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PAK n SAVE. INTRODUCTION. The paper discusses the vario

Added on -2019-09-21

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PAK n SAVEINTRODUCTIONThe paper discusses the various strategic aspect of Pak n Save. The strategic direction, competitors and the positioning strategy of the company is being discussed.BACKGROUNDThe company is the New Zealand’s discount food warehouse chain which is owned by the cooperatives of the foodstuff. The company was founded in 1985. The company provides groceries and food at the low prices ("PAK'nSAVE Supermarket | New Zealand's Lowest Food Prices | PAK'nSAVE", 2016). The company is among the three largest super markets of the New Zealand. The other companies are Countdown and the new world.MISSION The mission of the company is to provide groceries and food to the people at a very low cost so that they can access to it.STRATEGIC DIRECTION1.Current strategy of the company-The company is oriented towards capturing more customers who are in the offline space.2.Suggest improvements and other ways-It is suggested that the company should venture into the online space also as there are numerous customers out thereStrategic initiatives should be taken to capture social media users.

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