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Assignment on (IM) Internet Marketing

   

Added on  2020-06-04

20 Pages5359 Words25 Views
INTERNETMARKETING

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Explain the elements of internet marketing..........................................................................11.2 Evaluate the internet marketing mix.....................................................................................21.3 Compare internet marketing tools, e Tools that will be used................................................31.4 Examine how the interactive order processing will work.....................................................4TASK2.............................................................................................................................................52.1 Mechanics of search engine marketing.................................................................................52.2 Copy of suitable opt-in email marketing news letter............................................................62.3 Best practices in online public relations................................................................................72.4 New Digital media communities and its use.........................................................................8TASK 3............................................................................................................................................93.1 secondary market research to gather data on customers’ online shopping behaviour..........93.2 Design an online survey to collect data...............................................................................11...................................................................................................................................................123.3 Use of electronic customer relationship marketing.............................................................14TASK4...........................................................................................................................................144.1 Internet Marketing Plan for Smartway Restoration Ltd......................................................144.2 Pay Per Click Advertising...................................................................................................15CONCLUSION..............................................................................................................................15REFERENCES..............................................................................................................................16

INTRODUCTIONWith the increase in role of internet in our day to day life, it became necessary for anorganisations to make their marketing digital. Internet marketing refers to the use of internet inadvertising and online marketing via websites, emails to make sales through E-commerce. Itoffers an excellent substitution for traditional methods of marketing and advertising (Chang, Yu,and Lu, 2015). It is comparatively cheaper as well as provide more information in a limitedspace. Internet marketing can also be sub divided into areas like email marketing, websitemarketing, social media marketing etc. It uses digital technologies (like mobile phones) as itstools. In the last few decade this way of marketing has surpassed traditional marketing.Smartway restoration limited is a small business enterprise established in 2006. it is a locallyowned and operated located in Langford, BC. It offers services in commercial, residential as wellas hazards restoration and serves in Vancouver island (Croft, Metzler, and Strohman, 2010). Inthis report, the use and need of internet marketing is highlighted. It highlights how Smartwayrestorations Ltd. can use internet marketing for its expansion policy. Being a E-marketingmanager this report showcases ways to implement this form of marketing so as to influence morenumber of people and help company in increasing its revenue.1

TASK 11.1 Explain the elements of internet marketingInternet Marketing is modern concept of marketing planning which is utilized as a modeof promotion of marketing mix. Smart Restoration Limited belief in adopting new innovation intheir marketing mix tools and promoting their product in public. It is an effective medium ofcommunication and reach mass number of people in a span of time. True Search Marketingfacilitates its client with new services but in internet marketing there are several elements to keepin mind-Content Creation - Creation of new content which is informative as well as appealing isessential in Online Marketing. Blogging, advertisement, online videos and e-books arefamous varieties which is effective and attractive which is trending in internet marketing(Esmaeili, and Aqaei, 2016). Internet content must be concise and creative as well asinformative at the same time to avoid trash from content.Optimization - Increased rank in conclusion of search along with an innovative content ,correct designing and resourceful content addition is essential. Thus content should beoptimized strongly for a good marketing on internet. After creation of blog or content,use phrases and effective words to meet public interest and influence their opinions.Promotion - One of most important part of Online Marketing is balanced utilization ofmedia and its sources to reach a specific audiences and costumers. Like millions ofindividual are using internet as a source of entertainment and use social media. It is veryuseful to promote and advertisement of content online on medium like blogs, socialmedia and websites etc.Analyse - Evaluation of advertised content is necessary to analyse conclusion and resultof advertisement and promote product and responses of costumers on particular product.It is done to reach public interest and discover their creativity and most liked content(Goi, 2015). Google analytic is more commonly used technology to analyse internetcontent. Moreover, web analytics and other tools also helpful for analysis of internetmarketing.

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