Roles and Responsibility of Marketing Function in Thomas Cook Group

Marketing
Essentials

Table of content
• Introduction
• Roles and responsibility of marketing function
• Relation of organizational function with marketing
• Conclusion
• References

Introduction
Marketing means to expand business in different market for the purpose of
increasing profits. Thomas cook group has been selected for better
understanding about marketing in travel and tourism industry. This
presentation discusses about roles and responsibility of marketing function
and how roles and responsibilities are relates to organizational context.

Explain roles and responsibility of marketing
function
Marketing – It is a deep study about management of
exchange relationship with customers and distributors. It
helps to increase sales of products and services. It is consider
as business process that is used to create relationship between
customer and employer.