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PARTICIPANT INFORMATION SHEET GUIDANCE

   

Added on  2020-01-07

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PARTICIPANT INFORMATION SHEET GUIDANCEThe form must be on Anglia Ruskin University headed notepaper or have the Anglia RuskinUniversity logo as the header.Undergraduates and Masters students are advised to use this as a template.Please note that this template may not be suitable when your potential participants arechildren or some other groups. Please refer to the Faculty of Health and Social Care websitefor advice on writing participant information sheets for children or young people.http://web.anglia.ac.uk/anet/faculties/hsce/research-ethics.phtmlYou need to consider the best way of informing research participants about your researchstudy and also take into account inclusivity for participants who may require the information inalternative formats and any cultural differences if doing the research outside the UK.You are advised to show your participant information sheet to someone outside of your fieldto see if they are able to understand it and also to carry out a readability analysis, forexample the Flesch Reading Ease Readability Formula, which is available at:http://www.readabilityformulas.com/flesch-reading-ease-readability-formula.phpIt is important to remember to use only clear and accessible language and only the mostnecessary technical terms. Try to avoid the use of abbreviations, but if you do use themmake sure you write the term in full in the first instance.You also need to adapt your participant information sheet for different participants, forexample children of varying age groups.Participants should be given a copy of the participant information sheet and consent form tokeep. Consent must be viewed as a process, during which you discuss the research with theparticipant. Participants should usually be given as long as they need to decide whether totake part in the research, within the time-frame of recruitment for your study. If there is anydoubt that a participant can give fully informed, voluntary consent you must not proceed withthe research.If you are planning research with any participants aged 16 years of age and over where thereis any doubt about their ability to give consent, you must ensure that you are familiar with theMental Capacity Act (2005). For further information regarding this, please see Section 6.3 ofthe Code of Practice for Applying for Ethical Approval at Anglia Ruskin University, availableat:www.anglia.ac.uk/researchethicsSection A: The Research Project1

1.Title of project- To assess the impact of social media advertising on onlinepurchasing decision: A case study of AMAZON "2.Brief summary of research. To assess the impact of social media advertising on online purchasing decision: Acase study of AMAZON "According to the current investigation the main aim is togather information regarding the problems of changing buying decisions of acustomer due to social media advertisement. Amazon is an online portal ofshopping retail products and thus, the advertising activity could have eitherpositive or negative impact over the buyer’s decision. It is a problem for Amazonbecause, large number of studies have conducted on advantages anddisadvantage of social media advertising over buyer. Major difficulty for thepresent investigation is that there is limited knowledge and practical informationregarding the impacts of social media over users. The issue is generated becauseonline shopping portal has invested huge funds in advertising the products oversocial media. Amazon has also empowered large finances on such kind ofadvertisement. As per the above identified objectives and share, researcher isgoing to focus on different results of social media advertisement. In addition tothis, it will highlight the advertisement process used by Amazon. In order to attainbetter knowledge as well as for resolving research problem focus will also give ondirect and indirect impacts of advertisement over products’ response and reviews.3.Purpose of the study You need to state whether this is part of your: Undergraduate degree at Anglia Ruskin UniversityMasters degree at Anglia Ruskin University PhD/DProf at Anglia Ruskin University or in your capacity as a member of staff at Anglia Ruskin Universityor for Associate Colleges give the name of the college and state that it is for an AngliaRuskin award (please specify which type of award e.g. Undergraduate degree) if thisis the case.4.Name of your Supervisor (student research only).5.Why have I been asked to participate? It is because of your regular number of purchase from Amazon. 6.How many people will be asked to participate? 100 regular consumers of Amazon.7.What are the likely benefits of taking part? A likely benefit of this study is a prompt scope provided to you for further recommendthe company to suggest some proficient measures to serve you in a better manner.8.Can I refuse to take part? Yes, you can refuse to take part without giving a reason. Under no circumstancesshould participants feel coerced into taking part. 9.Has the study got ethical approval? Yes, an ethical approval has been taken up from all participant bodies of this survey. 10.Has the organisation where you are carrying out the research givenpermission? Yes, the organization named Amazon has been asked to give their prior permissionfor the same.

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