Practical Digital Marketing

This presentation provides practical insights into digital marketing, including strategies, Twitter and Facebook marketing, promotion techniques, and more. It covers the basics of digital marketing and how it can be used to promote products and services effectively. The presentation also includes examples and references for further reading.

Practical Digital Marketing

Table of Content
 Digital Marketing
 Twitter
 Facebook
 P for Promotion
 Ranking
 Use of social media measures
 Example
 References

Digital Marketing
Digital marketing depicts the effective
advertisement which is delivered through
digital channels including search engine,
websites, social media, mobile apps and so on.
With the help of these channels, digital
marketing is undertaken as the method by
which organisations tends to endorse goods,
brands and services.

Digital Marketing
It is an effective component of marketing that
tends to use internet and online based digital
technologies like computers, mobile phones and
other digital media in terms of promoting
products and services. Moreover, the digital
platforms tends to incorporated into the
marketing plans and daily life activities as most
of the people use digital devices rather than
visiting physical shops.

TWITTER
Twitter – KFC:
 Twitter marketing tends to become the complicated channel even for the comprehend social
marketers. Twitter has gone from the place for people in terms of sharing their thoughts into the
powerful marketing platform that tends to speak real things to their audience.
 In effective listening and observing organizations tends to take close look for the activities of
competitors and also identify the marketing strategy which is helpful for the brand.
 Moreover, KFC need to be consistent and also tends to follow real updates for this, they decide
to use it willingly in order to commit ongoing and consistent support.

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Twitter – KFC:
 Moreover, finding the effective market success tends to take strategic planning that leads to
stand out and also keep people engage in marketing techniques.
 KFC is the fast food American restaurant chain which is well known for the fried chicken.
Marketing represent that the huge and maximum the benefits are then bigger the challenges in
marketing.
 Twitter depicts the level for the business for the social media involvement by knowing that
leverage for twitter.

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Twitter – ASDA
 Twitter marketing is undertaken as the complete guide for the business which is useful in terms of achieving marketing
goals and tends to create prominent marketing strategies.
 In terms of KFC, the social media platforms are helpful in building rapport as Twitter tends to get social regarding
sharing their prominent information.
 Despite from this, ASDA tends to use hashtags or the symbol of pound as it is used in terms of following any word and
phase to prominently identifying the most common topic.
 Away with this, ASDA need to keep eye on business considering the prominent observation and listening skills which is
useful not only at the beginning but also examining the overall strategies and tactics of competitors by staying up to
date and undertake the brand in terms of identifying their customers by addressing their requirements.

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Twitter – ASDA
 In regard of this, effective understanding for the overall social media marketing strategy tends to becomes the
key success.
 ASDA is the trading supermarket retailer headquarter in Leeds, West Yorkshire and founded in 1949.Along with
this, they also carry forward the giving and taking things as twitter marketing strategy tends to undertake both
sharing the reliable content and follow other users.
 Along with this, there are various brilliant online tools that are helpful in terms of developing prominent
audience and also find significant users to follow.

FACEBOOK
Facebook – KFC
 Facebook reigns as one of the broadly used online platform which is used by adults and also depicts the
vast majority as it tends to continue by offering effective brands and businesses with prominent
opportunities to increase visibility by executing Facebook marketing strategy.
 In terms of KFC, Facebook can effectively leverage the current traffic on their site by putting social media
icons by just one click which is directly linked with the Facebook page and other social media account.
 Despite from this, KFC need to market its Facebook pages which is quite obvious as the marketing tool
undertaking the personal profile as it is undertaken as the hub of various information for company
considering the products, services and expertise skills.

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Facebook – KFC
 For this, Facebook is undertaken as the prominent social media platform that tends to develop effective
marketing strategies at the stipulated period of time.
 For this, Facebook tends the existing traffic and it is advisable to have effective website for each and
every business as it function for the sales transaction in order to purchase product regarding their services.
 For this, most of the websites tends to put their social media icons on the homepage as in this the icons
could be prominently visible and also offer better click-through rate placement

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Facebook – ASDA
 Facebook has more information regarding the web users instead of Google like Facebook knows about the
likes and dislikes, favourite food, age factor, social behaviour, demographic and many more.
 For ASDA, Facebook marketing is less effective in terms of reaching towards the right customers and due
to this, they tends to get the right target audience which include graphic designers, people who prefer
online services and so on.
 In terms of this, ASDA need to engage with the Facebook community in order to share their sweet
experience in terms of hotshots for the development and manufacturing of their product.
 Furthermore, ASDA can also promote its Facebook page in their store which is just another way to let their
customers and also remember the exerting efforts for the Facebook marketing online.

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Facebook – ASDA
 For this, Facebook is more powerful and effective and also used for the effective and strong
advertising. In regard of this, the primary idea to target audience is that they ca start developing their
audience undertaking the Facebook Ads Manager.
 Moreover, integrated Facebook plug-ins on the website tends to offer prominent advantages
regarding the awareness for brand and also tends to increase followers on their Facebook page.
 Many people hate Facebook ads but it is beneficial for ASDA in terms of attracting customers and
increasing their customer base.

P for Promotion
Promotion depicts the kind of marketing communication which is used in terms of informing and persuading the
target audience considering the relative merits for the services and products undertaking the brand and issue. It is
also helpful for the marketers in order to create a distinctive area for the customers considering the effective
perspective. In regard of this, the prominent objective and aim is to enhance the awareness, create interest by
generating effective sales and developing brand loyalty.
In terms of this, company has several promotional strategies that are useful in terms of attracting customers. For this,
organisation tends to use public relations by focusing on effectively developing the favourable image for the
business and also tends to engage local media in order to hold press conferences as the effective section of
promotional strategy.

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Promotion include the personal selling, advertising, sales promotion, direct marketing and publicity which include
exhibitions and event marketing for the trade shows. This plan is quite specific in terms of paying attention to
each of the elements considering the proportion of the budget and also allocated with every element. Promotion
tends to contribute regarding the growth and success of company which is useful in terms of increasing sales and
enhancing profitability by attracting maximum number of people.
Advertisement and promotions should be eye catchy that can attract people in just one view. In regard of this,
company can use various attractive images, banners, slogans and quotes to target their potential customers and
also convince them to purchase or consider the opinion regarding the product.

Ranking
By undertaking the overall ranking among Twitter and Facebook, it is identified that Facebook
is effective in terms of suitable promotion which is helpful in terms of attracting huge
customer base and also tends to attract potential customers towards an organisation. In regard
of this, Facebook is effective in terms of promoting and increasing sales and profitability of
company. Facebook is efficient as around 76% of the users look towards the interesting
content and on Facebook content consumption has increased for 57% since 2014.

Use of social media measures
By undertaking the considered marketing platform, which is Facebook it is identified that
organisation tends to opt cross channel marketing and visual ads which is useful in terms of
effectively practising to reach towards the large number of customers and audiences for the specific
point of time. Along with this, visual ads are more effective as it is quite eye catchy and also hold
effective capacity to attract maximum number of customers towards them. Facebook also tends to
offer their own advertising by which it appear in the side for the Facebook site.

Example
The prominent example for effective Facebook promotion undertaken by the GoPro, as they tends to
develop their pages considering the feeds for the platforms like Twitter, Instagram and Facebook. For
this, GoPro make its own Facebook page by undertaking the videos and images that tends to scream
adventure, action and adrenaline. In terms of this, GoPro make its unique strategy that tends to enable
that company need to capture the attention for the target market and also represent what is important
for the part of GoPro community. Along with this, much of the content is also the user generated.

References
Chaffey, D. and Smith, P.R., 2017. Digital marketing excellence: planning, optimizing and
integrating online marketing. Taylor & Francis.
Nikunen, T and et. al., 2017. Micro-Enterprise's Digital Marketing Tools for Building
Customer Relationships. Management (18544223), 12(2).
Piñeiro-Otero, T. and Martínez-Rolán, X., 2016. Understanding digital marketing—basics and
actions. In MBA (pp. 37-74). Springer, Cham.
Kannan, P.K., 2017. Digital marketing: A framework, review and research agenda.
International Journal of Research in Marketing, 34(1), pp.22-45.

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