This presentation discusses the contemporary issues in marketing management and their impact on business activities. It covers topics such as the use of extended marketing mix, product/service mix, difficulties in marketing services, role of IT in services marketing, ethical and social concerns in marketing, and the concept of CSR.

Exploring modern marketing challenges and their influence on business operations, including extended marketing mix, service marketing, IT, ethics, and CSR.

Contemporary Issues in Marketing Management

Marketing Management

University of Bolton

Marketing

Contemporary Issues in Marketing Management : Assignment

Solution

This presentation explores the value and importance of understanding the needs and preferences of target customer groups within the service sector industry. It discusses different factors that influence customer engagement and the creation of a customer experience map. Additionally, it highlights how customer touch points throughout the customer experience can create business opportunities. The presentation concludes by emphasizing the significance of targeting and segmentation in maximizing profitability and managing customer expectations.

Enhancing Customer Experience

Presentation

This presentation discusses the roles and responsibility of marketing function in Thomas Cook Group and how they relate to the organizational context. It covers topics such as gathering and analyzing market information, market planning, customer support service, pricing of products, and promotion. The presentation also explores the relation of marketing roles and responsibility with wider organizational functions such as research, production, sales, and finance.

Roles and Responsibility of Marketing Function in Thomas Cook Group

PowerPoint Presentation

This presentation discusses the importance of marketing mix in the tourism industry, focusing on the elements of product, price, and place. It also explores the extended elements of service sector mix, including people, process, and physical evidence. Additionally, it explains the concept of total tourism product and its significance in attracting customers. The presentation provides insights into the marketing strategies of Thomas Cook Group, a leading tourism and hospitality company.

Marketing Mix in Tourism Industry

This presentation discusses the issues faced by Thomas Cook in the product, price, and place elements of the marketing mix for their summer 2017 holidays to Morocco and Egypt. It explores the challenges in deciding the marketing elements and the importance of service sector mix elements in the travel and tourism sector. The presentation also highlights the concept of the total tourism product and its impact on individual tourism businesses like Thomas Cook.

Contemporary Issues in Marketing Management

End of preview

Contemporary Issues in Marketing Management : Assignment

Enhancing Customer Experience

Roles and Responsibility of Marketing Function in Thomas Cook Group

Marketing Mix in Tourism Industry

Issues in the Product, Price and Place Elements of the Marketing Mix Concerning Thomas Cook's Summer 2017 Holidays to Morocco and Egypt

P(55) Marketing in Travel and Tourism

Contemporary Issues in Marketing Management

End of preview

Contemporary Issues in Marketing Management : Assignmentlg...

Enhancing Customer Experiencelg...

Roles and Responsibility of Marketing Function in Thomas Cook Grouplg...

Marketing Mix in Tourism Industrylg...

Issues in the Product, Price and Place Elements of the Marketing Mix Concerning Thomas Cook's Summer 2017 Holidays to Morocco and Egyptlg...

P(55) Marketing in Travel and Tourismlg...

Contemporary Issues in Marketing Management : Assignment

Enhancing Customer Experience

Roles and Responsibility of Marketing Function in Thomas Cook Group

Marketing Mix in Tourism Industry

Issues in the Product, Price and Place Elements of the Marketing Mix Concerning Thomas Cook's Summer 2017 Holidays to Morocco and Egypt

P(55) Marketing in Travel and Tourism