(P24) Small Business Enterprise

INTERNET MARKETING

INTRODUCTION
Internet-Marketing is an umbrella term used for marketing of goods and
services by using digital technologies, majorly internet; however it also
includes mobile phones, display advertisements and any other type of
digital media. The manner in which internet marketing has developed;
it has changed the way of using technology by the brands and
business firms. They are becoming more prevailing and efficient
because they are increasingly adopted in the marketing planning and
in the routine life. This kind of marketing is usually followed with
traditional forms of advertisements such as radio, newspapers,
magazines etc. Internet-marketing is divided into more specific fields
like Web marketing, Email marketing and social marketing.

TASK 2
2.1 Mechanics of search engine marketing
In the present scenario, internet is used by almost every individual and its use in
increasing day by day. Buyers are purchasing the products and services
online platforms as it is convenient and easy for them. They get to know
about a lot of products and services on just a click. Search engine marketing
is an essential tool for business marketing planning of Smart Restorations
limited company. The key objective of this tool is that it helps business
website near and at the top of ranking in search engine