This assignment delves into the analysis of the hospitality industry using both PESTLE and SWOT frameworks. It examines the external factors (political, economic, social, technological, legal, and environmental) impacting the industry through PESTLE analysis. Furthermore, it conducts a SWOT analysis to evaluate the internal strengths and weaknesses as well as external opportunities and threats faced by hotels within this sector. The assignment concludes with recommendations for hotel owners on attracting customers, retaining employees, and adapting to industry trends.