Overview of Human Resources Management at Virgin Atlantic

TASK 1
P1 Provide an overview of the organisation and an explanation on the purpose and functions of
Human Resources Management in the organisation
Overview of the organisation
Virgin Atlantic is one of the leading British airlines that provide airline services working with
millions of employees with the motive of business expansion and enhancing customer
satisfaction. It serves are more than 40 destinations with providing quality of crew services and
employs trained and qualified staff to meet with the needs of the customers (About virgin group,
2018). Staff members are one of the important elements that deal to optimise customer needs and
mode of gaining revenue.
Purpose of HRM
Human resource management is concerned with proper management of human resources that
will lead to enhance productivity of the business by meeting with employee’s professional and
personal needs. Generic purpose of performing practices of HRM is concerned with mainly
retaining and contended workforce planning that will offer individual contribution towards
organisational success (Cascio, 2018). Purpose of HRM in virgin Atlantic is based on bringing
development in some areas that includes staffing, customer management, managing employee
relation, enhancing organisational performance, etc.
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Figure 1: Purpose of HRM
(Source: Study metrics.com, 2018)
Workforce planning and Functions of HRM in Virgin Atlantic
Managing employee relation: Virgin Atlantic treats employee as one of the strongest pillar of
the organisation. For this, management organise activities that will help to foster good employee
relations such as meetings, discussions, team targets etc for maintain interaction of employees.
Moreover, training and development strengthen future performance and skills and knowledge of
employees to make better relations (Bratton and Gold, 2017). Such relations will generate more
efficiency and productive efforts will be presented by employee’s goals of Virgin Atlantic.
Benefits and compensation: Virgin groups aims at increasing performance to highest level of
corresponding to motivate their role in the organisation. In this, manager of the business assess
regular performance and then offer suitable level of rewards in the form of incentives, bonus,
compensation. This boosts up morale and enhances the motivational level of employees.
Workforce planning: Virgin Atlantic through process of recruitment and selection employees
employs qualified staff with replacing unqualified ones (Brewster et.al. 2016). HR manager
follows the continual process to align needs and priorities of organisation and matching with
workforce efficiency to meet legislative, regulatory and productive operations that are linked
with organisational objectives.
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Implementing health and safety standards: HR manager take care about workplace conditions
that will increase the satisfaction level of employees with taking care about health and safety
standards. Employee welfare is keys to success for motivating the level of job satisfaction in
Virgin Atlantic.
Figure 2: functioning of HRM in business
(Source: HRMlearning.com, 2018)
P2 identify the organisation’s approaches to recruitment and selection and explain the strengths
and weakness of the different approaches
Recruitment and selection: Process of recruitment is based on executing proper plans for staff
and giving opportunity to qualified and valuable candidate. Selecting the right candidate in virgin
Atlantic will lead to engage competent, motivate and resourceful employees. Moreover,
forecasting of performance must be applied on suitable budget to meet both long term and short
term goals.
Methods of recruitment with its strength and weaknesses
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