Internal and External Environment Analysis of Penny Market in the UK Grocery Market Post-Brexit

ASSESSMENT 2

Table of Contents
PART-2............................................................................................................................................3
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
The key elements of the internal environment of organizations and the interaction with the
external environment. .................................................................................................................3
Global business environment:......................................................................................................5
Why countries benefit from trade with other countries...............................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................1

PART-2
INTRODUCTION
The business environment is referred as the collection of external and internal factors
such as customer needs and expectations, employees, demand and supply, suppliers, company
policies, organization structure, market trends, technology innovation and economic changes,
etc. the penny market is the supermarket chain which based in the Germany and it operates the
3550 stores and company have 43773 employees within the organization. The penny market is
the supermarket which based in the different European countries and wants to invest in the
United Kingdom grocery market. This report elaborate the business environment and Brexit in
changing in it within the UK. This report analysis the selling, external and internal environment
and provide the recommendation for penny market to invent in UK grocery market.
MAIN BODY
The key elements of the internal environment of organizations and the interaction with the
external environment.
The internal elements of the organization are factors are based ion the business and it
includes the various factors such as mission, values, organization culture, organization structure,
technological and physical resources and human resources as well as management style (Naidoo
and Gasparatos, 2018). The business environment are collaborated the both internal and external
market and it helps in analysis the changing business environments and its impact on business
such as Brexit in United Kingdom.
 Mission statement: the mission statement explain that what business stand and why it is
existed. It helps in define the purpose of penny market and includes the value's and
attributes that helps in distinguish it from the business and its type. The mission statement
of business is identified he intents of business such as products and services, customer,
philosophy and location.
 Organization structure: the penny market conduct the formal structure within the
organization and it is the hierarchical arrangement of people and this types of structure
helps in determine the work flow within the organization during the change business
environment. The formal structure of business is determined the organization chart which
helps in display the communication line and authority line within an organization.