Organization’s Mission and Core Values Analysis 2022

Running head: STRATEGIC MANAGEMENT 1
Business Strategic Management
Name
Institution
Author’s Note

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Apple Inc. Case Analysis
Organization’s Mission and Core Values
Apple Inc. is an international company that is known for its ability to offer different types
of products and services to all its esteemed customers who are spread across different parts of the
work. It is a modern form of a multi-technology organization that is entirely American based
(Abdelkafi & Täuscher, 2016). Apple Inc. is known to be attached to a special kind of mission
together with core values that have been able to portray a true picture of what the organization is
all about. As a result, its purpose is majorly concerned with bringing out the best user
experiences across a variety of its consumers through the help of its modern innovative
hardware, software, and several other services related operations (Prajogo, 2016). Its core values
include;
 It believes it is the face of the whole earth when it comes to making great products that
are capable of bringing high levels of customer experience (Chatterji et al., 2016).
 the organization believes in simplicity which makes it avoid different complex situations
as much as possible
Internal Analyses for Apple Inc.
SWOT Analysis
Strengths
 Ability to manufacture a variety of various products- Apple is connected to a range of
products, which happens to be one of the best strategies for earning profit.

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 Careful and appropriate employee selection-When it comes to matters about recruitment,
Apple Inc. is always keen on selecting sincere employees who are confident and can
work hard just to meet quality.
Weaknesses
 High product price compared to smartphones- Apple has always been able to
implement a premium mode of pricing strategy, which makes most of its product cost
beyond the reach of a general individual.
 They have a very less variety of their phone product design- The first version of
iPhone one together with IPhone seven appears not to have a big difference since it is
all about their respective looks
 Limited condition of network distribution- Since Apple carries out delivery of its
products by itself, this tactic narrows down the entire distribution channel thus
making the network to be limited as much as possible (Teske & Schneider, 2016).
Opportunities
 There is a high demand for computer-related products- There has always been a more
significant shift in terms of the laptops across different regions
 Globalization- The kind of globalization that is being encountered across different
markets is providing people with one of the best opportunities for quickly acquiring
technology products (Kohler, 2016).
 Expansion of different types of distribution networks- Since under various
circumstances, Apple normally distributes products on its own, there is an
opportunity of coming up with a third-party distribution platform that will further
guarantee more sales.

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Threats
 The emergence of new competitors-Apple has been able to come across various
emerging, and strong competitors who have been able to offer almost the same
products will lower prices
 Imitation-This has always been one of the most serious threats for a variety of
recognized brands. When Apple comes up with a new product in the market, a
substitute is usually introduced through the help of several other organizations.
Core capabilities of Apple Inc.
Apple Inc. is known to have a variety of core capabilities that have given it the
opportunity of emerging as a competitive organization across the different market platform. One
of the significant core capabilities is to be able to encompass innovation. As a result, the
organization has been able to come up with a variety of innovative products (Kolk, 2016). On the
other hand, quality is also another core capability that is attached to Apple Inc. is quality where
all its products have been of high quality to meet the expectations of different customers.
Evaluation of Apple’s Value Chain
Supply chain
Apple is known to be having an extensive supply chain when it comes to gaining a
variety of raw materials since it has several options. Again, some of its significant suppliers
entail different competent providers, together with others that are known to represent an
approximated percentage of 97% of its procurement expenditure. Again, a good portion of
Apple's major suppliers is situated in various parts of Asia, China, together with Japan.