Marketing in Travel and Tourism

Marketing in Travel and Tourism
(TASK 3)

3.1 Marketing Mix with reference to
Thomas Cook
Marketing mix refers as the four P’s i.e. product, price,
place and promotion.
Product: Product refers as an article or body that is
manufactured or elegant for sale. The product is very
important and success of Thomas Cook as it will
depend up on the nature of products.

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Price: pricing is second element of the marketing mix.
price is all about the amount a prospect is ready to
pay for the product. In other terms, price is
determined by what a buyer is ready to pay and a
seller is ready to accept. Price of product must reflect
the budget. Thomas cook shall adopted penetration
marketing strategy to capture wider market share.
Place: in marketing mix place plays very important role.
Place is all about the how the people gets the product.
Thomas cook should be identify the right place at the
right time to promote the product for the success of
the product. Along with that online stores will be

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Promotion: promotion is all about the advertising and
marketing. Promotion refers to the total set of
activities, that communicate the product or service to
the target audience.
Thomas Cook will be launching its summer 2017
holidays promotional campaign to Morocco and
Egypt.