The oversight issues in emirates group

Running head: OVERSIGHT ISSUES IN EMIRATES GROUP
Oversight issues in Emirates Group
Name of the Student
Name of the University
Author Note

1OVERSIGHT ISSUES IN EMIRATES GROUP
Table of Contents
Introduction................................................................................................................................2
Governance problem..................................................................................................................2
Literature Review.......................................................................................................................2
Research Methodology...............................................................................................................3
Gantt chart..................................................................................................................................4
References..................................................................................................................................5

2OVERSIGHT ISSUES IN EMIRATES GROUP
Introduction
Regulatory oversight issue is a major governance issue faced in Emirates Group
(Emirates 2020). Sometimes the board of directors of this organization are unable to
understand the expectation of their shareholders who are from different backgrounds
(Labonte 2016). Loss of business sales and reputation are the outcomes of oversight issues.
The current corporate strategy which is practised in Emirates Group is the horizontal
integration, however, there is a flexibility issue which is being faced in this company due to
the selection of this corporate strategy. The main purpose of this formative proposal is to
identify the current challenges and opportunities of Emirates Group and to identify the exact
tool which can help to address the oversight issues which is being faced in this organization
for a longer period of time.
Importance of corporate governance
The effectiveness of the current business practices can be identified using corporate
governance (Bossu and Rossi 2019). It can be said that the expectation of each shareholder
has to be understood before the selection of corporate strategies which can address oversight
issues.
Loss of business reputation is having a huge impact on both the business sales of this
company, along with the long term objectives of this business which is to increase the market
share of this organization without compromising their high-quality services.
Emirates Group is recently suffering from oversight issues and it is having a direct
impact on the employees working in this organization as well. It is apparent that Dubai Civil
Aviation is losing faith in Emirates group due to their oversight problems.

3OVERSIGHT ISSUES IN EMIRATES GROUP
Literature Review
The appropriateness of the corporate strategy selected by Emirates Group shall be
evaluated using models and theories in this literature review
Dickins et al. (2018), swot analysis can be very much useful to reverse the weakness
of an airlines organization. Bossu and Rossi (2019), stated that the internal environment of
the business has to be analysed using SWOT analysis before that selection of a corporate
strategy. Thus, SWOT Analysis tool can be used by Emirates to understand the challenges of
their internal environment such as their ambitious future growth plan, hidden weakness of the
organization. The premium travel segment is one of the most significant opportunity of this
airline to have a competitive edge over the other similar organizations in the Middle East.
Being one of the largest airlines group in Middle East, Emirates Group focusses
mainly on focus-leadership strategy. Clark and Hussey (2016), stated that focus leadership
strategy focuses mainly on temporary demographics, hence it might lead to governance issue
such as the oversight issue. Sulaiman (2017), stated that focus leadership is very much
associated with oversight issues, and strategic planning is directly associated to each of these
concepts. The researchers stated that weakness or the threats of the internal environment has
to be analysed to address these challenges.
Kravet, Bailey and Pronovost (2018), stated that McKinsey 7-S framework can also
help an organization to select an effective corporate strategy which can address their
oversight issues.
I will be applying McKinsey 7-S framework to identify the exact corporate strategy
required to address the oversight problem in Emirates Group.

4OVERSIGHT ISSUES IN EMIRATES GROUP
Research Methodology
Primary research
Primary data shall be collected from the external stakeholders of Etihad Group using
an online survey. Questionnaires shall be created in Google form and it will be emailed to
each participant who will be selected for the collection of the primary data. Fact based
theories can be identified from the secondary sources which can be very much beneficial to
address the oversight problem in Emirates Group.
Secondary research
Secondary data shall be collected from the latest peer-reviewed articles where
renowned scholars have stated their opinion about the ways to address oversight issues. Lack
of sufficient time to conduct this formative proposal is the main reason behind the selection
of this data collection technique.
Gantt chart
Time required 12.04.2020 15.04.2020 20.04.2020 25.04.2020 26.04.2020 05.05.2020 07.05.2020 10.05.2020
Activities
Background research
Identification of the governance issue
Primary data collection
Secondary data collection
Data analysis
Documentation
Creation of proposal draft
Submission
Figure 1: Gantt chart
(Source: Created by author)

5OVERSIGHT ISSUES IN EMIRATES GROUP
References
Bossu, W. and Rossi, A.D., 2019. The Role of Board Oversight in Central Bank Governance:
Key Legal Design Issues (No. 19/293). International Monetary Fund.
Boston, J., Bagnall, D., Barry, A., Head, T., Hellyer, G. and Sharma, P., 2019. Foresight,
insight and oversight: Enhancing long-term governance through better parliamentary
scrutiny.
Clark, P. and Hussey, I., 2016. Fair trade certification as oversight: an analysis of fair trade
international and the small producers' symbol. New Political Economy, 21(2), pp.220-237.
Dickins, D., Doxey, M.M., Geiger, M.A., Nolder, C. and Roush, P.B., 2018. Comments by
the Auditing Standards Committee of the Auditing Section of the American Accounting
Association on the International Monitoring Group Consultation, Strengthening the
Governance and Oversight of the International Audit-Related Standard-Setting Boards in the
Public Interest. Current Issues in Auditing, 12(1), pp.C1-C10.
Emirates. 2020. Emirates Flights – Book A Flight, Browse Our Flight Offers And Explore
The Emirates Experience. [online] Available at: <https://www.emirates.com/uk/english/>
[Accessed 12 April 2020].
Kravet, S.J., Bailey, J. and Pronovost, P., 2018. Establishing an Ambulatory Quality and
Safety Oversight Structure. Quality Management in Healthcare, 27(1), pp.56-57.
Labonte, M., 2016. Federal Reserve: Oversight and Disclosure Issues. Congressional
Research Service.
Sulaiman, N.A., 2017. Oversight of audit quality in the UK: insights into audit committee
conduct. Meditari Accountancy Research.

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