assessment. This has been found that major issues that are faced by the company
include growth of retail growth that has slowed as the impact of brexit, lack of availability in the
shopping centres, lack of the website and online sites on the region specific and the slow in the
product diversification. The suggestion and justification of the substantive change due to the
substantial element of the strategy is done. The major solutions, which are proposed to the
company, include enhancing the product diversification and opening new stores that leads to
expansion. In addition, the strategic proposal that is presented to the company considered the
issues is evaluated with the use of RACES framework. Further, it also includes the benefits that
are attained by the company if they pursue options that are proposed to the company in the
market.