P(52) Research Project

Business topic already chosen,, Does consumer loyality and reward schemes actually works''?

“ To understand the impact of
consumer loyalty and rewards
schemes: A study on Marriott hotel
UK” .

Objectives:-
 To understand conceptual frame work of consumer loyalty and reward scheme.
 To identify impact of rewards scheme on performance of Marriott hotel
 To analyses the factors that impact on consumer loyalty at Marriott hotel
 To investigate whether consumer loyalty and rewards work in the Marriott hotel UK or
not.
 To recommend strategies to raise customers loyalty for the services of Marriott hotel UK.
Research Question:
 What is the conceptual frame work of consumer loyalty and reward scheme.
 What is the impact of rewards scheme on performance of Marriott hotel
 What are the factors that impact on consumer loyalty at Marriott hotel.
Aim and Objectives

Theme 1:Satisfaction of customers from the products
and services provided by Marriott
Yes No
0
2
4
6
8
10
12
14 13
7
Frequency

Theme 2: Loyalty towards the products and services of
Marriott
Yes No
0
2
4
6
8
10
12
14
16 15
5
Frequency

Theme 3:Reward schemes at Marriott
Yes No
0
2
4
6
8
10
12 11
9
Frequency

Theme 4: Services of Marriott are worth the
price or not
Agree Strongly agree Disagree Strongly Disagree
0
1
2
3
4
5
6
7
8
9
10
5
9
4
2
Frequency

Theme 5:Factors affecting the buying decisions of
customers
Price Location Quality of service
0
2
4
6
8
10
12
4
6
10
Frequency

Theme 6: Effectiveness of reward schemes to attract
majority of customers
Very effective Less effective Not at all effective
0
1
2
3
4
5
6
7
8
9
10
9
5
6
Frequency

Theme 7:Need for improvements in services of
Marriott
Yes No
0
2
4
6
8
10
12
14 13
7
Frequency

Theme 8: Applying the reward schemes over premium
services or all services
Premium services only All type of services
0
2
4
6
8
10
12
14
16
18
20
18
2
Frequency

Thank You !!