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Organizing event by AIPM (pdf)

   

Added on  2021-06-18

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Organizing event by AIPMAssessment No Student Name and ID Student Email

Marketing strategies AIPM (Australian Institute of Project Management) which is a national body wants to hold its event for a company named XYZ as a part of national conference in Melbourne .The event is organized for promoting Information Technology professionals.The marketing strategies that are utilized by AIPM are elaborated below:Website and electronic communication:AIPM must advertise about the event that is going to take place in Melbourne

Marketing strategies contd.Direct mail: It is needed to print various types of promotional materials and then it is needed to send them to different partners, sponsors as well as AIPM members. Publications: Advertisement about the event will be posted by AIPM on newspapers for spreading awareness about the event.Call for papers: Call for papers is considered as a part of marketing strategy that generally involve submission of completed research

Advice on the venueThe event will be held in one of the large well known venue in the central business district of SydneyThe venue mainly comprises of meeting rooms, theatre, and two ball rooms along with number of restaurants.

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